Avishek Basu Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Responsible for key strategic initiatives, digital value proposition, loss of exclusivity & lifecycle management of oral semaglutide (Rybelsus)- Led global LoE (loss of patent exclusivity) strategy initiatives for oral semaglutide, conducting cross-functional situation analysis (patent, regulatory, market access, pricing) and developing tailored frameworks for different market archetypes- Spearheaded a new digital initiative as a product owner, leading the development of a personalized patient support algorithm (HbA1c, weight loss, nutrition indicators) resulting in improved treatment outcomes for patients on semaglutide treatment

Mumbai, Maharashtra, India

Successfully managed Somatropin biosimilar & worked on marketing plans to grow the brand by 25% net sales and become a leader in growth hormone vial marketWorked closely with senior management to achieve marketing objective with Infliximab biosimilar and remain a market leaderLed the integration of new business unit of Neonatology into our core division & creating roadmap for revenue generation of NICU productsRegular analysis of stock inventory, sales/ tender order to optimise operations and ensure efficient SCMMarket research & sales forecasting of new molecules and delivering business case to key stakeholders- GM, VP & CEO, external partners Played a key role in congress participation, advertising campaigns, multi-channel promotional activity, events, congress booths, ad boardsDrove impactful Digital outreach initiatives: KOL webinars, patient education activities

Mumbai, Maharashtra, India

Successfully launched new Rheumatology division with biosimilar portfolio of Adalimumab and Rituximab, as new market entrantConducted thorough market survey (indication-wise), & designed product launch strategy, annual budgeting & strategic patient enrollment planningCreated business plan for launching India's 1st Adalimumab Auto-Injector formulationRegular analysis of patient enrollment, stock inventory and sales orderPrepared budget meet presentation, sales training material and marketing collateral Collaborated with vendors for pan-India patient awareness campaigns on World Arthritis Day through Radio/Print/ Digital channels

New Delhi Area, India

Worked closely with R&D, Business development team to launch India's first Oral Hyaluronic acid formulation in Orthopaedic market for pain managementPrepared brand presentation & budgeting for annual sales meet for products in pain management segmentActively worked in designing marketing collateral for physician sampling activity and patient awareness campaigns

New Delhi, Delhi, India

Handled entire basket of dermatology brands - anti-acne, anti-scar, emollients and moisturizers for this small enterprise looking to carve a niche in highly competitive marketDeveloped scientific brochure and evidence based promotional tactic for prescription skin care productsCreated promotional mix & regular training of field force for clinic detailingSupervised 5 fresher recruits and management interns

Master Of Science (M.S.), Microbiology, General

M.Sc. Microbiology

Indian School Certificate, Science

Activities and Societies: National Leadership Training Service