Awais Farooq Roy Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

- Managed email programs, target audiences, and smart campaigns for Chronicle Store products- Designed and maintained weekly and historical KPI reports for store sales and subscription campaigns- Maintained product placements in daily and weekly newsletters and supported A/B testing in paywall and registration-wall offers- Created and placed house ads in bi-monthly print and digital issues of The Chronicle- Supported the team in setting up and updating benchmarks for improved KPI analytics

Washington, District Of Columbia, United States

- Mentoring the marketing team in areas of decision making, online marketing, platform management, branding, advertisement, and content creation- Supporting the marketing HR function by helping shortlist key candidates and designing a dynamic selection process to match candidate profiles- Supporting the Senior Leadership Team (including the CEO) in designing team engagement surveys and activities, communications and visuals for investors, and mapping out long term marketing vision

Lahore, Pakistan

- Led expansion plans for marketing to newer cities and universities every semester- Created semesterly strategies for online and in-person outreach across 4 major cities- Managed creative direction and content creation for marketing and curriculum needs- Led a team of 40+ members across university campuses and other outreach channels- Maintained organization’s presence across 20+ digital platforms and subscription services- Worked on capacity building of a team of 40 through workshops and training sessions

- Managed the curriculum function to finalize and roll out a new and updated version of the fellowship curriculum consisting of 20 online courses (Teachable), 24 lesson plans, 24 Prezis, and 12 project works (Google Classroom)- Updated 20+ online courses on Teachable with new, localized content, better engagement opportunities, and more coherent flow between different modules of the fellowship program- Updated and finalized weekly lesson plans (2 per week) for activity based in-person sessions- Rolled out updated project works on Google Classroom every week with a greater focus on art, self-expression, inclusion, and engagement- Designed 24 Prezis for in-session facilitation using creative visual cues and complementary themes

Lahore, Pakistan

- Delivered activity-based interactive 3-hour long sessions twice a week to diverse batches of students from major public (and some private) sector universities- Supervised program statistics, motivation, attendance, and personal and professional growth of the assigned Program Associate for the fellowship program - Established 1on1 personal relationships with fellows and helped them become the most honest and individual versions of themselves beyond the expectations of their families and society through 45-100 minutes long individual career counseling sessionsBatch 94- 54 graduates- Batch specific projects: eBook/Audiobook Club, Movie Club, Meditation Session, Facebook Live Session- Additions to Amal Team: 1 Program Associate, 1 Admin AssociateBatch 105- 50 graduates (highest in Lahore)- Batch specific projects: eBook/Audiobook Club, Movie Club, Meditation Session, Tokens of Transformation, Shout-outs, Best Performing Circles- Focus on intense emotional intelligence- Additions to Amal Team: 2 Program Associates

Lahore, Pakistan

- Created organization’s new website using WordPress and Elementor (www.amalacademy.org)- Introduced new marketing campaign structure, including the new ambassadorship programs- Launched new merchandise for the organization (bags, USBs, diaries, notebooks, mugs)- Facilitated 2 fellowship batches as a program manager with 104 graduates and top-most stats

Lahore, Pakistan

- Created and marketed video and image ads for the fellowship outreach campaigns- Created engaging weekly content for social media (Facebook, YouTube, Twitter, LinkedIn)- Started database management and collection of semesterly signups for the fellowship program- Produced and published 8-episode podcast series “Building Pakistan with Benje Williams”

Lahore, Pakistan

- Established organization's content creation and outreach efforts through digital content- Assisted 3 batches (30 fellows each) with their project works, attendance, and logistics- Co-facilitated activity-based training sessions for these fellows for 3 consecutive semesters

Washington, District Of Columbia, United States

- Led the peer-to-peer learning platform ‘Uplift’ by designing new engagement formats including podcasts, challenges, simulations, experiential learning, and mentorship- Planned, recorded, edited, and launched the podcast series ‘Uplift Talks’ to cover stories of humanitarian response from members of the Red Cross team- Implemented a new welcome experience package for new participants of IMPACT, the key training qualifying participants to be deployed internationally- Developed a SharePoint site and library structure using a team-specific metadata tagging system- Created communication products to support strategic decision making and team coordination- Supported, facilitated, and designed curriculum for internal trainings and learning initiatives- Led the People First (Wellness) Committee to deliver wellness centric workshops- Led the review of knowledge management practices and gaps for international operations- Liaised with relevant units (e.g. QDL, PSU, Operations, Admin, IT) to advance solutions and represent the knowledge management and learning needs of the international response team

Budapest, Hungary

- Supported the Learning Team’s external communication with key stakeholders including other national societies in Europe, Americas, and Asia- Designed and distributed communication materials for existing and upcoming training participants including graphics, videos, flow charts, emails, and other forms of announcements- Designed training of trainers (ToT), learning methodologies, evaluation mechanisms, graduation criteria, and facilitation support for two 5-week training cohorts (140+ participants)- Established knowledge and learning management solutions for training needs using Microsoft and Google suites and external tools- Supported the initial roll out of Surge Learning Website and maintenance needs

Washington, District Of Columbia, United States

Atlas Corps is an international network of social sector leaders and organizations that promotes innovation, cooperation, and solutions to address the world’s 21st-century challenges. The mission is to address critical social issues by developing leaders, strengthening organizations, and promoting innovation through an overseas fellowship of skilled nonprofit professionals. Atlas Corps engages leaders committed to the nonprofit sector in 12 to 18 month, professional fellowships at organizations to learn best practices, build organizational capacity, and return home to create a network of global changemakers. Atlas Corps receives approximately 10,000 applications each year, and the acceptance rate is <1%.

Kazakhstan

- Provided strategy, direction, vision, and other forms of consultancy for all marketing channels- Managed digital advertisement on Facebook and Instagram- Trained the team through workshops on mindset and skill based approach to digital marketing

Lahore, Pakistan

- Collaborated with a network of 900 marketing professionals from around the world on 67 projects- Submitted prompts on 50 interactive videos and 200 Q&A sessions on a 24/7 discussion board- Dissected case studies on renown organizations and marketing success/failure stories

Lahore, Pakistan

- Evaluated finance department for inefficiencies in the work of 5 employees leading to hiring of 1 extra staff member- Analysed 4 major accounting software solutions for the company and recommended the use of Sage 50 (QuickBooks)

Lahore, Pakistan

A small fast food cafe in Lahore. Managed design and marketing for the business.

Master Of Business Administration (M.B.A.), Hailey College Of Banking & Finance, 3.8/4.0

Marketing, Human Resource Management, Business Research, Entrepreneurship, Banking Regulations, Business Laws and Practices, Economics.

Associate Cost And Management Accountant (Cma Finalist), Accounting And Finance, Finalist

Accounting & Finance, Business Laws, Advanced Accounting, Strategic and Management Accounting, Risk Management and related finance.

Associate’S Degree, Accounting And Finance