Ayan Rakshit Email & Phone Number

Kolkata, West Bengal, India

➢ Conduct comprehensive keyword research to identify high-value, relevant keywords for targeted optimization.➢ Optimize website content, including meta tags, headings, and on-page elements, to improve search engine visibility and user experience.➢ Perform technical SEO audits to identify and resolve issues that may hinder search engine crawling and indexing.➢ Develop and execute link-building strategies to increase the website's authority and domain relevance.➢ Monitor website… Show more ➢ Conduct comprehensive keyword research to identify high-value, relevant keywords for targeted optimization.➢ Optimize website content, including meta tags, headings, and on-page elements, to improve search engine visibility and user experience.➢ Perform technical SEO audits to identify and resolve issues that may hinder search engine crawling and indexing.➢ Develop and execute link-building strategies to increase the website's authority and domain relevance.➢ Monitor website performance using SEO analytics tools, such as Google Analytics and Google Search Console, and provide regular reports on key metrics and insights.➢ Proficient in utilizing various SEO analytics tools, such as Google Analytics, Google Search Console, and SEMrush, Ahrefs, SimilaeWeb, to monitor website performance, track key metrics, and provide insightful reports to clients.➢ Oversee paid advertising campaigns, such as Google Ads, social media ads, and display ads, to drivetargeted traffic and generate leads.➢ Develop & manage proper website & content strategy for Structured Data Implementation, GoogleSnippet & Google News.➢ Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and make data-driven decisions for optimization.➢ Develop and manage digital marketing budgets, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.➢ Conduct regular website audits to identify and fix technical SEO issues, such as broken links, duplicatecontent, and page load speed optimization.➢ Stay updated with search engine algorithm changes, industry trends, and emerging SEO techniques, and implement necessary adjustments to strategies. Show less

Kolkata, West Bengal, India

⮚ Managed on-site and off-site SEO for all company clients thus advancing front page organic and improve SERP ranking within a few weeks per keyword.⮚ Researched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative SEO tools.⮚ Handled client relations with assigned clients providing feedback, reports and updates monthly.⮚ Created Lead generation via Facebook paid marketing, monitoring… Show more ⮚ Managed on-site and off-site SEO for all company clients thus advancing front page organic and improve SERP ranking within a few weeks per keyword.⮚ Researched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative SEO tools.⮚ Handled client relations with assigned clients providing feedback, reports and updates monthly.⮚ Created Lead generation via Facebook paid marketing, monitoring and modifying ads regularly, generate reports.⮚ Managed Customer connections, responding to 100% of serious inquiries and comments within a day⮚ Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis,domain authority, current rankings, and other factors that contribute to developing a successful SEOcampaign.⮚ Created SEO proposals based on strategic research, offering several options in a clear, concise way that met client needs.⮚ Evaluated websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength the site.⮚ Troubleshot errors via Webmaster Tools and produced audits that summarized website situation as itpertains to SEO.⮚ Implemented website migrations, 301 redirects, sitemaps, robots.txt file, and fixed 404 errors.⮚ Managed, maintained and developed social media sites for businesses in order to enhance their overallonline reputation and clientele interaction. Show less

West Bengal, India

⮚ Perform full keyword research and develop related strategies.⮚ Determine KPIs for each recommendation, forecast impact, and create case studies.⮚ SEO performance reporting and dashboards.⮚ Researching the best keywords using various tools, with less competition and high search volume for high ranking of websites.⮚ Perform on and off page technical SEO audits and present recommendations to site owners.⮚ Perform full SEO site audits and analysis (technical, analytics… Show more ⮚ Perform full keyword research and develop related strategies.⮚ Determine KPIs for each recommendation, forecast impact, and create case studies.⮚ SEO performance reporting and dashboards.⮚ Researching the best keywords using various tools, with less competition and high search volume for high ranking of websites.⮚ Perform on and off page technical SEO audits and present recommendations to site owners.⮚ Perform full SEO site audits and analysis (technical, analytics, content, social, etc.)⮚ Provide reporting and success bites to the Clients each and every day/week/month. Plus, help the Clients compile the larger SEO report that goes to pretty much everyone in Digital.⮚ Drive continued improvement of SEO practices, ranking strategies, and on page performance.⮚ Regular basis on-page optimization, off-page link building and Social Media post. Show less

Durgapur Area, India

Durgapur Area, India

 Experienced as a Sr. SEO Executive to manage tactical execution of organic search strategies that include performing regular site audits, comprehensive and complex keyword research, analysis and Collaborate with the product and tech teams to drive initiatives for best user experience, site architecture and content, impacting rankings of category keywords in organic search results. Responsible for Initial Review & Analysis of the site; On page Optimization; Local Search Website… Show more  Experienced as a Sr. SEO Executive to manage tactical execution of organic search strategies that include performing regular site audits, comprehensive and complex keyword research, analysis and Collaborate with the product and tech teams to drive initiatives for best user experience, site architecture and content, impacting rankings of category keywords in organic search results. Responsible for Initial Review & Analysis of the site; On page Optimization; Local Search Website Optimization with complete Internet Marketing plan & strategy to increase the visibility of the brand, traffic & leads.  Able to manage the team & multiple projects. On-page And off-page SEO experience for increasing the web traffic. Advanced Link building skills required Ability to track and monitor results for web-traffic. Effective in troubleshooting, SEO and ranking related issues. On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. etc. Creating high quality Backlinks using ethical SEO techniques. Content Analysis - Reviewing the content, special focus on checking for keyword density. Perform keyword research to optimize existing content and uncover new opportunities. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages to execute strategies for content development in coordination with SEO goals.  Perform keyword research and analysis from Google Adwords tool and other commonly used tools. Show less

Park Street, Kolkata

 Experienced as a SEO Professional with developing SEO campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods, social media optimization and link building. I have a passion for optimizing websites to achieve business goals and a talent for improving organic SE rankings with my creative approach and thorough research and analysis. Develop SEO strategies, and implement and monitor campaigns Perform site analysis, keyword research and mapping, and assess… Show more  Experienced as a SEO Professional with developing SEO campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods, social media optimization and link building. I have a passion for optimizing websites to achieve business goals and a talent for improving organic SE rankings with my creative approach and thorough research and analysis. Develop SEO strategies, and implement and monitor campaigns Perform site analysis, keyword research and mapping, and assess link building opportunities Perform competitor SEO research Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness Prepare analytics and ranking reports and present to clients and management Maintain maximum effectiveness while adhering to strict deadlines and budgets Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors Knowledgeable on every Google algorithm update Develops custom metrics to measure website performance Able to establish good working relationships with reliable online content providers Responsible for maintaining SEO guidelines and integrity on each customer website. Show less

Salt Lake, Sec-5

 Experienced as a SEO Executive with total SEO campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods, social media optimization and link building. Optimizing the websites to increase the traffic. Analysis of client’s web site, competitor analysis and top keywords analysis. Keyword Researching.  On- Page and Off- Page Optimization.  Content optimization: - Search engine friendly content development. Image and Video Optimization.… Show more  Experienced as a SEO Executive with total SEO campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods, social media optimization and link building. Optimizing the websites to increase the traffic. Analysis of client’s web site, competitor analysis and top keywords analysis. Keyword Researching.  On- Page and Off- Page Optimization.  Content optimization: - Search engine friendly content development. Image and Video Optimization. PDF and MS word file Optimization. Dynamic optimization of web pages. Link Building: - Classified & Business Listings Configuring Google Webmaster Tool.  Monitoring the Website Traffic with Google Analytics and Adwords Tools.  Social Book Marking, Article Submission, Blogs Posting etc. Social Media Optimization Controlling Robots using robot.txt file, Meta tag and related attribute. Creating Sitemap.xml for website. Show less

Bachelor Of Technology (B.Tech.), Computer Science And Engineering, A

Activities and Societies: Outside academics, I was regularly involved in computer games, mostly racing games, which enhanced my strategic.

Higher Secondary, Science, A

Activities and Societies: During this time, I was regularly involved in sports like cricket, football, kho-kho, and cycling, which.

Secondary, General Studies, A

Activities and Societies: During this time, I actively participated in sports like cricket, football, kho-kho, and cycling. I also engaged.