Aviva Darab 🎗️ Email & Phone Number

✦ Project Scope Definition ✧ Gather, assess, and question project requirements to understand the full scope ✧ Write clear creative briefs to communicate project objectives, target audience, and design requirements✦ Research and Insights ✧ Analyze industry alternatives and website trends, best practices, areas for improvement, and opportunities for innovation ✧ Follow and engage with web creation communities through discussions and comments ✧ Gather insights to… Show more ✦ Project Scope Definition ✧ Gather, assess, and question project requirements to understand the full scope ✧ Write clear creative briefs to communicate project objectives, target audience, and design requirements✦ Research and Insights ✧ Analyze industry alternatives and website trends, best practices, areas for improvement, and opportunities for innovation ✧ Follow and engage with web creation communities through discussions and comments ✧ Gather insights to identify recurring issues and understand broader user needs and challenges✦ User-Centered Design ✧ Translate real user feedback into actionable design improvements to refine and enhance the Elementor experience for new users ✧ Create clear, straightforward tools that simplify the web creation process to make it more accessible and enjoyable for beginners ✧ Streamline options for common use cases, and prioritize ease and speed of use over too many choices ✧ Iterate and refine designs to find the best possible solutions for Elementor beginners✦ Testing and Feedback ✧ Test new builds during development, and provide detailed feedback to align closely with the intended designs and user experience ✧ Prioritize usability and functionality in all design enhancements.✦ Collaboration and Communication: ✧ Partner closely with developers to verify technical feasibility and alignment between design and development Show less

Create marketing and educational content to inspire and give web creators the tools they need to succeed ✦ Plan and create video content ✧ Build outlines to present content clearly and concisely ✧ Write and edit video scripts to educate and engage users ✧ Design website content ✧ Write website copy and microcopy ✧ Present and record video and voiceover✦ Research industry market and emerging trends ✧ Write creative briefs ✧ Develop new content… Show more Create marketing and educational content to inspire and give web creators the tools they need to succeed ✦ Plan and create video content ✧ Build outlines to present content clearly and concisely ✧ Write and edit video scripts to educate and engage users ✧ Design website content ✧ Write website copy and microcopy ✧ Present and record video and voiceover✦ Research industry market and emerging trends ✧ Write creative briefs ✧ Develop new content types✦ Collaborate with social media and user acquisition teams ✧ Plan and create content to foster conversation with users ✧ Write posts and ads✦ Manage YouTube channel and comments to connect with viewers Show less

✦ Design and develop responsive websites in Webflow and WordPress✦ Conceptualize and create visual identity solutions✦ Create contemporary designs and branding assets that maintain consistency throughout client brands.✦ Set up, analyze, and optimize profiles on social media platforms and create branded social media banners

Israel

✦ Designed and developed responsive corporate websites in WordPress✦ Created visual branding media, including logos, collateral, and presentation materials, using Illustrator and Photoshop✦ Explored industry trends and design techniques✦ Independently studied web design tools and technology, including CSS, Adobe XD, Elementor (WordPress) and Webflow

Herzliya Area, Israel

- Created email marketing newsletters- Developed branded social media banner templates- Designed web banners

Greater New York City Area

- Led a creative team and directed design of a variety of print and digital media, collaborating with international postal authorities and commercial licensors.- Planned and designed multiple websites for the company and its subsidiaries- Created layouts for hundreds of postage stamps across a variety of themes from concept to research to design, using Photoshop and InDesign.- Prioritized and tracked multi-project schedules.- Managed and designed company’s social media… Show more - Led a creative team and directed design of a variety of print and digital media, collaborating with international postal authorities and commercial licensors.- Planned and designed multiple websites for the company and its subsidiaries- Created layouts for hundreds of postage stamps across a variety of themes from concept to research to design, using Photoshop and InDesign.- Prioritized and tracked multi-project schedules.- Managed and designed company’s social media profiles and assets. Show less

Greater New York City Area

- Planned and oversaw the firm’s participation in domestic and international trade exhibitions and events. - Traveled abroad to attend and supervise events.- Coordinated all phases of commemorative stamp programs.

Certificate, User Experience Design (Ux)

✦ Completed 210 academic hours and presented final project, face-to-face ✦ Performed market research, created survey questionnaires.

Marketing Writing For Ux Writers, Certificate

✦ Analyzed existing brands’ voice and tone ✦ Wrote copy for the customer journey, including acquisition and retention, for the following.

Ba, Biology, Cum Laude

Education record