• Position: Team Lead/Consultant at Accenture India• Specialization: Digital Content Management for a leading personal care brand across GCC countries.• Brand Expansion: Responsible for driving brand growth and development while ensuring adherence to Service Level Agreements (SLAs).• SLA Development: Spearheaded the creation of SLAs and comprehensive DTP documentation for clarity in work processes.• Process Optimization: Designed and implemented streamlined process flows tailored for the Personal Care category.• Timely Deliverables: Ensured timely delivery of content to meet business objectives and customer needs.• Quality Assurance: Led QA initiatives, focusing on content optimization for new product listings and routine updates.• Promotional Collaboration: Collaborated on seasonal campaigns and promotional events, utilizing voucher and coupon strategies to drive sales.• Team Development: Conducted monthly 1:1 mentoring sessions, Performance Calibration Talks (PCT), and Peer Knowledge Transfer (PKT) to support team growth.Client Liaison: Acted as a liaison between team members and clients to ensure clear communication and alignment of expectations.• Customer Engagement: Developed strategies for A+ Product Detail Pages (PDP) with enhanced visual content to boost visibility and conversion rates.• Operational Efficiency: Utilized tools like SynOps, Salsify, and Opera to streamline operations and optimize team performance.• Customer Experience: Focused on improving the overall shopping experience, resulting in increased engagement and sales performance.

• Senior Category Manager (Furniture Category) overseeing vendor accounts, promotions, bulk purchases, stock block, pricing optimization, negotiations, and vendor onboarding.• Developed and implemented effective stock block processes to ensure streamlined inventory management.• Successfully contributed to the growth of private label brands within the organization.

Worked as team lead on Next-Gen project from Merchandising team India to build processes for all the respective departments and their respective teams.The main responsibilities to building Next-Gen Website are as follows:• SKU Addition: End to End data enrichment in Akeneo• Inventory Management: Complete explanation of how inventory is important to merchandisers to the Development team to develop a new next-gen system via Bright pearl.• Pricing: Standard pricing, Promotional Pricing, Seasonal and Event pricing, Price Scrape, and its tag management in Bright pearl.• Vendor management: Complete insights about Vendors like Catalog, Cost, Map Price, Stock and FTP, and EDI Feeds in Spark Shipping.• Order Processing: Integration of new Suppliers/vendors on Spark Shipping.• UI/UX Design: Helped UI/UX team to design the pages for a smooth customer experience from the product browse page to the checkout page.• Brand and catalog strategies: Target market, Customer Experience, Brand Promos, and rebates.• PLA and Email marketing: Helped and provided top-selling products to the Marketing team to test the initial execution.• CS & Call Center Strategies: Provided a list of all new catalogs with basic details to teach CS and the Call center team so that they can assist customers.

Worked as Merchandising Catalog Manager and responsible for managing a team of 18 members with end-to-end responsibility for the customer experience and growth of the catalog and categories.The main responsibilities are as follows:• Develop deep and long-standing relationships with the vendors - to drive relationships from the strategic to the tactical• Onboard new Vendors/manufacturers based on the consumer need.• Responsible for onboarding new SKUs and new brands.• Get exclusive SKU, Discounts, and Promotions from vendors/manufacturers to run offers and deals on-site.• Align all the team members and develop and execute a comprehensive e-commerce strategy including marketing, promotions, pricing, and inventory management.• Analyze data or insights to determine industry and consumer trends.• Get insights from CRO, marketing, and customer service team and improve customer experience.• Develop exit strategies for unsuccessful/blowout products• Working with the C-suite team for implementing a new website www. online.factoryoutletstore.com.

» Worked as Senior Merchandiser for GPS brands Garmin, Rand McNally, Tomtom & Magellan.» Managing UK Operations for Garmin (Experience of Shopify for UK store).» Leading Next-Gen Factory Outlet Store site from India Merchandiser TeamThe main responsibilities are as follows:• Managing vendor/manufacturer, negotiating and optimizing vendor/manufacturer terms, and getting support for marketing campaigns.• Take ownership of all the inventories, track all the reports, maintain stock for all the good movers, compare YOY & MOM reports, and seasonal sales for item-level forecasting• Control inventory movement and work on bad movers and infinity items. Creation of purchase orders based on the requirement• Keep eye on the promotional deals offered by the manufacturer• Create exclusive promotions during special events like the 4th of July, Thanksgiving & Christmas to drive revenue, etc.• Check for MAP policy (Pricing), NOH, and any promotional offers and sell-through credit.• Check for a lower cost for bulk buys, FROR (First right of refusal), exclusive items, and bad movers.• Responsible for developing and executing plans to showcase the right products in the correct category. • Understanding customer behavior and managing cross-selling & offers upselling products based on customer behavior & searches.• Responsible for making customer navigation easier and reducing the number of clicks to improve the customer experience for categories. • To understand the customer needs, behavior, and current trends, collaborate with the marketing and CRO team to offer discounts on main items, accessories, and related items to improve ROI, sales, customer engagement, PPP & PPO. • Works with the Email Marketing team to target the specific audience during the promotions & email marketing to drive additional revenue & profit.• Works with design & CS teams to understand and improve the customer navigation experience.• Creation of enhanced fly pages to drive higher conversion.

Got promoted to a Senior Merchandiser and my main responsibilities are Inventory management, Vendor/supplier management, Asset management, and category management. worked on company no.1 brand Garmin, did market research and with new ideas and marketing strategies started managing GPS brand categories and improved the revenue as well as conversion rate.

Started my e-commerce carrier as a purchasing associate at Alacrity e-commerce solutions. Learned market research, brand launch process, and product addition and worked on personal care brands like Remington, Wahl Braun, and Philips to electronics brands like Lenovo and HP. Started understanding the inventory management.