• Collaborate with cross-functional teams to develop and execute strategic media plans for the Mercedes-Benz brand, ensuring alignment with business objectives and target audience insights.• Analyze market trends, consumer behavior, and campaign performance metrics to inform media recommendations and optimize campaign effectiveness.• Manage the planning, buying, and placement of media across multiple channels, including digital, print, and broadcast, ensuring timely and accurate delivery.• Maintain strong relationships with media vendors, negotiating rates and securing premium placements to maximize ROI for the client.• Utilize media planning tools and software to track budgets, measure KPIs, and generate comprehensive reports to assess campaign impact.

I developed strong event logistics and management skills from my work on the Plates with Purpose event at Filling in the Blanks, including corporate sponsorship outreach and planning. I honed my ability to effectively communicate an organization’s mission to secure donations and support. Additionally, I gained experience in troubleshooting and leveraging my professional network to meet fundraising goals, demonstrating adaptability and problem-solving in high-pressure environments.

In my role, I captured key moments from company events and transformed them into engaging visual content for social media platforms, boosting brand visibility and online engagement. I led an initiative to standardize internal resources, ensuring consistency in branding across documents, which reinforced the company’s professional image. Collaborating with cross-functional teams, I developed marketing strategies that promoted events and success stories through blog posts and social media content. I also worked closely with the marketing director to create targeted blog content for platforms like Facebook, LinkedIn, and Instagram, maximizing audience reach. Additionally, I honed my SEO skills by researching and implementing backend optimization techniques using WordPress plugins like Yoast, enhancing website traffic and the company’s online presence.