Avery Lim

Avery Lim Email and Phone Number

Media Planning Supervisor at Starcom | Impactful 360 Marketing Strategy | Data-Driven Media | Innovative Tactics | @ Starcom
chicago, illinois, united states
Avery Lim's Location
Toronto, Ontario, Canada, Canada
About Avery Lim

I am a driven marketer who is always determined to learn more and leverage his creative thinking in his data-driven strategic and digital marketing efforts. As a person I have always loved connecting with people, I love getting to know them and learning their quirks and what makes them tick. What's cool about the human mind is at first glance it seems illogical but with a little bit of rationalization, you can understand them. I pursued Consumer Behavior because marketing is not about pushing a message to consumers but about understanding and creating value for consumers to earnestly gain their business. I applied the same thinking throughout my life because whether you're connecting with friends, your team, or with consumers, you're trying to rationalize the craziness of the human mind. This skill allows me to influence all sorts of situations and understand my and others' thoughts.My Expertise includes: • Media Planning • Paid media • Out-of-home (OOH) marketing • Broadcast • Marketing analysis • Brand strategy • Digital Marketing • Paid Search • Paid Social • Strategic Partnerships • Team building and leadership

Avery Lim's Current Company Details
Starcom

Starcom

View
Media Planning Supervisor at Starcom | Impactful 360 Marketing Strategy | Data-Driven Media | Innovative Tactics |
chicago, illinois, united states
Website:
starcomww.com
Employees:
6067
Avery Lim Work Experience Details
  • Starcom
    Media Planning Supervisor
    Starcom Jul 2024 - Present
    Toronto, Ontario, Canada
    Account: Kellanova
  • Wavemaker
    Senior Media Buyer
    Wavemaker Aug 2023 - Jul 2024
    Toronto, Ontario, Canada
    Planning and Executing Video-Neutral plans for multiple accounts on the following platforms: OLV, Connected TV, Broadcast, Radio, and Digital AudioAccounts: Molson Coors, Volvo, YUM! (Taco Bell, Pizza Hut, & KFC), Kruger, Bolton. Colgate-Palmolive, and Hill's
  • Wavemaker
    Senior Media Planner
    Wavemaker Mar 2023 - Aug 2023
    Toronto, Ontario, Canada
    Account: Molson Coors
  • Dentsu
    Media Planner
    Dentsu Jul 2022 - Mar 2023
    Toronto, Ontario, Canada
    Account: General Motors
  • Aitchl Ltd.
    Brand Manager
    Aitchl Ltd. Apr 2022 - Jul 2022
    Markham, Ontario, Canada
    I was accountable for developing and executing marketing strategy for Aitchl Ltd, a pet food distributor and manufacturer, and led a team of Marketers. I worked closely with the Co-founders and COO. I was promoted within Aitchl Ltd. during its growth phase and continued to help build strong brand awareness and grow sales through successful marketing campaigns.Successes included reducing marketing spending by 23%, increased sales growth by over 314%, fostered long-term relationships with customers, partners, and retailers seeing a 196% increase in return customers, and managed and cultivated a marketing team culture that was learning-driven and consistently met goals.
  • Aitchl Ltd.
    Marketing Specialist
    Aitchl Ltd. Feb 2022 - Apr 2022
    Markham, Ontario, Canada
    I executed several successful digital marketing campaigns for Aitchl Ltd, a pet food distributor and manufacturer.I joined Aitchl Ltd. during its growth phase and helped establish strong brand awareness within Canada through several marketing campaigns.Successes included a 225% increase in accounts engaged on Instagram, email marketing campaigns with an 87% open rate and a 4.3% open rate, 396% increase in engagement on TikTok, and establishing 4 consumer personas and mood boards to understand their target market, Millennial Gen Z dog and cat owners, to direct all team marketing materials.
  • The Bingsu, Izna Poke Plus, And Waterloo Kitchen
    Digital And Strategic Marketing Specialist
    The Bingsu, Izna Poke Plus, And Waterloo Kitchen Oct 2021 - Feb 2022
    Waterloo, Ontario, Canada
    I oversaw development and execution of digital and strategic marketing campaigns for Izna Poke Plus restaurants specializing in poké bowls, bingsu, and Korean food.I joined Izna Poke Plus while they launched a new restaurant, The Bingsu, and helped establish strong brand awareness in the Waterloo student community.Successes included reaching 3.69k impressions in the first month with a 3% click rate on Google Ads with a $70 budget, 95% increase in engagement on Instagram, collaborating and fostering a relationship with over 5 local influencers a week, and reaching 282 page views on their website in the first month and exceeding target sales in the opening of the business.
  • The Spoke And Wave
    Line Cook And Cashier
    The Spoke And Wave Oct 2017 - Nov 2018
    London, Canada Area
    I consistently delivered excellent customer service, maintained food quality, and drove food sales for The Spoke Kitchen and Bar.I joined The Spoke while attending university and helped maintain operations throughout the school year.Successes included ensuring customer satisfaction during lunch and dinner rushes to over 40 customers per hour and training and coaching staff members on customer service skills, food and beverage knowledge, and health and safety standards.
  • Mandarin Badminton
    Assistant Coach
    Mandarin Badminton Jan 2016 - Feb 2017
    Markham, Ontario
    I establish long-term customer relationships and mentored children and adult badminton players, for Mandarin Badminton Club.I helped mentor and coach badminton sparring and training sessions. Successes included employing a goal-focused approach from coach to students to help six students win local badminton tournaments, fostering coach-parent and student relationships with 100+ adults and 100+ kids, and achieving a 90% return rate for the organization’s summer training camp.

Avery Lim Education Details

Frequently Asked Questions about Avery Lim

What company does Avery Lim work for?

Avery Lim works for Starcom

What is Avery Lim's role at the current company?

Avery Lim's current role is Media Planning Supervisor at Starcom | Impactful 360 Marketing Strategy | Data-Driven Media | Innovative Tactics |.

What schools did Avery Lim attend?

Avery Lim attended Western University.

Who are Avery Lim's colleagues?

Avery Lim's colleagues are Anna Zheliezniak, Yara Nassif, Viviana Soto Ramos, Sukoon Pahwa, Wilson Mariki, Zena Gittens, Mauricio Guerrero.

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