Axelle C. Email & Phone Number

Germany

• Sole designer on the team, responsible for creating delightful user experiences with a mobile-first approach• Conducted user research in B2B landscape and solved complex communication issues in the workforce• Built a design system from scratch and hosted knowledge sharing sessions• Designed marketing collateral and ensured alignment with the Product and Marketing teams• Handed off designs to developers and collaborated with cross-functional teams, including QA, Marketing, CX, CTO, and CEO

Munich, Bavaria, Germany

• User testing, user interviews, and journey mapping• Constant reiteration and creation of wireframes• Meeting with clients to understand their needs• Coaching and sharing tips with other designers• Communicate and generate solutions to solve CSS errors with Front-End Engineer

• Rebranded B2B Marketplace for launch in America market that has achieved overwhelming signup response upon launch• Designed Facebook ads for B2B Marketplace launch that attained exceedingly high signups within the first 12 hours• Supported with email campaign design for soft launch that has achieved overall 51% open rate in a 2 weeks of launch, attained 1.1% of order placed• Designed templates as a branding expectation for other designers to follow• Resolve a challenge of using a singular account to showcase 2 different country concurrently by redesigning social media style• Designed the onboarding booklet for customer's first touch with the brand• Improve the efficiency of design processes in terms of speed and branding by creating multiple templates for future designers• Implement new elements for Brand refresh movement• Set design system for social media branding• Maintain and support Customer Success team with webinars from marketing to post-productions• Successful brand migrations within 3 weeks of acquisition

• A/B test usability and landing pages for an optimized UX to improve marketing pages and webinar result• A/B test on UIUX to decreased the newsletter unsubscribe rate by 23% and increased the click-through rate by 0.8 percentage points• Liase with key stakeholders to create playbook for Revenue team, succeeded in reducing time spent on dispute handling, on/off boarding etc• Transform raw data trends into visually appealing infographics and charts• Conceptualized and executed the design for a series of eCommerce webinars to increase the signup rates by focusing on imagery and clarity of presentation of information. Achieved over 100 signups per webinar in APAC and North America.• Collaborated with other designers on implementing the new brand design language for the suit of TradeGecko’s marketing materials• Designed collaterals — eBooks, whitepaper, webinar decks, emails, and infographics with a focus on engaging visual storytelling and conversion Outside of core role:• wrote a mini series of emails for a campaign that reaches 300 users• Copywriter and Planner for company's social media since Jan 2020

Leading publishing and localization company for Japanese mobile games.• Created high-performing static and animated campaign banners with a focus on storytelling to boost user acquisition, despite the limitations of assets and medium as a storytelling platform.• Collaborated with the Japanese HQ to ensure consistent campaign messaging for Taiwan, Southeast Asia, and the United States.• Localized ad campaigns for regional markets in Southeast Asia.

Game publishing company for game developers.• Produced trailers for a portfolio of games with a focus on narrative and engaging video storytelling to increase viewership. • Defined branding and narrative direction for video content and graphic assets used in game launches across Southeast Asia.• Achieved 300k viewership within a week to increase awareness about the upcoming patch for a portfolio game.• Localized video narratives to align with cultural sensibilities of consumers in Southeast Asia.Outside of the core role, worked with a frontend software engineer to create delightful user interactions for web-based games.

Subsidiary of Singapore Post, full-service eCommerce enabler that provides end-to-end managed solution for leading brands.• Designed visual content for high-converting email campaigns and landing pages for brands like Adidas, Under Armour, Levis, Uniqlo, Vpost, and Omigo.• Created ad banners to increase clickthrough while maintaining an aesthetically pleasing and non-intrusive design.