Ethan Lee Email & Phone Number

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Bangkok Metropolitan Area, Thailand

Responsible for all new business development across South East Asia to expand the developing markets footprint of Sabre’s enterprise platform solutions.Achieved materialised revenue of 1 Million USD new sales during tenure of employment and grew another 1.8 Million USD pipeline opportunities across portfolio of solutions.Lead efforts for Sabre led industry learning conferences alongside with industry affiliates and have presented in multiple workshops to forge new market relationships, identify needs and opportunities.Grew strategic relationships with large groups (Accor, Marriott, IHG, Hilton) regional leadership teams to drive awareness of content optimisation and GDS media to grow performance. Worked effectively across a matrix organisational environment to coordinate resources across US, EMEA and APAC and among cross functional teams to drive revenue outcome and customer success.

Amsterdam, Bangkok, Singapore

Facilitated customised learning workshops for hotel sales teams and leaders to increase productivity, leadership and sales effectiveness through a US affiliate training company (MCA).Supported the planning and marketing of an open entry personal leadership program and workshop “Inside Out”. Created and managed the website content and marketing activities to increase signups for the event. Drove commercial consulting with hotels to provide clients with new hotel opening support and help design of their ramp up plans and strategies. QURIOUS?Yes, it’s misspelled for a reason: believing it is more impactful to ask the right questions rather than to just give the answers. So it’s curious written with a Q, and heck..it’s a bit quirky too.A bit different and that’s at the heart of what we do: Inspiring hospitality organisations with commercial consulting, leadership coaching and customised training programs.All with one intention: MAKING IT STICK.

Bangkok

Led and successfully supported the pre-opening journey of 30+ hotels across IHG’s brand portfolio to drive commercial performance and ramp up their opening readiness. Key responsibilities were:Facilitated commercial positioning workshops for hotel executive teams and regional commercial leaders to build alignment on pre-opening commercial, people & tactical strategies. Key highlights included several flagship openings and brand launches for new markets.Supported multiple pre-opening GMs & DOSMs concurrently during their pre-opening journey to develop their plans, identify needs and risk and bridge important relationships with other field colleagues and corporate resources to aid the pre-opening journey.Conducted routine business reviews to evaluate sales, revenue and marketing performance plans with business on the books to ensure lead up progression. Provided visibility to senior stakeholders and to escalate risk when additional support is required. Directed central teams to build up the hotel’s visibility at relevant stage of their development - distribution profiles, hotel marketing content and activation of B2B & B2C communications.Reviewed business performance to spot opportunities to manage hotel's budget and resources to drive ramp up market share.

Bangkok Metropolitan Area, Thailand

Worked across global brand management teams to develop the business case to gain and drive the individual brand agenda for resort development. The team ultimately received the endorsement from the global executive committee to embed the focus into the organisation.Championed the analysis on the Sales & Marketing organisational structure and resources for resorts. Conducted field research and interviews to gain insights on resort competitive effectiveness. Activities reviewed included industry benchmarking of voice distribution, digital distribution & media strategies, revenue management & pricing guidelines, worldwide sales strategy and resort PR & communications effectiveness.Managed agencies to ensure on-time, on-budget delivery of guest experience development initiatives and marketing campaigns. Key highlights were rolling out the first regional InterContinental resorts marketing campaign, redesign of new brand identities, developed guidance on brand photography & videography for resorts.Project managed the multi-million budgets to ensure timely activation, and progression to the agreed Executive Committee committed project plan. Delivered monthly executive summaries to commit for delivery.

Singapore

Responsible for rolling out global & regional channel distribution strategies, new initiatives to loyalty programs and guest marketing and to assist hotels in the region to attain compliance.Successfully co-facilitated multiple learning workshops “Booked Solid Tour” to train hotel sales and marketing stakeholders to drive their channel and loyalty program performance through centralized platforms.Acted as regional advocate & implementer of global pilot programs in content management, distribution systems, and loyalty programs. Ran lead on coordinating informative webinars & trainings for hotels in SEA & Australasia to increase user engagement, buy-in, and product effectiveness.Managed channel profitability reporting to area operators & key hotel stakeholders and ongoing commercial initiatives that drive performance.Developed acquisition strategies to increase loyalty membership and building up the loyalty ambassadors community in operations. Increased engagement with hotels to aid in shifting traditional communication to digital and increased email capture rate from 32% to 48% in enrolments.Served as regional point of contact on hotel distribution initiatives and tools. Developed fact-based analytics from operational feedback and drove the discussion with program owners for continuous improvement. Hosted monthly cascade with the guest loyalty champions’ community in SEA/SWA to amplify guest loyalty agenda, leadership in hotels and camaraderie.Provided consulting to hotels to accurately utilize add-on and premium services to increase business performance e.g. voice channel overflow services, up-selling programs, partnered agencies.

Singapore

Drove the roadmap & development of warehouse management solution(WMS) for client deployments across APAC to manage their supply chain needs. Led and groomed a team of 4 developers to enhance, customize, and provide internal support to operational & commercial teams.Recruited a new technical team in Shanghai to drive localized customization, technical support and to aid the acquisition of new customers.Completed several complex system design life cycles which includes solutioning for Apple’s Applecare reverse logistics management in Sydney and several Luxury Fashion brands in Shanghai. Supported the Business Development team with feasibility study, technical scoping and response to RFP. Oversee documentation of user training materials, end-user guides and training aids of new features in software releases.

Master'S Degree, Hospitality Administration/Management

Hospitality Management

Mmh, Hospitality Management

Academic focus: Yield Management & Operational Management

Bsc, Computer Science

Specialized in Geographical Information System (GIS) and Data Mining