Awais Farooq Roy
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Awais Farooq Roy Email & Phone Number

Marketing | Learning | Knowledge Management at American Red Cross
Location: Washington, District Of Columbia, United States 16 work roles 3 schools
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Current company
Role
Marketing | Learning | Knowledge Management
Location
Washington, District Of Columbia, United States
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Awais Farooq Roy is listed as Marketing | Learning | Knowledge Management at American Red Cross, a company with 25629 employees, based in Washington, District Of Columbia, United States. AeroLeads shows a matched LinkedIn profile for Awais Farooq Roy.

Awais Farooq Roy previously worked as Training Coordinator, International Disaster Response at American Red Cross and Marketing Specialist at The Chronicle Of Higher Education. Awais Farooq Roy holds Master Of Business Administration (M.B.A.), Hailey College Of Banking & Finance, 3.8/4.0 from University Of The Punjab, Lahore.

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American Red Cross

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About Awais Farooq Roy

I work for (and with) passion. As long as I'm passionate about the 'why' of my work, I don't need much else to deliver. I love being able to contribute with all my heart and letting my work speak for itself.Over the course of my career, I have worked in a range of roles including marketing, communications, content creation, curriculum design, facilitation, technology management, and knowledge management. I started my work in the development sector and have strived to find meaning in my work ever since.Before returning to American Red Cross - International Disaster Response team in my current role of Training Coordinator, I’ve worked with The Chronicle of Higher Education and American Red Cross - International Response Team through the Atlas Corps Fellowship. I started my career at Amal Academy (a Stanford University initiative focused on soft skills development for the un/underemployed youth) and over a period of 5 years and 6 roles, transitioned from the hands-on scope a Design Associate to the leadership focused role of Senior Marketing Manager.As a marketer, I don’t believe in the conventional approach to selling which was reaffirmed when I joined Seth Godin’s Marketing Seminar and altMBA. I have a strong belief in the power of empathy and that it is the first step towards building a strong and inclusive communication. This approach helped me bring in more than 75,000 applications (for Amal Academy) and continues to guide me in my current role.From this present spot in my career, where my work gives me a high that is no less than a blessing, I am just trying to do and be better every day :)

Listed skills include Microsoft Office, Management, Financial Analysis, Marketing Management, and 24 others.

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American Red Cross
American Red Cross
Marketing | Learning | Knowledge Management
washington, district of columbia, united states
Website
Employees
25629
AeroLeads page
16 roles

Awais Farooq Roy work experience

A career timeline built from the work history available for this profile.

Training Coordinator, International Disaster Response

Current

Washington, District Of Columbia, United States

Dec 2023 - Present

Marketing Specialist

Washington, District Of Columbia, United States

- Managed email programs, target audiences, and smart campaigns for Chronicle Store products- Designed and maintained weekly and historical KPI reports for store sales and subscription campaigns- Maintained product placements in daily and weekly newsletters and supported A/B testing in paywall and registration-wall offers- Created and placed house ads in.

Dec 2022 - Nov 2023

Marketing Strategy Consultant

Washington, District Of Columbia, United States

- Mentoring the marketing team in areas of decision making, online marketing, platform management, branding, advertisement, and content creation- Supporting the marketing HR function by helping shortlist key candidates and designing a dynamic selection process to match candidate profiles- Supporting the Senior Leadership Team (including the CEO) in.

Mar 2021 - Feb 2023

Senior Marketing Manager

Lahore, Pakistan

- Led expansion plans for marketing to newer cities and universities every semester- Created semesterly strategies for online and in-person outreach across 4 major cities- Managed creative direction and content creation for marketing and curriculum needs- Led a team of 40+ members across university campuses and other outreach channels- Maintained.

Oct 2019 - Apr 2021

Curriculum Lead

- Managed the curriculum function to finalize and roll out a new and updated version of the fellowship curriculum consisting of 20 online courses (Teachable), 24 lesson plans, 24 Prezis, and 12 project works (Google Classroom)- Updated 20+ online courses on Teachable with new, localized content, better engagement opportunities, and more coherent flow.

Sep 2019 - Dec 2019

Program Manager

Lahore, Pakistan

- Delivered activity-based interactive 3-hour long sessions twice a week to diverse batches of students from major public (and some private) sector universities- Supervised program statistics, motivation, attendance, and personal and professional growth of the assigned Program Associate for the fellowship program - Established 1on1 personal relationships.

Dec 2018 - Sep 2019

Marketing Manager

Lahore, Pakistan

- Created organization’s new website using WordPress and Elementor (www.amalacademy.org)- Introduced new marketing campaign structure, including the new ambassadorship programs- Launched new merchandise for the organization (bags, USBs, diaries, notebooks, mugs)- Facilitated 2 fellowship batches as a program manager with 104 graduates and top-most stats

Oct 2018 - Sep 2019

Associate Design Manager

Lahore, Pakistan

- Created and marketed video and image ads for the fellowship outreach campaigns- Created engaging weekly content for social media (Facebook, YouTube, Twitter, LinkedIn)- Started database management and collection of semesterly signups for the fellowship program- Produced and published 8-episode podcast series “Building Pakistan with Benje Williams”

Oct 2017 - Oct 2018

Design Associate

Lahore, Pakistan

- Established organization's content creation and outreach efforts through digital content- Assisted 3 batches (30 fellows each) with their project works, attendance, and logistics- Co-facilitated activity-based training sessions for these fellows for 3 consecutive semesters

Sep 2016 - Sep 2017

Learning & Knowledge Management, International Services

Washington, District Of Columbia, United States

- Led the peer-to-peer learning platform ‘Uplift’ by designing new engagement formats including podcasts, challenges, simulations, experiential learning, and mentorship- Planned, recorded, edited, and launched the podcast series ‘Uplift Talks’ to cover stories of humanitarian response from members of the Red Cross team- Implemented a new welcome experience.

Nov 2020 - Nov 2022

Surge Learning Officer

Budapest, Hungary

- Supported the Learning Team’s external communication with key stakeholders including other national societies in Europe, Americas, and Asia- Designed and distributed communication materials for existing and upcoming training participants including graphics, videos, flow charts, emails, and other forms of announcements- Designed training of trainers.

Jan 2022 - Oct 2022

Fellow

Washington, District Of Columbia, United States

Atlas Corps is an international network of social sector leaders and organizations that promotes innovation, cooperation, and solutions to address the world’s 21st-century challenges. The mission is to address critical social issues by developing leaders, strengthening organizations, and promoting innovation through an overseas fellowship of skilled.

Nov 2020 - Sep 2022

Marketing Consultant

Kazakhstan

- Provided strategy, direction, vision, and other forms of consultancy for all marketing channels- Managed digital advertisement on Facebook and Instagram- Trained the team through workshops on mindset and skill based approach to digital marketing

Jul 2019 - Oct 2019

Participant

Lahore, Pakistan

- Collaborated with a network of 900 marketing professionals from around the world on 67 projects- Submitted prompts on 50 interactive videos and 200 Q&A sessions on a 24/7 discussion board- Dissected case studies on renown organizations and marketing success/failure stories

Jan 2018 - Apr 2018

Evaluation Intern

Lahore, Pakistan

- Evaluated finance department for inefficiencies in the work of 5 employees leading to hiring of 1 extra staff member- Analysed 4 major accounting software solutions for the company and recommended the use of Sage 50 (QuickBooks)

Jul 2013 - Jan 2014

Co-Owner

Aroma Cafe

Lahore, Pakistan

A small fast food cafe in Lahore. Managed design and marketing for the business.

Feb 2013 - Jun 2013
Team & coworkers

Colleagues at American Red Cross

Other employees you can reach at redcross.org. View company contacts for 25629 employees →

3 education records

Awais Farooq Roy education

Master Of Business Administration (M.B.A.), Hailey College Of Banking & Finance, 3.8/4.0

Marketing, Human Resource Management, Business Research, Entrepreneurship, Banking Regulations, Business Laws and Practices, Economics.

Associate’S Degree, Accounting And Finance

Institute Of Certified Public Accountants Of Pakistan (Icpap)
FAQ

Frequently asked questions about Awais Farooq Roy

Quick answers generated from the profile data available on this page.

What company does Awais Farooq Roy work for?

Awais Farooq Roy works for American Red Cross.

What is Awais Farooq Roy's role at American Red Cross?

Awais Farooq Roy is listed as Marketing | Learning | Knowledge Management at American Red Cross.

Where is Awais Farooq Roy based?

Awais Farooq Roy is based in Washington, District Of Columbia, United States while working with American Red Cross.

What companies has Awais Farooq Roy worked for?

Awais Farooq Roy has worked for American Red Cross, The Chronicle Of Higher Education, Amal Academy, International Federation Of Red Cross And Red Crescent Societies - Ifrc, and Atlas Corps.

Who are Awais Farooq Roy's colleagues at American Red Cross?

Awais Farooq Roy's colleagues at American Red Cross include Jesus Castro Hernandez, Mba, Susan Kelly, Parker Jason, Shaleta Turner, and Parveen Halim.

How can I contact Awais Farooq Roy?

You can use AeroLeads to view verified contact signals for Awais Farooq Roy at American Red Cross, including work email, phone, and LinkedIn data when available.

What schools did Awais Farooq Roy attend?

Awais Farooq Roy holds Master Of Business Administration (M.B.A.), Hailey College Of Banking & Finance, 3.8/4.0 from University Of The Punjab, Lahore.

What skills is Awais Farooq Roy known for?

Awais Farooq Roy is listed with skills including Microsoft Office, Management, Financial Analysis, Marketing Management, Marketing Strategy, Corporate Finance, Teamwork, and Financial Accounting.

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