Ava Florczak Email & Phone Number

Minneapolis, Minnesota, United States

• Collaborated in a multi-disciplinary team to create low and high-fidelity wireframes of clinician IEL concepts to create buy-in from a large healthcare company, iterating upon designs based on client and clinician.
• Participated in a 2-day design sprint, collaborating with multidisciplinary teams to redesign the maternity experience using human-centered design principles and a Jobs-to-be-Done framework.
• Conducted an analysis of user research methods for the creation of an internal UXR playbook, and contributed to the development of an accessibility design best practices guide to ensure company-wide adherence to.
• Met daily with product owners and product managers to build upon skills such as user stories, experience maps, and opportunity solutions trees to guide product development and focus on outcome-driven innovation.

Remote

• Developed content and design for weekly e-newsletter, leading to an open rate of 90%; maintained subscriber database.
• Designed communications, including informational flyers, event promotions, and NGO infographics using brand guidelines, executing tasks with short notice.
• Met weekly with stakeholders to generate content ideas as well as receive feedback to improve designs.

Remote

• Redesigned webshop and corporate website, conducting A/B testing, heat map testing, and data analysis from Google Analytics to optimize designs, reducing the bounce rate by 10 percent.
• Created an Instagram campaign that introduced the brand to the platform, designed all posts, and posted 2-3 times weekly.
• Produced and executed highly targeted Facebook, Instagram, and Google ad campaigns, tailored to distinct demographics and lifestyles; resulted in a 10% increase in purchases.

Bachelor'S Degree, Graphic Design And Marketing

Activities and Societies: Phi Beta Kappa Honors Society, Lambda Mu Sigma Honors Society, Alpha Gamma Delta, Women in Business, Club Tennis

Education record