Avukile Mabombo Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Strategic lead and marketing support for Middle East & Africa markets on Bombay Gin, Grey Goose Vodka and Patron Tequila.

Cape Town

As the head of the Strategy department, I managed a team of Strategists out of the Cape Town office. Personally managing the strategy for Clients, Pick n Pay, Santam, WESGRO, SA Rugby (SARES), Sportsman’s Warehouse and Pizza Hut.

Cape Town Area, South Africa

Led the marketing team and strategic direction for the Protea Hotels by Marriott, African Pride Hotels brand as well as the Prokard loyalty program. In my time at Marriott, I also managed the launch of the Marriott Bonvoy loyalty program across the continent as well as the rebranding of the African Pride properties under the Marriott Autograph Collection.

Cape Town Area, South Africa

As the Regional Marketing Manager of the Strategic Brands portfolio (PowerPlay, Burn, Relentless & Nalu energy drinks) in Africa my initial responsibility was to set up the new marketing department for Monster after they acquired the Coca-Cola energy drink portfolio in June 2015. Primarily focused on PowerPlay Energy drink, I was responsible for the.

Cape Town Area, South Africa

I was responsible for leading the development of the *Brandhouse luxury strategy and execution of brand activity across the deluxe whisky, vodka, gin and rum brands which include Johnnie Walker, Ciroc, The Singleton, Tanqueray, Ketel One, Don Julio, Ron Zacapa and Classic Malts selection, amongst others. The role involved broad cross functional leadership.

Cape Town Area, South Africa

I looked after the Amstel trademark and was responsible for implementation of brand strategy, managing A&P across the Amstel Lager brand and leading all brand activities in the launch of Amstel Lite in July 2014, including packaging design, internal, customer and consumer BTL activities and all ATL. The Amstel Lite launch ATL campaign included a 360 degree.

Cape Town Area, South Africa

Over a 18month period year I was leading the Heineken brand in the development and execution of game plan strategy and activities. I have managed brand budget and overseen the roll out of activities like the UEFA Champions League Campaign, Heineken Symphonic Rocks events, On-trade flagship visibility, the “Credentials” media campaign, the brand’s digital.

Cape Town Area, South Africa

Using the Brand Principal’s global strategy as a framework, it was my responsibility to apply this to the local market in relation to the South African consumer and competitor environment in order to seek, understand and define opportunities in the market, translating them to action plans/ tactics that can be implemented to establish brand awareness.

Cape Town Area, South Africa

In my time at Ogilvy I worked on various accounts including Old Mutual, Weylandts, SA Rugby and Grolsch, with the majority of my time at the company spent on the Castle Lager brand. I looked after a number of projects across various media including the re-branding of Weylandts, the Castle Saturdays national promo and 2008 TV commercial as well as the.

Cape Town Area, South Africa

As the Breakfast show producer for both Mike Wills and the Aden Thomas, I looked after both the on-air production of the show in the morning as well as the afternoon show preparation and research.

Southampton, England

During my GAP year after school I worked as an instructor at an Activity Centre in Botley, Southampton. In this time I qualified as an instructor in various activities including archery, abseiling and rock climbing. The centre was utilized by a number of groups from primary and high schools to corporate companies for team building.

Honours, Brand Leadership

Ba, Film, Media & Visual Studies

Activities and Societies: Student's Representative Council, House Committee, Sub WardenLeo Marquard Hall House Committee 2003 Student's.

Primary & High School, Grade 4 - 12