Awanish Kumar, is the managing partner at 6Q; a marketing, brand, sales process and training consultancy which helps its clients arrive at a strategic thrust by finding honest answers to the six basic questions: What-Where-When-Who-Why-How and build customised and differentiated relationships with their customers through intelligent use of integrated sales automation, marketing communication and positioning.Some of the key sectors that Awanish works with are: IT, Travel and Leisure… Show more Awanish Kumar, is the managing partner at 6Q; a marketing, brand, sales process and training consultancy which helps its clients arrive at a strategic thrust by finding honest answers to the six basic questions: What-Where-When-Who-Why-How and build customised and differentiated relationships with their customers through intelligent use of integrated sales automation, marketing communication and positioning.Some of the key sectors that Awanish works with are: IT, Travel and Leisure, Management Training, Processed Industry, Hospitality, Real estate, FMCG, Medical Services and ITES. Show less

Awanish Kumar led the Marketing Strategy & Planning, Market Intelligence & Optimization, Marketing Operations and Digital Transformation Marketing functions at Cisco Systems India.Awanish was responsible for running the data driven marketing strategy and provide marketing impetus for Cisco's Digital Transformation Initiative in India & SAARC countries -across product categories and market segments. His charter was also to optimise Cisco's marketing funnel and ROI, enhance customer… Show more Awanish Kumar led the Marketing Strategy & Planning, Market Intelligence & Optimization, Marketing Operations and Digital Transformation Marketing functions at Cisco Systems India.Awanish was responsible for running the data driven marketing strategy and provide marketing impetus for Cisco's Digital Transformation Initiative in India & SAARC countries -across product categories and market segments. His charter was also to optimise Cisco's marketing funnel and ROI, enhance customer reach, new opportunity identification and ensuring campaign and strategy are aligned to uber business objectives. Awanish worked on providing marketing engagement, create conversations and awareness for Cisco's Digital Transformation initiatives. He worked closely with Cisco leadership team to plan and drive innovative thought leadership initiatives. Awanish brings to the table, a rare ability to connect brands with customers across various interfaces, and a well-honed ‘go-to-market’ instinct that helps brands conquer new territories. Show less

As the Commercial Marketing Lead at Cisco Systems India for select strategic partners of Mid-Market, Awanish Kumar was responsible for strategic integrated revenue marketing planning and execution for Cisco's partners and commercial businesses across India and SAARC countries. His primary role included customer engagement, customer preference & advocacy, revenue planning, program enablement & execution and funnel management.He was also responsible for building brand relevance, delivering… Show more As the Commercial Marketing Lead at Cisco Systems India for select strategic partners of Mid-Market, Awanish Kumar was responsible for strategic integrated revenue marketing planning and execution for Cisco's partners and commercial businesses across India and SAARC countries. His primary role included customer engagement, customer preference & advocacy, revenue planning, program enablement & execution and funnel management.He was also responsible for building brand relevance, delivering increased sales and profitability, increase Cisco’s allure to commercial customers and partners via industry-leading marketing innovations, enhance program scalability & metrics visibility, shepherding partners through Cisco complexity, contribute in revenue generating growth of partners by enabling them to execute marketing activities, align with field sales for consistent GTM strategy, increase traffic/interest to partner products & services, successfully develop a partner’s Cisco brand image, develop new ways of targeting and positioning to differentiate and maintain a competitive edge for partners and enhance partner’s presence in the marketplace. As the Partner & Commercial Marketing Manager Awanish was instrumental in bringing in a sharp focus on revenue marketing and funnel management with a record business funnel development of over $250 Million in FY2018 alone. Awanish was also credited for planning and executing multiple stellar partner and commercial engagements, including Cisco India & SAARC Partner Confluence 2018 at Vietnam; the flagship partner meet to engage, energize and educate the key partners who are critical to Cisco's commercial business and contribute over $850M to Cisco revenue annually. Show less

As the Partner Marketing Manager at Cisco Systems India, Awanish is responsible for strategic integrated revenue marketing planning and execution for Cisco's Partner Plus commercial partners across India and SAARC countries. His primary role is revenue planning, enablement, execution and funnel management.At Cisco, Awanish is responsible for:1. Strategic Marketing2. Executive Marketing Relationships3. Increase Cisco’s and Partner’s Global Footprint4. Cross-sell and… Show more As the Partner Marketing Manager at Cisco Systems India, Awanish is responsible for strategic integrated revenue marketing planning and execution for Cisco's Partner Plus commercial partners across India and SAARC countries. His primary role is revenue planning, enablement, execution and funnel management.At Cisco, Awanish is responsible for:1. Strategic Marketing2. Executive Marketing Relationships3. Increase Cisco’s and Partner’s Global Footprint4. Cross-sell and Up-sell5. Target Marketing Programs for Enterprise Accounts across Industry Verticals6. Marketing Strategies and Implementation for Partner Sell-to, Sell-with, Sell Through7. Develop closed-loop post-analysis and competitive intelligence for assigned partner programs and recommend indicated actions8. Partner Marketing Program Development and Execution9. Develop and deliver Sales education program for Cisco, Channel and Partner sales forces10. Identify and align cross-organizational and/or cross-region marketing plan to drive consistent message and execution11. Partner Training and Sales Support12. Orchestrate the creation and development of marketing collateral to generate robust marketing demand13. Collaborate with partner sales and global account teams to generate market demand14. Organize partner-focused events15. Direct Marketing Communications/other teams in the execution of quarterly plans16. Recommend and develop program metrics/goals/ benchmarks 17. Drive and evaluate marketing programs that generate revenue and sharehttp://www.crn.in/crn/news/299111/cisco-indias-marketing-initiatives-ramp-lead-generation Show less

Awanish Kumar, was the managing partner at Contraband; a marketing, brand and sales process consultancy partnership which helps its clients arrive at a contrarian, differentiated and relevent customer engagement in a cluttered market where the engagement and ownership of the customers / clients became paramount for the business. Awanish specialised and led the entire go-to-market strategy and process department, where the actual 'rubber met the road' and the strategies were brought to life… Show more Awanish Kumar, was the managing partner at Contraband; a marketing, brand and sales process consultancy partnership which helps its clients arrive at a contrarian, differentiated and relevent customer engagement in a cluttered market where the engagement and ownership of the customers / clients became paramount for the business. Awanish specialised and led the entire go-to-market strategy and process department, where the actual 'rubber met the road' and the strategies were brought to life by connecting the ideas to the customers; thereby creating a permanent relationship between the brand and its customers.Some of the key sectors that Awanish worked with are: Hospitality, Automobiles, Travel and Leisure, Real estate, FMCG, Medical Services and ITES. Show less

Vice President & Head -TEQUILA\INDIATEQUILA\INDIA was launched in India in 2006 by Awanish Kumar. It is the fastest growing integrated marketing communication stream of CRM, direct marketing, activation and digital services wing of TBWA\WORLDWIDE, a part of Omnicom Group Inc. TEQUILA\India has pan India presence through its offices in Bangalore, Mumbai, Delhi Chennai and Cochin.TEQUILA\ was launched in Paris in 1986 by Jean-Marie Dru, President & CEO, TBWA\ Worldwide, and has since… Show more Vice President & Head -TEQUILA\INDIATEQUILA\INDIA was launched in India in 2006 by Awanish Kumar. It is the fastest growing integrated marketing communication stream of CRM, direct marketing, activation and digital services wing of TBWA\WORLDWIDE, a part of Omnicom Group Inc. TEQUILA\India has pan India presence through its offices in Bangalore, Mumbai, Delhi Chennai and Cochin.TEQUILA\ was launched in Paris in 1986 by Jean-Marie Dru, President & CEO, TBWA\ Worldwide, and has since become one of the world's fastest growing marketing services networks. TEQUILA\ DNAFrom the start, TEQUILA\ has always believed that brands are constrained by convention. Most companies follow a clear set of goals, which are pursued in conventional ways. So when TEQUILA\ was founded, together with TBWA\ it began to develop a unique methodology called disruption to provide clients with ideas and actions that break the mould and deliver a unique and sustainable advantage. Show less