Angela’s natural curiosity to understand inherent human behavior and its ever-evolving relationship with the brands and products led her to a career in research. Angela enjoys taking an empathetic approach to key business questions and has experience in a variety of quantitative and qualitative methodologies including but not limited to brand positioning, segmentation, tracking, conjoint analysis, copy testing, product development, ethnographies, shopper journey, in depth interviews and focus groups. Angela has over 14 years research experience developing an expertise in brand and communication strategies. She has managed multiple accounts in the automotive, entertainment, technology, CPG, gaming, and fashion categories working with clients such as Pinterest, Google, YouTube, Netflix, Snapchat, Pandora, Grindr, Toyota, Honda, the NBA, Hulu, Warner Bros Home Entertainment, Sony Home Entertainment, Mattel, Bandai, Chanel, Tumi, Hautelook, the J. Paul Getty Museum and many many more. Angela graduated from the University of Southern California, with a B.A in Psychology and a minor in Business Administration with a concentration in Marketing.In her free time, Angela enjoys being active, playing sports such as soccer and dodgeball, while dedicating time managing a not-for-profit t-shirt company. Specialties: - Qualitative moderation and facilitation- Tech, CPG, automotive, entertainment, and luxury retail markets- Advertising and brand strategy- Project design, facilitation, and management- Story-driven analytical report development - Skilled in video, photo, and music editing on Mac and Windows programs- Experienced in Adobe Photoshop