Avinash Singh Email & Phone Number

Gurgaon, India

Managing business with Key Accounts nationally and exploring the new business opportunities in On Trade business. Manages and responsible for relationship building with all the Key Hotel Chains along with Key Standalone On Trade Chains. Manages all the on trade activations drive cycle and the budget related to the on trade tie ups nationally. Manages the Quality, Distribution, Visibility, Advocacy, Appropriate recommended pricing and Activations. Manage Key On trade accounts in the markets to… Show more Managing business with Key Accounts nationally and exploring the new business opportunities in On Trade business. Manages and responsible for relationship building with all the Key Hotel Chains along with Key Standalone On Trade Chains. Manages all the on trade activations drive cycle and the budget related to the on trade tie ups nationally. Manages the Quality, Distribution, Visibility, Advocacy, Appropriate recommended pricing and Activations. Manage Key On trade accounts in the markets to drive the William Grant & Sons portfolio in order to gain new business, listings, improved positioning and On Trade displays opportunities. Manage compliance levels across entire On Trade channel and building long term business relationship with Key customers. Achieving sales objectives (volume & NSV); preparing an annual key accounts budget; scheduling market wise expenses. Achieving the brand wise availability and listing targets by tracking the WOD on monthly basis for Key Accounts nationally. Worked out an India specific Key Accounts Strategy.  Successfully negotiated and closes the CPC’s agreements each year annually with Key Hotel Chains as planned. Worked out an India specific On Trade Segmentation Strategy and Sales Execution Standards by coordination with Global team. Responsible for managing the On Trade Tie Ups and its budget nationally. Works very closely with Regional Teams, Marketing Team and our respective Distributors to deliver the On Trade set deliverables. Coordinates & Supports the regional / distributor teams for closing the On Trade set agendas. Managing the Customer Relationship with the Central Teams in key a/c hotel chains.Achievements:  Successfully completed the Growing Leadership Program at William Grant & Sons in 2016.  Worked on important roles, managed distribution in the absence of Regional Manager in West and South. Designed and developed the India Specific On -Trade Segmentation. Show less

India

Managed the team of Key Account Managers, Key Account Executives, TSE’s, Promoters and taking care of On Premise business of Haryana (all Duty Free & Duty Paid outlets). Responsible for managing & developing accounts in order to deliver the profit, volume, driving sales, gaining the segment wise market share and aggressive branding and visibility of USL & Diageo brands as per the objectives of the organisation which is expressed in the commercial plan. -Building and developing the… Show more Managed the team of Key Account Managers, Key Account Executives, TSE’s, Promoters and taking care of On Premise business of Haryana (all Duty Free & Duty Paid outlets). Responsible for managing & developing accounts in order to deliver the profit, volume, driving sales, gaining the segment wise market share and aggressive branding and visibility of USL & Diageo brands as per the objectives of the organisation which is expressed in the commercial plan. -Building and developing the strategy keeping in mind the strength of our entire portfolio with respect to demand of the customer and competition and finding avenues to increase consumer base.-Developing and Maintaining (On Premise Channel of Haryana): Making the availability and listing of the all the relevant brands at all the relevant outlets in order to increase the width of distribution in the existing and upcoming outlets.-Volume: To drive the volume through all the A, B & C category outlets in order to achieve outlet wise month wise target. -Distributor Handling: Handling all the local distributors (L1’s and L1BF’s) across all the cities and towns for duty paid business of the state and also handling the BIO bonders for duty free business.-Volume and P&L Based Tie- Ups: Doing the volume based cap+ ve tie-ups with all the key accounts in order to block the volume, market share and branding visibility.ACHIEVEMENTS:National Winner of Club Royal Award from USL management on performance parameter set by the company for FY11-12. Show less

Rajasthan And Delhi

Was taking care of On Trade business (Duty Free & Duty Paid) properties of Rajasthan & Delhi, responsible for effectively managing & developing accounts in order to deliver the profit, volume, sales driver and Diageo brand building objectives expressed in the commercial plan and customer terms for Rajasthan and Delhi. -Managed & developed the Business Unit to maximise profit by: Sell in of Trading Terms and execution to ensure distribution, stock weight and visibility in the outlet… Show more Was taking care of On Trade business (Duty Free & Duty Paid) properties of Rajasthan & Delhi, responsible for effectively managing & developing accounts in order to deliver the profit, volume, sales driver and Diageo brand building objectives expressed in the commercial plan and customer terms for Rajasthan and Delhi. -Managed & developed the Business Unit to maximise profit by: Sell in of Trading Terms and execution to ensure distribution, stock weight and visibility in the outlet. Identify opportunities for growth & execute with resolution along with scale & pace. Maximise return on investment from all discounts and spend, through maintaining compliance to trading terms agreed.-To conceptualize and execute events of Diageo’s focused brands to generate positive results of trails and enhance market visibility through branding.-Handled distributors of both BII and BIO brands.-Tie-ups with selected key outlets for generating fix volume sales.-- Was always focused on maximum return on investment: Responsible for applying customer/consumer insights to target sales driver activity and implementation of these sales driver activities in order to achieve brand & commercial objectives. -Compelling customer propositions to meet customer & the company’s needs and deliver proposals using persuasive selling process. Report implementation of all activity though appropriate processes & systems and monitoring compliance.-Collection of information on competitive products, promotional matters, sales techniques, pricing and marketing policies. Informing the company of competitive activity and conditions that would affect company interests.ACHIEVEMENTS:Achieved Regional Sales Achievement Award (Johnnie Walker Keep Walking Award) North for FY 07-08 for generating highest NSV. Show less

Delhi- Haryana- Up

-Was taking care of agency sales, responsible for increasing the productivity of the agent, building good relations with the trade and diverting the business from competitors.-Instrumental in converting the C and D category agencies to A and B category because of good relations with the travel partner.-Monitored the target set for A&B category agencies on fortnight basis.-Promoted new sectors to the trade effectively to increase load factor per flight to gain maximum… Show more -Was taking care of agency sales, responsible for increasing the productivity of the agent, building good relations with the trade and diverting the business from competitors.-Instrumental in converting the C and D category agencies to A and B category because of good relations with the travel partner.-Monitored the target set for A&B category agencies on fortnight basis.-Promoted new sectors to the trade effectively to increase load factor per flight to gain maximum revenue.-Ensured effective brand visibility at various trade partners locations.-Focused on major trade partners to generate high volume sale out of competitors.-Instrumental in getting corporate deal signed by many corporate.-Was closely liasoning with the management to formulate new strategies to fight the competition.-Was coordinating with Regional Manager Trade Sales (North India) Show less

Delhi, India

-Was taking care of Institution Sales of the allotted territory (New Delhi).-To develop & market brands of U.B.Group Sprits Division (portfolio of 11 brands).-To conceptualize and execute events of UB SpD’s focused brands to generate positive results of trails and enhance market visibility through branding.-Created availability of major UB brands at all A&B category outlet universe of allotted territory.-Monitored the targets with respect to collections and outstanding in… Show more -Was taking care of Institution Sales of the allotted territory (New Delhi).-To develop & market brands of U.B.Group Sprits Division (portfolio of 11 brands).-To conceptualize and execute events of UB SpD’s focused brands to generate positive results of trails and enhance market visibility through branding.-Created availability of major UB brands at all A&B category outlet universe of allotted territory.-Monitored the targets with respect to collections and outstanding in adherence to credit policies and limits set by the company.-Tie-ups with selected key outlets for generating fix volume sales.-Analyzing the proposal’s outcome and branding opportunity offered for sponsorship before approval.-Ensuring complete branding at the venue to gain maximum visibility of focused brands.-Involved in training the sales promoters to enhance their skills for getting positive outcome of trail generations.-Coordinating and monitor distributors regarding Sales. -Sales Analysis and maintaining MIS -Liasioning with the clients on day to day basis and market survey to study the feedback of trade.-Was coordinating with BDM and DVP (North India) Show less

Delhi, India

-Formulated the sales plan the market, executed the action plan to attain the targets and monitored the target achievement.-Was looking forward for various sales promotion activities.-Building up relationship with key clients.-Managing distributor network.-Was involved in appointing new dealers.-Adherence to the credit polices and limits set by the company.-Channel management.-Was always exploring and identifying new markets.