- Executive Oversight: Spearheading the management of KSA-wide group brands, forging and nurturing high-impact relationships with key stakeholders in a rapidly evolving market.- Strategic Partner: Act as the primary strategic advisor to senior clients, aligning their business objectives with innovative marketing solutions that drive growth and competitive advantage.- Growth Catalyst: Identify and capitalize on new opportunities to expand service offerings, ensuring the sustained growth and success of client portfolios through data-driven strategies and market insights.Strategic Development & Execution- Capability Integration: Lead cross-functional teams across eight specialized capabilities, delivering tailored solutions that address complex business challenges and unlock new revenue streams.- Business Development: Drive new business initiatives, expertly navigating RFP processes and ensuring proposals are tightly aligned with client goals and positioned for success.- Leadership Excellence: Cultivate a high-performing team of directors, providing strategic mentorship and fostering a culture of innovation and excellence across business, strategy, creative, and delivery functions.- Operational Stewardship: Oversee all aspects of account operations, from financial health and resource management to forecasting and performance analytics, ensuring sustainable growth and profitability.- Co-Leadership Role: Act as a co-leader of the KSA Monks team, driving regional growth initiatives and reinforcing the agency's position as a market leader in the digital, social and AI space

•Served as the custodian, mentor, and owner for the following Centers of Excellence (COEs) within the group marketing team: social media and website, ATL&BTL activities, Activations, Brand, Market Research, and corporate tie-ups.•Communication & Media Planning strategies in collaboration with internal stakeholders and external partners with a focus on engagement, conversation, and awareness building.•Strategized and executed large-scale campaigns, events, workshops, and collaborated closely with regional ESG teams and partners to plan community-building initiatives in their respective areas•Conducted consumer analysis, evaluated competitors, monitored market trends, developed consumer insights, and collaborated with agency/cross-functional teams to conceptualize research reports to get an holistic view of customer behavior and interests •Implement a PR plan for new product launches, including targeted and proactive outreach to key stakeholders.•Manage budgets, ensuring effective spend and proper cost allocation for entire group•Prepared social media marketing campaigns and strategize them to align with the business objectives.•Identified opportunities to reach new market segments and expand market share.•Optimized content creation - posts, videos, website, and media posts. Oversaw content prepared by agency and internal content teams.•Responsible for the website, ensuring content is optimized for SEO, and build our presence across our social channels - LinkedIn, Instagram and Facebook.

- Marketing strategy, planning and roll-out- Stakeholder management and collaboration - Marketing Campaign strategy and implementation - Creative Design and agency management - Thought leadership and white paper development - Internal Communication- Corporate event management and panel discussions - Brand awareness - Website management- Media planning and buying

- Global Brand Awareness - Budget and Cost Management - Corporate, Islamic and Personal Banking Marketing - Brand Proposition development - Brand Architecture - Social Media Branding

- Internal and External Customer engagement - Marketing Insights - Creative and design management - Marketing Performance management - Brand development for mergers - Brand Positioning strategy - Communications Management - Marketing collaterals and guidelines - Part of the Innovation lab set up team- Merchandising