 Annual budget planning for brand management and executing the same month on month as per planning Devising pan India brand architecture and marketing strategy for cement and modern building materials product portfolio Developing & designing new packaging for cement brands  Managing creative agency & Media buying agency Super premium product brand & communication strategy for East markets and North markets BTL & ATL plan and execution for new business  Market based advertising strategy to push primary and secondary sales

 Chalk out new revenue generating channels and sectors in order to broaden reach and meet revenue targets Identify programming laggards and strategize alongwith RJ’s and programming heads in order to realign/modify content based on competition and client feedback Develop client based activation plans across segments for revenue generation and increase visibility of the station  Design and implement 360 degree media strategies majorly through tie ups for higher visibility amongst listeners, clients and agencies

 Revenue generation through integrated media selling (Print, Radio, TV, Magazine, Events and Activations Successfully launched two major brands in East t2 (English daily sub brand alongwith The Telegraph) and Ebela (first ever Bengali standalone tabloid)  Conceptualize and execute major revenue driven signature events for New Year, Christmas, She Award (award show recognizing women achievers in East), London Ananda Utsav Design and execute leadership campaigns alongwith agency for clients Develop sector based events and activations plan to support revenue and drive visibility. Some of the sector driven established events are Finance Mela, Auto Fair, Bengal Shopping Festival (Retail segment), Eduquest (Education Fair), Jewelry Fair Undertaken a special project to develop newspaper reading habit from a very early age in order to increase the readership of Bengali language as a whole in partnership with Government schools Developed and promoted a new tabloid for school children in collaboration with editorial team

 Creating a marketing roadmap for the company for its product and channel Introduce and appoint a marketing agency in the company in order to formulate plans and develop communication strategy for existing and upcoming product launches Support sales team to establish & strengthen large network of distributors, sub-distributors and dealers of Poultry feeds. Identify market potential and plan to launch packaged processed meat ready to cook products for large format stores keeping in mind of the future buying trends Provide marketing support to channel partners through various communication collaterals, sales schemes etc Market Research and competition analysis on pricing, market share, brand perception to break through new markets, plan retail launch