Avery Lim Email and Phone Number
I am a driven marketer who is always determined to learn more and leverage his creative thinking in his data-driven strategic and digital marketing efforts. As a person I have always loved connecting with people, I love getting to know them and learning their quirks and what makes them tick. What's cool about the human mind is at first glance it seems illogical but with a little bit of rationalization, you can understand them. I pursued Consumer Behavior because marketing is not about pushing a message to consumers but about understanding and creating value for consumers to earnestly gain their business. I applied the same thinking throughout my life because whether you're connecting with friends, your team, or with consumers, you're trying to rationalize the craziness of the human mind. This skill allows me to influence all sorts of situations and understand my and others' thoughts.My Expertise includes: • Media Planning • Paid media • Out-of-home (OOH) marketing • Broadcast • Marketing analysis • Brand strategy • Digital Marketing • Paid Search • Paid Social • Strategic Partnerships • Team building and leadership
Starcom
View- Website:
- starcomww.com
- Employees:
- 6067
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Media Planning SupervisorStarcom Jul 2024 - PresentToronto, Ontario, CanadaAccount: Kellanova -
Senior Media BuyerWavemaker Aug 2023 - Jul 2024Toronto, Ontario, CanadaPlanning and Executing Video-Neutral plans for multiple accounts on the following platforms: OLV, Connected TV, Broadcast, Radio, and Digital AudioAccounts: Molson Coors, Volvo, YUM! (Taco Bell, Pizza Hut, & KFC), Kruger, Bolton. Colgate-Palmolive, and Hill's -
Senior Media PlannerWavemaker Mar 2023 - Aug 2023Toronto, Ontario, CanadaAccount: Molson Coors -
Media PlannerDentsu Jul 2022 - Mar 2023Toronto, Ontario, CanadaAccount: General Motors -
Brand ManagerAitchl Ltd. Apr 2022 - Jul 2022Markham, Ontario, CanadaI was accountable for developing and executing marketing strategy for Aitchl Ltd, a pet food distributor and manufacturer, and led a team of Marketers. I worked closely with the Co-founders and COO. I was promoted within Aitchl Ltd. during its growth phase and continued to help build strong brand awareness and grow sales through successful marketing campaigns.Successes included reducing marketing spending by 23%, increased sales growth by over 314%, fostered long-term relationships with customers, partners, and retailers seeing a 196% increase in return customers, and managed and cultivated a marketing team culture that was learning-driven and consistently met goals. -
Marketing SpecialistAitchl Ltd. Feb 2022 - Apr 2022Markham, Ontario, CanadaI executed several successful digital marketing campaigns for Aitchl Ltd, a pet food distributor and manufacturer.I joined Aitchl Ltd. during its growth phase and helped establish strong brand awareness within Canada through several marketing campaigns.Successes included a 225% increase in accounts engaged on Instagram, email marketing campaigns with an 87% open rate and a 4.3% open rate, 396% increase in engagement on TikTok, and establishing 4 consumer personas and mood boards to understand their target market, Millennial Gen Z dog and cat owners, to direct all team marketing materials. -
Digital And Strategic Marketing SpecialistThe Bingsu, Izna Poke Plus, And Waterloo Kitchen Oct 2021 - Feb 2022Waterloo, Ontario, CanadaI oversaw development and execution of digital and strategic marketing campaigns for Izna Poke Plus restaurants specializing in poké bowls, bingsu, and Korean food.I joined Izna Poke Plus while they launched a new restaurant, The Bingsu, and helped establish strong brand awareness in the Waterloo student community.Successes included reaching 3.69k impressions in the first month with a 3% click rate on Google Ads with a $70 budget, 95% increase in engagement on Instagram, collaborating and fostering a relationship with over 5 local influencers a week, and reaching 282 page views on their website in the first month and exceeding target sales in the opening of the business.
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Line Cook And CashierThe Spoke And Wave Oct 2017 - Nov 2018London, Canada AreaI consistently delivered excellent customer service, maintained food quality, and drove food sales for The Spoke Kitchen and Bar.I joined The Spoke while attending university and helped maintain operations throughout the school year.Successes included ensuring customer satisfaction during lunch and dinner rushes to over 40 customers per hour and training and coaching staff members on customer service skills, food and beverage knowledge, and health and safety standards.
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Assistant CoachMandarin Badminton Jan 2016 - Feb 2017Markham, OntarioI establish long-term customer relationships and mentored children and adult badminton players, for Mandarin Badminton Club.I helped mentor and coach badminton sparring and training sessions. Successes included employing a goal-focused approach from coach to students to help six students win local badminton tournaments, fostering coach-parent and student relationships with 100+ adults and 100+ kids, and achieving a 90% return rate for the organization’s summer training camp.
Avery Lim Education Details
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Consumer Behaviour
Frequently Asked Questions about Avery Lim
What company does Avery Lim work for?
Avery Lim works for Starcom
What is Avery Lim's role at the current company?
Avery Lim's current role is Media Planning Supervisor at Starcom | Impactful 360 Marketing Strategy | Data-Driven Media | Innovative Tactics |.
What schools did Avery Lim attend?
Avery Lim attended Western University.
Who are Avery Lim's colleagues?
Avery Lim's colleagues are Anna Zheliezniak, Yara Nassif, Viviana Soto Ramos, Sukoon Pahwa, Wilson Mariki, Zena Gittens, Mauricio Guerrero.
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