Beth Hicks Email & Phone Number

United States

Lexington, Kentucky, United States

Nationwide

Nationwide

Kentucky

Directed and coordinated marketing activities and policies to promote products and services. Initiated market research studies and analyzed findings. Analyzed third-party data and investigated new growth opportunities. Consulted with advertising agencies to arrange promotional campaigns in all types of media. Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages. Raised brand awareness through consistent marketing efforts and product campaign launches. Collaborated with developers, advertisers and production managers to market products and services. Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.

Nationwide

Lexington & Louisville, Kentucky Area

Thorough knowledge of wine and spirits industry. Hired for ongoing liquor promotions. Given the position as lead BA during multiple events. On-site and off-site locations; Bars, liquor stores and special bar crawls. Independently executed liquor tastings at specified locations such as liquor stores and grocery stores. This includes setting up for the event on-site, having all supplies ready, purchasing the product from the shelf, set up a display with product, give out samples to 21+, promote sale of the specified product and make sure to create brand awareness. At the end of the shift, complete recaps, inventory count and managed POS effectively. Bar promotions included working with 2+ people at all times. Duties include giving out POS, promoting the sale and brand acknowledgement of specified product, as well as distributing free drink tickets to the specified age group. At conclusion of shift, complete recaps, inventory count and manage POS effectively. Traveling was involved in these events from location to location in a small time frame.

Frankfort, Ky

Managed caseload, interviewed claimants and third party contacts to obtain additional information.Read and analyze medical and non-medical evidence to render determination of eligibility for disability in accordance with Social Security Administration law, court orders, rulings and regulations.Compare objective medical findings of different medical sources and use judgment to determine the existence, nature and severity of the physical and mental impairment(s). Use medically reasonable judgment to prepare residual functional capacity statements for physical and mental impairments.Prepare summary of all medical and non-medical evidence citing specific clinical and laboratory findings,claimant statements and third party information. Use of technical judgment to determine if claimant can return to past relevant work or if he/she can perform other work that exists in the national economy using the Dictionary of Occupational Terms (DOT). Issue personalized determination notices to claimants and representative, if applicable

Churchill Downs Louisville, Ky

Brand ambassador and area manager for MaCallan Scotch for the past four years for Oaks and Derby events. Duties include staffing brand ambassadors for promotion, setting up demo table, encouraging scotch samples, and educating consumers about the brand. Set up in a high traffic area and interact with upper and middle class consumers that attend Churchill Downs for the races. Demonstrations set up in the Jockey Club Suites, Turf Club and Millionaires Row.

Lexington, Kentucky Area

Duties include organizing and staffing ring girls for the events, organizing on and off premise marketing/promotions, setting up photo shoots for the ring girls, coordinating marketing material and location, gathering sponsorship's, selling tickets/VIP tables, marketing through social media, and interacting with public to promote for the upcoming events.

Brand Ambassador for Jäger. Bar crawls and events.

Bachelor'S Degree, Agricultural Economics

Bachelor Of Applied Science (B.A.Sc.), Agricultural Economics