Avishek Rai Email & Phone Number

San Mateo, California, Us

(a.) Foundational messaging, corporate narrative across the entire AI-powered products and platform tuned toward the CIO community.(b.) Managed a team of 4 that supported messaging, competitive intel, and sales enablement for technologies like customer data platform, AI, analytics, and admin center.• Liaise with senior stakeholders to strategize, plan, and execute key initiatives like AI messaging framework, keynotes, deal-specific decks/content, new product launch frameworks, major events (ex: new data center launch event) to influence brand and pipeline.

San Mateo, California, Us

(a.) Foundational messaging for technology services (API-led data microservice) powered by the Neo platform, which is the foundational tech platform powering Freshworks products and AI infrastructure. (b.) Trained & enabled GTM teams (Sales, CSMs, Onboarding) on running both land & expand sales plays and evangelizing the platform.(c.) Led launch planning & execution for Tier 1 and 2 features in collaboration with cross-functional teams. (d.) Co-managed analyst relations and enabled multiple BUs including platform with activities required for magic quadrant reports, AI vendor guides, roadmapping, and monetization strategies.

Delaware, Usa, Us

(a.) Worked on the overall company pitch deck and new website building initiative.(b.) Crafted and other critical MoFU and BoFU assets like ROI calculator, build vs buy guides.(c.) Crafted personalized customer engagement email copies and customer success stories.

Bengaluru, Karnataka, In

(a.) Drive pipeline growth for India and Middle East markets by devising and executing marketing plans with specific focus on the enterprise target segment(b.) Analyze and optimize marketing campaigns across search, organic and social channels to generate qualified leads and opportunities(c.) Accelerate pipeline through CXO community building initiatives(d.) Launch and manage region specific PR initiatives

Bengaluru, Karnataka, In

(a.) Led messaging & advocacy initiatives by conducting customer research to discover core jobs to be done and translating them into product messaging docs, case studies, product demos scripts, email copies, sales leave-behinds, webinars, and video testimonials.(b.) Created and led GTM initiatives for a newly launched AI powered footfall counter product using search ads, organic/paid social, blogs, webinars, SDR motions resulting in kickstarting awareness and generating qualified leads.(c.) Led efforts to build overall brand and product assets - brand video, vision video, product explainers, web pages, thought leadership webinars.

Noida, Uttar Pradesh, In

(a.) Product MarketingCarve out product segments, buyer personas and marketecture from the scratch to enable multiple revenue streams from the existing tech stack. Developed messaging and positioning statement for all the products.(b.) Analyst RelationshipLed the Gartner analyst relationship initiative. Featured twice in cool vendors report. Co-produced thought leadership assets with Gartner to drive faster enterprise segment deal wins.(c.) Lead GenerationUndertook lead generation and branding initiatives through strategic partnerships. Ran co-branded campaigns with with Malaysia Retail Association, Etail Asia, Tech In Asia, AWS, Paytm, Economic Times, WBR Research. (d.) Branding & Thought LeadershipManage and execute Events, Roadshows, CxO Roundtables and Award Nominations.(e.) Public RelationsPlan and disseminate content for press release, social media and partners.(f.) Agency Management: liaise and execute critical and time bound activities that include demo videos, microsites, landing pages and more

Noida, Uttar Pradesh, In

(a.) Sales Enablement-Create market facing assets like decks, infographics, other collaterals-Conduct internal marketing and sales training sessions for new product and GTMs(b.) Lead Generation-Plan and execute email campaigns-Manage outbound lead generation process with Inside Sales Reps-Representation at industry events and trade shows

Ghaziabad, Uttar Pradesh, In

My Work at Shipra Estate Limited was primarily focused towards experiential and events marketing:- Led the annual summer camp initiative driving registrations, operations and vendor management- Social Media Marketing to promote and boost awareness of various branding campaigns launched by the mall- Coordinating co-branded events within the mall premise

Master Of Business Administration (Mba), Marketing & Sales

Bachelor Of Business Administration (Bba), Marketing

Higher Secondary, Business/Commerce, General

Secondary School, General Studies