Shan Hu Email & Phone Number

Greater Seattle Area

• Follow and analyze international macroeconomic environment trend and changes which may affect our portfolio• Organize and analyze international and domestic clients profiles • Develop business plans for potential market segments and maintain relationship with current clients• Head marketing events among target segments • Solve international clients transaction issues• Conduct Enhanced Due Diligence

Tacoma, Washington

• Assist with research projects, perform independent research tasks and data collections, such as China-Taiwan-Hong Kong economic relationships analysis, Global smartphone market analysis by using Five Forces, VRIO framework and statistical data• Perform various editorial duties, write, review and edit various materials for publication, such as potential continuing education programs• Compile processes and analyze data, record research procedures and results

Tacoma

• Significantly improved end-customer’s satisfaction by conducting competitive market research and analysis for client, such as revenue streams comparison, touch point comparison, and so on• Improved ROI by gathering and analyzing online and offline performance data, like bounce rate and conversion rate• Offered customer-oriented insights, and generated actionable recommendations for marketing strategies• Presented oral brief and written report of results to client

Hangzhou, Zhejiang, China

One of the most well known licensed brand e-commerce solution partners of Alibaba.com (Samsonite and Fossil Tmall online stores are our customers.) • Supervised a team of 7 project managers:1. Managed a team of 40+ customer service reps handling online instant chat and improved online service representatives’ performance by analyzing data, like response speed and so on. 2. Created various marketing campaigns and improved banner conversion rates 3. Predicted and Prepared contingent plans for Tmall’s largest marketing campaign (11.11) resulting in more than $700,000 in sales revenue in a single day in 2011. After collected more data and modified analysis model, this number increased to more than 1,300,000 in 2012. • Supervised a team of 5 sale managers selling our SEO/Search Engine Optimization and online store outsourcing service1. Lead team to keep updating documents, which covered all the online performance improved we had achieved compared to the industry average, like conversion rate, response rate, and so on.2. Analyzed data gathered from daily reports run through ERP, CRM and other information systems to determine resources levering.3. Negotiated logistic contracts based on revenue prediction and increased more than 10% profit for the company4. Onboard new clients

Zhuhai, Guangdong, China

The largest state-owned life insurance company in China & A Global Fortune 500 Company• Provided tailored insurance plans for customers based on their needs• Collected internal and external materials and trained 200 salesman everyday• Trained and developed salesmen’s soft skills• Took duty rotation in different departments

Master Of Business Administration (Mba), Technology And Innovation, 3.93

Activities and Societies: Member of Beta Gamma Sigma Further study in business administration emphasizing on how to face and deal.

Bachelor'S Degree, Marketing, 3.2

Activities and Societies: • Chairlady, the Volunteer Association of East China Jiaotong University • Chairlady, Entertainment Association.