Anthony Rodriguez Email & Phone Number

It’s a fandom-driven market. I know how to serve fans.I’ve grown up at the intersection of marketing and entertainment my entire career—nearly my entire life. As the child of Cuban immigrants, I got my first lessons in marketing at my parents’ knee. Watching them apply a scrappy “survivor’s mentality” to the art of entrepreneurship, I learned the fundamentals: how to spot a need, fill it, and keep ‘em coming back for more.I’ve never been an “entertainment guy,” but as a native Angeleno, it wasn’t hard to see how those same lessons might apply. Whether you’re selling health and beauty products (our family’s bread and butter) or making television, the key is connecting with subcultures. This means listening first.When I started Lineage as a talent management agency, I realized that marketing and entertainment aren’t just similar; they overlap. Athletes aren’t just athletes anymore—they’re multi-hyphenates with massive fanbases whose value in marketing is as great (if not greater) than their value on the court.Over the years, that understanding has been key to our evolution. We pivoted to digital marketing and social media management, working with major athletes (e.g., Amar’e Stoudemire, Henrik Lundqvist, Carmelo Anthony, David Ortiz, Vernon Davis) and teams (e.g., Denver Nuggets, New York Knicks, L.A. Kings). From there, we launched branded content studios for the MLBPA and NBPA. Along the way, we also won an Emmy, a Cynopsis Media Award, a Webby, and two Shorty Awards.Now, Lineage is a creative agency and entertainment company with the expertise to help brands build meaningful content marketing strategies that resonate with audiences and create real value in a fan-driven culture. We also work with a network of channels and publishers to help you find the customers/audiences you’re looking for.If you’re a brand that wants to make fans of its consumers, there’s no better place for you.Here’s what I’ve learned from my 20+ years of experience working with athletes, teams, consumer brands, and tech & media companies:✅ Fans have an insatiable thirst for content about their favorite brands.✅ Sports and music fans, in general, binge harder than any other fans.✅ Fans are your best customers.At Lineage, we specialize in creating fans out of brand consumers, helping brands drive revenue and increase effectiveness and making our clients’ lives easier. Making your consumers into your fans not only provides immediate value but ensures their loyalty when shit gets rough.

Listed skills include Social Media Marketing, Digital Media, Sponsorship, Social Media, and 2 others.