Research Lead And Founder
Current
May 2024 - Present
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Ayca Kabaoglu Email & Phone Number
Consumer Insights Professional I Semiotician I Trend Detective
at
Team Indigo
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✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Consumer Insights Professional I Semiotician I Trend Detective
Location
Türkiye, Turkey
Who is Ayca Kabaoglu? Overview
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Ayca Kabaoglu is listed as Consumer Insights Professional I Semiotician I Trend Detective at Team Indigo, based in Türkiye, Turkey. AeroLeads shows a matched LinkedIn profile for Ayca Kabaoglu.
Ayca Kabaoglu previously worked as Research Lead and Founder at Team Indigo and Freelance marketing research professional at Freelance, Self-Employed. Ayca Kabaoglu holds Ma, Marketing Management from Middlesex University.
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Email format at Team Indigo
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Team Indigo
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Profile bio
About Ayca Kabaoglu
15+ yrs of marketing research experience across both quantitative and qualitative disciplinesSuccessful team builderHighly skilled in analysis of data derived from a variety of sourcesAyca’s manifesto1. Consumer is king but cannot provide answers to all your marketing questions if you just “ask them” 2. Research requires a HOLISTIC approach and should make use of a variety of tools and techniques (both implicit and explicit) in order to understand the heart of the marketing issue3. Not ALL research data is reliable – no matter who have collected it; therefore should be handled and filtered with absolute care and before making key marketing decisions4. A windsurfer knows how the wind will blow ahead just by looking at the surface of the sea a few meters away. Sometimes, instead of going deeper into “the consumer mind”, a SURFACE LEVEL CONTEXTUAL analysis could provide more insight – in a quicker and less costly way5. Digitalization and social media have made crucial changes upon the way the consumer behave and interact with brands; researchers should adapt to this reality. One cannot reveal true insight into the “new consumer” via traditional methods
Listed skills include Quantitative Research, Customer Insight, Consumer Behaviour, Advertising Research, and 11 others.
Current workplace
Ayca Kabaoglu's current company
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8 roles
Ayca Kabaoglu work experience
A career timeline built from the work history available for this profile.
Freelance Marketing Research Professional
Current
Freelance, Self-Employed
Aug 2018 - Present
Qualitative Research Director
Barem
In 2016, generated the highest turnover for qual department within past 5 years Introduced eye tracking integrated solutions to clients and successfully conducted the first eye tracking study in the companyCombined mobile ethnography with traditional methods Supported local and international clients build communication strategy and brand equity via "insight hunting"Managed projects with combined methodologies (qual + quant)
Mar 2016 - Jul 2018
Freelance Marketing Research Professional
Freelance, Self-Employed
Supported teams of TNS, Argus, Futurebright and Signsalad UK for both design and implementation of both qual and quant studiesManaged multi country projects in Nepal and Cambodia (quant U&A segmentation)Contributed to building communication strategies via semiotic analysis and qualitative studiesConducted a variety semiotic analysis of packaging & communication (for FMCG clients both locally and internationally)Conducted more than 400 Focus groups
Sep 2010 - Feb 2016
Account Director
Led key accounts of Unilever and Turkcell as well as a client base of 7 including global clients such as Kraft and Reckitt BenckiserCoordinated brand health / equity and advertising tracking studies for 10 categories, mainly for FMCGSupported clients at key issues of brand equity, strategy and communication effectiveness
Nov 2009 - Aug 2010
Cofounder And Director
Semiotic Market Research
Cofounded Semiotic Market Research and introduced semiotic analysis into Turkish market Conducted semiotic category analysis for two major FMCG players in TurkeyCarried out numerous ad hoc quantitative product / product & concept tests (mainly for FMCG clients)
Jan 2006 - Oct 2009
Senior Quantitative Research Executive
Set up and coordinated brand & advertising tracking studies for 6 categories including FMCG, durables and financial servicesDesigned and executed ad hoc quantitative studies from scratch including q're design, analysis, reporting and presenting
Jul 2003 - Aug 2005
Research Executive
Gained experience in adhoc projects such as usage & attitude tests, segmentation studies, customer satisfaction tests, product tests as well as Millward Brown models of advertising pretesting, tracking and brand equity researchCoordinated BAV (Brand Asset Validator) 2003 project with 2000 interviews (PAPI)
Jan 2002 - Jun 2003
2 education records
Ayca Kabaoglu education
Ma, Marketing Management
Education record
FAQ
Frequently asked questions about Ayca Kabaoglu
Quick answers generated from the profile data available on this page.
What company does Ayca Kabaoglu work for?
Ayca Kabaoglu works for Team Indigo.
What is Ayca Kabaoglu's role at Team Indigo?
Ayca Kabaoglu is listed as Consumer Insights Professional I Semiotician I Trend Detective at Team Indigo.
Where is Ayca Kabaoglu based?
Ayca Kabaoglu is based in Türkiye, Turkey while working with Team Indigo.
What companies has Ayca Kabaoglu worked for?
Ayca Kabaoglu has worked for Team Indigo, Freelance, Self-Employed, Barem, Millward Brown, and Semiotic Market Research.
How can I contact Ayca Kabaoglu?
You can use AeroLeads to view verified contact signals for Ayca Kabaoglu at Team Indigo, including work email, phone, and LinkedIn data when available.
What schools did Ayca Kabaoglu attend?
Ayca Kabaoglu holds Ma, Marketing Management from Middlesex University.
What skills is Ayca Kabaoglu known for?
Ayca Kabaoglu is listed with skills including Quantitative Research, Customer Insight, Consumer Behaviour, Advertising Research, Qualitative Research, Market Research, Brand Equity, and Marketing Research.
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