Senior Web Analyst
Current• Guide the progress of web and IT projects by communicating interdepartmentally.• Manage affiliate portfolios, relationships and revenue strategies for company domains.• Generate performance and P&L internet reports for executives routinely.• Manage 100+ website GA4/GTM accounts.• Analyze business assets and guide company on UI/UX internet opportunities.• Configure executive dashboards and external analytics views for partners.• Implement SEO and blog strategies for multiple high authority websites.• Perform internet audits for recommended pipeline improvements.• Maintain UTM standardization for multi-channel implementation.• Support advertising specialists with digital ad strategies.