Ayat Sajedi Email & Phone Number

Rotselaar, Be

Brussels Metropolitan Area

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗠𝗶𝗱𝗱𝗹𝗲𝘄𝗮𝗿𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:Initiated and guided the development of a middleware solution to support the seamless adoption of the Adobe Experience Platform. This initiative was critical for enabling 1:1 personalization and efficient execution of mass campaigns via CRM and bank emails, significantly enriching Belfius’s marketing approach.𝗧𝗮𝗴𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗱𝗼𝗯𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻:Collaboratively led the transition from Adobe Analytics to the Adobe Experience Platform, working closely with the tagging team. This process involved transforming custom tagging scripts to levarage the platform’s new event-based data collection capabilities. Our combined efforts were fundamental in aligning the analytics transformation with the latest SDKs, facilitating ongoing, insightful data analysis that informed our refined marketing strategies.𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗢𝗳𝗳𝗲𝗿𝘀 𝗶𝗻 𝗔𝗱𝗼𝗯𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺:Played a key role in the meticulous testing of offers within the Adobe Experience Platform, ensuring the effective presentation of promotional banners across mobile applications. My involvement was crucial in addressing and resolving emergent challenges, thus maintaining the integrity and effectiveness of our marketing campaigns.𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗥𝗲𝘃𝗶𝗲𝘄 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁:Conducted a thorough review of the integration process for the new engagement platform, focusing on identifying and addressing potential data integrity and privacy vulnerabilities. This proactive stance on data security and compliance was instrumental in ensuring that our technological advancements also upheld the highest standards of customer data protection.

Leuven, Flemish Region, Belgium

𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗗𝗮𝘁𝗮 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗔𝗱𝗼𝗯𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻Design of a unified table in Adobe Campaign that receives data from multiple sources, so that no modifications in running marketing campaigns are required when the source of a specific attribute changes.𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗮𝘀𝘀𝗲𝘀𝗺𝗲𝗻𝘁 𝗶𝗻 𝗔𝗱𝗼𝗯𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻Assessment of potential security threats in the Adobe Campaign setup, that might result in unwanted lead generation and delivery, and design solutions to mitigate them.𝗖𝘂𝘀𝘁𝗼𝗺 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴Assisting with the implementation of a custom framework to allow proper A/B-testing within a customer journey setup.𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗟𝗲𝗮𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻Analysis of how to implement / Creation of a solid and high performant bridge between KBC’s leads framework and their digital assistant Kate.

Guided the CRM team in adopting Agile and Kanban methodologies, focusing on improving project delivery times and elevating customer service standards. Our efforts led to the introduction of dynamic marketing communication solutions that markedly enhanced the quality of customer interactions.

Brussels, Brussels Region, Belgium

Was responsible for orchestrating the integration and upgrade of Adobe Campaign, enhancing the platform’s marketing capabilities and overall performance. A key achievement was developing a centralized marketing data hub, enabling the leveraging of diverse customer data sources to inform and tailor marketing initiatives more personally.

Brussels Area, Belgium

Took charge of overseeing the maintenance and change management processes for Kruidvat’s Adobe Campaign tool. My leadership ensured the uninterrupted delivery of personalized offers, significantly improving the reach and impact of customer outreach efforts.

In my role at KBC, I was entrusted with overseeing the Adobe Campaign platform, focusing on its optimization and alignment with the bank's strategic marketing objectives. My contributions spanned from technical enhancements to process innovation, all aimed at elevating the marketing operations' efficiency and effectiveness.𝗘𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗘𝗧𝗟 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀Oversaw the upgrade of Adobe Campaign from version 6 to version 7. This critical project aimed at boosting the platform's capabilities, supporting more advanced and efficient marketing strategies.𝗨𝗽𝗴𝗿𝗮𝗱𝗶𝗻𝗴 𝗔𝗱𝗼𝗯𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻Assigned to lead the implementation of a customer journey step in Adobe Campaign, enhancing the toolset available to Journey Managers. Adopted the SAFe methodology to ensure a structured and effective approach to customer engagement.𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗦𝘁𝗲𝗽𝘀I played a key role in adding a Customer Journey step in Adobe Campaign, enabling Journey Managers to more effectively engage with customers. This was achieved by adopting the SAFe methodology, reflecting our commitment to agile practices and customer-centric marketing.𝗔𝗘𝗠 𝗮𝗻𝗱 𝗔𝗱𝗼𝗯𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘆𝗻𝗰𝗵𝗿𝗼𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻Developed a custom solution for synchronizing template creation between Adobe Experience Manager (AEM) and Adobe Campaign. This initiative streamlined content management, enhancing the coherence and impact of marketing communications.𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗟𝗶𝘁𝗺𝘂𝘀Designed a new process for creating email templates using Litmus, prioritizing strategic process definition over direct tool integration. This approach refined the bank’s email marketing efforts.𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗞𝗮𝗻𝗯𝗮𝗻 𝗳𝗼𝗿 𝗖𝗵𝗮𝗻𝗴𝗲 𝗮𝗻𝗱 𝗜𝗻𝗰𝗶𝗱𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁Introduced and implemented Kanban methodology to refine change and incident management processes.

Leuven, Belgium

Tasked with leading the integration of Adobe Campaign Classic v7, I aimed to enhance Argenta's marketing operations by establishing seamless connections with key digital platforms including AEM, Adobe Analytics, Adobe Target, and the Argenta app. This effort was directed towards improving our approach to customer targeting and engagement, ensuring that Argenta's marketing communications were both effective and resonant.

Brussels Area, Belgium

As a software engineer I make structural contributions to the development ofbusiness projects in the broadest sense of the word. Based on project requirements,I build stable and high quality solutions that meet customer expectations:• Ensuring quality of code, maintainability and extensibility, robustness andscalability• Working with developers, analysts and project managers to support testingand UAT phases of integrations projects.• Work collaboratively with all levels of management and provide ongoingstatus reports to cross functional business partners• Driving forward Agile development and QA processes, including automatedunit and integrations testing• Document approaches and mechanisms clearly and comprehensivelyFramework en tools:Angular5+, Firebase, Heroku, NodeJs, Java 8, Maven, Subversion, Eclipse, Javascript, AJAX, Servlets, Java Enterprise Edition (JSF, EJB3, JPA), jUnit & Application Servers, JBoss, Tomcat, Mysql, Oracle, XML, XSD, Spring 4 (Spring MVC, Spring Web Flow, Spring Security, Spring 3 Validation, Spring Test Module, Spring EL, Spring JMS Integration, Spring Web Services and REST Support, etc.), JavaEE webservices (JAX-WS voor SOAP en JAX-RS voor RESTful), SQL tuning, Scrum, Atlassian stack, Unit/Integration Testing & QA methodologie.

Leuven - Belgium

Monday Coffee ☕️ is a forward-thinking digital agency dedicated to crafting innovative and captivating digital experiences. Our mission is to conceptualize and deliver digital solutions that not only inspire and excite but also drive tangible success for our clients.We specialize in crafting digital marketing campaigns 📈 that deeply resonate with users, ensuring meaningful engagement and impactful results. Additionally, we design and develop elegant digital experiences 🎨 that seamlessly align with user preferences and business goals.Central to our approach are our comprehensive digital business solutions 🛠️, empowering our clients with access to cutting-edge hosting platforms, emerging technologies 🚀, and extensive technical and business support resources.🔧 Skills: Wordpress, Hubspot, Magento, Marketing Automation, E-mail Marketing, Google Tag Manager

Belgium

Antwerp Area, Belgium

Bachelor'S Degree, Computer Science

Bachelor'S Degree, New Multimedia & Communication Management

Web Applications, Software engineering, Networking, Mobile Development