Avinash Venugopal Email & Phone Number

Calgary, Alberta, Canada

Technology Stack: Google Analytics, Google Tag Manager, Google Ads (search, display, video, shopping & remarketing), Facebook / IG Ads, Linkedin Ads, TikTok, Adroll Remarketing, Callrail, Outbrain, twitter ads and other Marketing Channels.● Plan, develop, build, manage and optimize all digital marketing solutions for B2B, B2C.● Built, optimized and managed conversion focused marketing campaigns for both Lead-gen & E-commerce businesses● Conversion tracking setup in GA-UA, GA4, Google Ads, Google Tag Manager● Google Tag Manager (GTM) - Tag management & publishing● Pay-Per-Click (PPC), Google Display and Facebook, IG Ads and Linkedin Ads that incorporate tactical integration, creativity and analytics● Develop digital marketing strategy for multiple clients across different business verticals with specific objectives, goals and KPI’s● Measure, report and assess performance of all digital marketing campaigns against goals and decipher data with the ability to demonstrate actions to be taken● Guide reporting and analytics at channel level for traffic, revenue, spend, ROI, ROAS and other KPI’S● Identifying trends and actionable insights to optimize spend and performance● Understanding Client’s business goals and aligning them towards their Marketing goals● Detailed auditing for prospects and setting up practical goals to achieve for both short term and long term● Working with Google Analytics to setup goals and monitor SEM performance and its impact on the client’s business

Calgary, Alberta, Canada

-Plan, develop, build, manage and optimize all digital marketing solutions.-Pay-Per-Click (PPC), Online Display and Social Media Ads that incorporate tactical integration, creativity and analytics.-Develop digital marketing strategy for multiple clients across different business verticals with specific objectives, goals and KPI’s-Measure, report and assess performance of all digital marketing campaigns against goals and decipher data with the ability to demonstrate actions to be taken.-Guide reporting and analytics at channel level for traffic, revenue, spend, ROI and other KPI’S.-Identifying trends and actionable insights to optimize spend and performance.

- Optimized a total of 180 clients’ Google Ads Account using data analysis tools and marketingstrategies for a financial quarter- Recognized for 80% win-rate for second financial quarter even though businesses saw hugechallenges in funds due to pandemic- Worked with Clients from different Business verticals and optimized Google accounts with anaverage of 200$ spend per day to 1800$ per day (small businesses to medium businesses)- Created and launched new services for clients including offer development, building an integratedmarketing campaign, establishing a test plan. Surpassed launch KPIs by 35%

Toronto, Canada Area

- Completed 550+ hours of hands-on curriculum with 1:1 industry expert mentor oversight- Mastered skills in Python, SQL, data analytics, data visualization, hypothesis testing, machine learning and Tableau- Developed multiple real time capstone projects using tools such as Tableau, Python and SQL to show case the knowledge gained from the boot camp

Chennai Area, India

- Built a data and reporting infrastructure from ground up using Tableau and SQL to provide real time insights into the product and business KPIs- Monitored marketing platforms and provided weekly/monthly, high quality reports on web analytics, tracking conversion rates and making recommendations for improvement- Spearheaded a team of 7 professionals providing comprehensive strategies and solutions

Columbia, South Carolina Area

- Used Data analysis tools (Google Analytics) to measure performance of digital platforms and implemented new scripts to increase performance by 20%- Developed dashboards and workbooks in Tableau to perform year over year, quarter over quarter, YTD, QTD and MTD reports and analysis- Directed engagement and growth across all digital channels thereby building a strong social media audience and engagement

Chennai Area, India

- Communicated effectively with internal and external stakeholders using Data Visualizations to provide insights about current performance and future projections- Developed business strategies to build client relationships and identify new business opportunities

Master'S Degree, Project Management

Bachelor'S Degree, Civil Engineering