Aya Sabry Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, Netherlands

- Proposing new content pieces based on the company’s KPIs and strategic goals. - Conducting content gap analyses. - Analyzing consumer needs and media habits.- Developing clear and engaging content that aligns with the company’s tone of voice.- Creating marketing assets for owned and paid media as well as global and local campaigns. This includes SEO.

Copyedited over 60 B2B and B2C publications, including business reports, white papers, public policy reports, and academic books.Clients include:- Brill- The Egyptian Ministry of Foreign Affairs- The American University in Cairo Press- RAWI: Egypt's Heritage Review Magazine

Amsterdam, North Holland, Netherlands

- Developed digital marketing strategies for projects with user-generated content (UGC).- Conducted benchmarking and best practice analysis on digital audience engagement in museums.

Journal: Middle East Journal of Culture and CommunicationTheme: new media Edited the special issue of the Middle East Journal of Culture and Communication on new media and cultural production to ensure:- linguistic accuracy- the alignment of the tone and content with the institution’s style and target audience

- Copyedited 6 business reports and toolkits.Topics: artificial intelligence in education, new technologies in biomedicine, cybersecurity, and machine learning- Undertook additional research to fill in gaps in the content and optimize the copy.

Amsterdam, North Holland, Netherlands

Project: De Gouden Koets (The Golden Coach)- Evaluated the museum’s audience engagement strategies to determine the project’s effectiveness in marketing, communications, and social impact.- Conducted benchmarking and best practice analysis.- Recommended customer-centric strategies for digital audience engagement and digital marketing.

Cairo, Egypt

Department of Sociology, Egyptology, and AnthropologyCourse: Introduction to Arab Societies- Designed course materials and lesson plans.- Used a variety of instructional methodologies and media (including podcasts, comics, and audiovisual content) to keep the course fresh and engaging.- Mentored over 20 students and a teaching assistant.

Cairo Governorate, Egypt

• Managed the company’s research, marketing, and publications. - Managed the company's bilingual weekly B2B publication on the laws and regulations affecting businesses and investment in Egypt. This included: (1) news.
• Over 100 issues
• Over 300 articles in English
• Over 300 articles in Arabic
• Clients include: the Central Bank of Egypt, the Ministry of Finance in Egypt, Deloitte, Ernst & Young, KPMG, the International Finance Corporation, the World Bank, Samsung, AXA, Carrefour, and Emaar.- Planned and.

Cairo Governorate, Egypt

USAID Project: Rediscovering Esna’s Cultural Heritage Assets - Conducted 5 interviews, 3 site visits, and archival research for documentation and conservation.- Created awareness and marketing assets, including 4 posters and 1 booklet. - Acted as a liaison between the community and the team management.

Cairo Governorate, Egypt

- Managed end-to-end publication cycles, successfully delivering over 5 published books.- Developed an editorial calendar and ensured that deadlines are met.- Supervised 4 copyeditors, 5 proofreaders, and 2 designers and liaised with authors and copyrights holders.- Edited manuscripts and proofs.- Created SEO-optimized marketing copy and metadata for.

Cairo Governorate, Egypt

Department of Sociology, Anthropology, Psychology and Egyptology Courses: Arab Society; Classical Social Thought; Contemporary Anthropological Theory; Contemporary Social Thought; Cultural Anthropology; Gender, Sexuality, and Social Change; History of Social Theory- Assisted in teaching by leading discussions in graduate courses, giving lectures in.

Cairo Governorate, Egypt

- Edited book manuscripts.- Wrote and reviewed documents, catalogs, copyrights pages, brochures, and meeting minutes.- Maintained the database for published and forthcoming titles.- Responsible for cataloging, shelving, and maintaining the press’s library according to the press’s internal classification system.- Obtained ISBNs and Dar El Kutub Numbers for.

Cairo Governorate, Egypt

Project: Strengthening of the Democratic Process in Egypt- Wrote, reviewed, and translated 3 reports, 2 training manuals, and 5 presentations.- Planned and executed local and international events, conferences, and workshops.- Created and managed databases for vendors, partners, and staff.- Supported procurement and HR processes.- Responsible for official.

Dubai, United Arab Emirates

- Contributed to the development of the 2010 School Feeding Campaign, especially in terms of advocacy, fundraising, communications, and youth mobilization.- Contributed to the general advocacy strategy of the organization.- Developed the Dubai Cares Student Clubs.- Developed, translated, and edited documents, reports, and communication messages.- Closely.

Master Of Arts - Ma, Arts And Heritage, Cum Laude

Thesis research on digital heritage, crowdsourcing, and audience engagement in the arts and heritage field.

Master Of Arts - Ma, Sociology And Anthropology, Summa Cum Laude

Thesis research on death beliefs and practices in Egypt.

Bachelor Of Arts - Ba, International Relations And Affairs, Summa Cum Laude