Area Sales Manager for North East, North Bengal & Kolkata Modern Trade. Leading a team of 4 Business development executives, 90+ indirect field force and 19 direct channel partners.

Sales Development & Planning vertical. Part of the RGM team. Managed commercial projects in Sales development & channel strategy.

STINT 1: Sales Stint: Develop & Drive distribution in Agra,Mathura &Aligarh- On boarded a new distributor and ensured a smooth transition of selective business (Makeup & Dermo)- Established processes and developed market hygiene - Driving Distribution and market ExpansionSTINT 2: Ecom / Sales Planning- Understood the Ecom B2B Landscape- Prepared a business case for E-B2B - Benchmarking of E-B2B strategies of FMCG players and evaluation of E-B2B platforms- Created a partnership roadmap for piloting and closing E-B2B partnerships -Best practices and strategies to formulate ToTs and manage channel conflictsSTINT 3: Marketing- L'Oreal Paris Hair color- Leveraging the new Digital Landscape to drive trials of LP haircolor brands- Excellence creme,Casting creme gloss and Magic Retouch- Managed the social media calendar for LP Haircolor. -Piloted a social media activation to understand the consumer journey online for hair color- Basis findings worked as part of the brand team to Understand the consumer journey and develop a plan to activate the funnel on social media .- Liased with media agencies to create social media creatives to drive conversations and education around hair color post covid.-Built a chat bot that enables us to digitally activate the consumer funnel and drive conversions and trials as part of a sustainable scalable platform for consumer engagement.

DRIVING PCC EXTRACTION IN RURAL ASSAM: Drove per capita consumption by increasing width and depth of distribution across upcountry Assam. Increased distribution footprint by surveying, evaluating and appointing rural preferred dealers. Developed and Implemented a program for range selling and PCC extraction.