Senior Digital Marketer
Layton, Utah, United States
I am responsible for managing all search engine marketing, Facebook ads, and email marketing for 35 automotive and powersports dealerships across Utah, Idaho, and Montana. My role involves creating customized paid advertising strategies for each client to help increase conversions and drive traffic to their websites and dealerships. I also provide guidance and mentorship to junior team members, sharing industry knowledge, best practices, and campaign management techniques. Monitoring campaign performance metrics such as click-through rates (CTRs), conversion rates, and cost per acquisition (CPA) is an essential part of my responsibilities. Additionally, I conduct consultations with clients to analyze marketing data and analytics and develop strategies to help them achieve their goals. I have successfully maximized ROI and met KPIs by creating campaigns across various search engines, including Google Ads and Meta Platforms. Furthermore, I handle all SEO strategies for both automotive and powersports dealerships.