🎯 Strategic SEO & Content DevelopmentSEO Strategy Optimization: Developed and optimized SEO strategies to increase website visibility, organic traffic, and lead generation across multiple domains.Content Strategy & Creation: Created comprehensive briefs and high-quality articles tailored to target keywords and audience needs, aligning with SEO objectives and ensuring effective topical cluster building.Backlink Acquisition: Executed backlink strategies to enhance website authority and improve rankings.🔍 Technical SEO & Performance TrackingIn-Depth Audits & Monitoring: Conducted regular technical and semantic audits, leveraging tools like Screaming Frog, Oncrawl, Ahrefs, and SEMrush to identify optimization opportunities and ensure site health.SEO Data Analysis: Utilized GA4, Google Search Console, and other analytics tools for in-depth performance tracking, reporting, and strategic recommendations.Website Sanity Checks & Non-Regression Testing: Strengthened SEO non-regression testing processes and conducted routine website sanity checks.🤝 Team Collaboration & ReportingCross-Department Coordination: Collaborated with content, web development, and marketing teams to ensure cohesive SEO efforts and drive aligned results.SEO Project Leadership: Spearheaded new SEO-oriented projects, contributed to the SEO backlog, and coordinated SEO developments with product partners.Reporting & Strategic Insights: Provided regular reporting on SEO performance, presenting data-driven insights and strategic recommendations to stakeholders.🛠️ Additional Skills & ToolsToolbox: Analytics & Search Console, Tag Manager, OptimizeKW Research & Market Analysis: Ahrefs, SEMrushOn-page Performance: GTmetrix, LighthouseComplementary Skills: SEA campaign optimization for Google Ads, Facebook Ads, and LinkedIn Ads.📚 Certifications & TrainingOncrawl Rocket Program CertifiedAtelier Cocon Sémantique (Topic Cluster with L. Bourrelly)

On & Off-Page SEO Optimization for SMEs and Craftsmen websitesKeyword Research and Semantic OptimizationContent CopywritingLocal SEA advertising : Google Ads & Facebook Ads

On & Off-Page SEO Optimization for SMEs and Craftsmen websites :Keyword Research and Semantic OptimizationContent CopywritingInlinksNetlinking CampaignsCrawl and Analysis of Websites for data extraction and audit via Screaming FrogSearch Console Setup and MonitoringRich SnippetsKeyword Tracking via SERProbotTraffic MonitoringGoogle Analytics Setup + KPIs- Analysis and ReportAdwords for Local Campaigns

Content CopyrightingManagement of client wallet and reportingTelephone canvassing / Cold calling in EU marketsERP client updatesE-mailing CampaignsCustomer Survey / Feedback

Webmarketing and SEO audits - Content Copywriting - Google Analytics performance report analysis. Adwords and Social Ads campains, E-mailing campains.

Activites were, but not limited to : Webmarketing : E-mailing via Mailchimp, Analytics status report, Adwords campaignsContent CreationCommunity ManagementCustomer service (Phone & Web) Advertising

InternshipObjectives : Understanding how Import-Export agents deal with their customers, as well as assisting one employee of each department in his daily activities.4 main departments : ImportExportCommercial relationshipCustoms management

Tasks :Writing SEO-optimized content copywritingGetting Raw video footage of London to use as content in our articles