Campaign Manager
Current1. Campaign Management: End-to-end Campaign Management, starting from pre-validation, trafficking, QC, optimizations.2. Proposal Creation: Build a media plan based on client’s inputs by providing them a best media mix to reach target audiences and meet their objectives.3. Monitor and control media spend for a portfolio of campaigns to ensure on-time and complete delivery of advertising impressions and budgets.4. Track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues.5. Execute day-to-day delivery management across all campaigns and supply sources.6. Develop and implement strategies and tactics to maximize efficiency of media spend.7. Analyze performance of campaign tactics and refine targeting and yield controls to drive increases in performance.8. To provide mid-campaign evaluation and take corrective action as required ensuring that campaign deliverables are met.9. To maintain detailed records and documentation of the executed campaigns.10. Present media proposals, Opportunities, Insertion Order’s (IO’s) and buys within different tracking programs. Maintained accurate records of all pre-sales, internal sales activities and media plans in computerized systems (Sales-force).11. Remarkable knowledge of digital sales, sales planning, media planning, account management, ad trafficking, digital advertising trends and online marketing.
