Farah Nabila Ayesha Abd Rahman Email & Phone Number

Petaling Jaya, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Selangor, Malaysia

Bawatana is a Brand Accelerator for early stage startups based in Kuala Lumpur, Malaysia. Founded in 2018, we help startups with its branding and go-to-market strategies by empowering them with the knowledge of what it takes to build a strong brand from its early days.My role includes:1. Managing an investment portfolio of up to 12 startups including strategic mentorship opportunities2. Managing a portfolio of up to 10 local clients for branding consultation services3. Securing strategic partnerships with key startup ecosystem players i.e. Malaysian Global Innovation and Activity Centre (MaGIC), Cyberview (a property developer of Cyberjaya - a township in Malaysia - who runs the Living Lab Accelerator programme which focuses on smart city solutions) and pitchIN (Malaysia's leading ECF platform)4. Leading the development of the company's brand positioning, messaging and offerings5. Leading the development and management of the company's marketing activities including company website, The Bawatana Weekly (weekly newsletter on Substack), Bawatana Live (monthly discussions on Clubhouse) and social media profiles including LinkedIn, Facebook, Instagram and LinkedIn6. Spearheading Sprout - a founder-focused online event - in November 2020 with key achievements including:i - Securing 27 paid attendeesii - Securing 10 benefit partnersiii - Securing 7 panel speakers

Kuala Lumpur, Malaysia

Selangor, Malaysia

Kuick Culture is a community-centric learning marketplace where hosts can list learning experiences – ranging from hands-on workshops, in-depth tours to insightful sharing sessions – that guests can discover and book. Kuick Culture connects passionate and knowledgeable hosts with hungry-to-learn guests, encouraging and facilitating the discovery of learning something new.1. Spearheaded the development and management of the website2. Developed standard operating procedures for key functions of the business3. Onboarded and liaised with hosts to list learning experiences onto the website4. Executed marketing strategies (including social media marketing and publicity campaign) to gain media and social media traction5. Coordinated and executed a partnership with The Cooler Lumpur Festival 2018 to hold its inaugural series of learning workshops and experiences led by leading industry figures entitled "Nite sCool"6. Achieved the following results:(a) Nite sCool at The Cooler Lumpur Festival 2018i - Onboarded two industry experts to hold workshops which hosted between 10-30 participants(b) Valentine's Day campaign:i - 33 pieces of coverageii - RM25,000 PR valueiii - 67,200 estimated coverage viewsiv - 51 social shares

Selangor, Malaysia

Kepohchi is an online platform that allows brands to more easily perform basic media relations/public relations functions without the need for a PR agency, at a fraction of the cost. Kepohchi effectively serves as a lifestyle newswire, connecting brands directly to the media (think Bernama or Reuters, but for lifestyle news, events and profiling/interview opportunities).1. Spearheaded the development and management of the website2. Developed standard operating procedures for key functions of the business3. Executed digital marketing initiatives including Google Analytics and email newsletters4. Onboarded local and international brands to list press materials onto the website5. Achieved the following results over a 2.5 month period (28 November 2018 until 15 February 2019):a) 7,838 page viewsb) 2,565 unique page viewsc) 732 new usersd) 2.27% click through rate of email newsletters

Kuala Lumpur, Malaysia

1. Managed a portfolio of local and international lifestyle clients, including Boost, Cadbury, Common Ground, Discovery Networks, Enfiniti and The Cooler Lumpur Festival2. Led the development and pitching of communications proposals for potential clients3. Provided strategic consultation to clients on communications and publicity efforts4. Established and cultivated relationships with various stakeholders including existing and potential clients, third parties, key media and influencers5. Mentored and trained a team of up to four direct reports6. Developed a standard operating procedures booklet and checklists7. Executed various campaigns from conceptualisation, planning, budget optimisation and execution to (a) build brand awareness and (b) create a favourable brand image with media, influencers, customers and the public8. Achieved the following results:a) Boost: RM 4.1m in PR value from Jan until Jun ‘17b) Cadbury FC: RM 1.8m in PR value, 64 media in attendance across two media eventsc) Cadbury Lickables: RM 3.7m in PR value, 69 media and influencers in attendanced) Jom Cadbury: RM 2.5m in PR value, 41 media and influencers in attendancee) Discovery Networks: USD 1.03m in PR value and 198 media & social media clippings in 2017f) Enfiniti:i - Media: RM 16.7m in PR value for OlaBola The Musicalii - Social Media: Grew IG followers by 440% and FB page likes by 21% from May ‘17 to Feb ‘18 by implementing social media content plan

Kuala Lumpur, Malaysia

1. Developed and pitched business proposals.2. Established and built working relationships with key media and influencers.3. Crafted and disseminated press materials, and pitched interviews with brand spokespersons to media4. Conceptualised, produced and disseminated creative drops to media and influencers.5. On ground event management of media and influencers.6. Managed the execution of various accounts, including Double A, Isetan The Japan Store, Love, Bonito and Strip to achieve the following results:a) Double A: RM 1.5m in PR valueb) Isetan The Japan Store:i - Opening Reception (Oct ‘16): RM 3m in PR valueii - Shinkansen Exhibition (Feb ‘17): RM 1.2m in PR value, 48 media titles in attendanceiii - The Table (Feb ‘17): RM 1.2m in PR value, 48 media titles in attendancec) Love, Bonitoi - Tex Saverio (Oct ‘15) & Liv Lo (Nov ‘15) capsule collections: RM 200k in PR valueii - Jan until Jun ‘16: RM 2.08m in PR value from press announcements and interviewsiii - Paradigm Pop Up Store (Nov ‘17): RM 244k in PR value & 22 media titles in attendanced) Stripi - 2016: Achieved 76% of PR value and 139% of media hostings target against KPIii - 2017: Achieved 87% of PR value and 100% of media hostings target against KPI

Kuala Lumpur, Malaysia

- Established company’s online presence including e-commerce website and Instagram profile- Managed production of clothing products- Managed end-to-end customer sales experience including order processing and delivery

Selangor, Malaysia

- Fully handled and managed the Financial Services portfolio- Championed relationship building initiatives for existing and potential clients including events, meetups and meetings- Conducted analytical market research- Compiled and updated contact lists- Crafted offline marketing materials

Kuala Lumpur, Malaysia

- Maintained high levels of customer service- Assessed customers’ needs and provided assistance and information on product features- Achieved monthly sales targets across four consecutive months- Managed and controlled inventory- Built and maintained high profile customer relationships

Melbourne, Australia

The Malaysian Aspiration Program (MAP) is a division that sits under MASCA Victoria, the Malaysian student representative council based in Melbourne in the state of Victoria, Australia. During my time in MAP, I was responsible for seeking partnerships and sponsorships for the Malaysian Aspiration Summit, an annual state-wide event drawing together students from across Victoria to engage with prominent Malaysian leaders from government, private sector and civil society. Holding the position of Corporate Relations manager, I was tasked with managing a team of four. As my first managerial position, I gained valuable insights when it came to delegating, managing and motivating my team members and proposal preparation.

Melbourne, Australia

MONSU Caulfield is the student union on Monash University's Caulfield campus. It represents the student body and supports students through a range of services designed to ultimately ensure students have an unforgettable time while at university.During my time at MONSU Caulfield, I was tasked with organising various social events for the student body. Here is where I really learnt the art of socialising and getting to know people from different countries, cultures and backgrounds which really expanded my networking circle.

Melbourne, Australia

As part of one of the marketing modules, we had to secure a minimum two-week internship to fulfil the requirements. Founded in Australia in the 1970's, GCS Credit is a leading authority on credit & collection standards. With an international network of compliant credit and collection members in over 100 countries, GCS Credit facilitates its global expertise and resources to protect businesses from financial risk. Some of my key responsibilities were:- Conducting an extensive market research of several competitors in the industry.- Assisting with the rebranding and restructuring of the company website.- Analyse the need for social media presence.Throughout my internship, I learnt to:- Prepare an extensive competitor analysis of social media presence of similar companies in the industry.- Conduct and analyse the results of a market survey.- Copy write for the website rebranding initiative.

Melbourne, Australia

Since 1994, the City of Melbourne has held the annual Melbourne Spring Fashion Week (MSFW) to commemorate the changing season with a full program of events celebrating Melbourne's fashion-city status and fostering innovation, education and growth in the industry. For MSFW 2012, I took on a volunteer position to assist with the yearly festivities.Some of my key responsibilities were:- Doing "Front of House" duties which involved arranging the gift bags and ushering the guests.-Doing "Back of House" duties which involved a variety of backstage duties such as the transportation and safekeeping of clothes, taping the bottom of shoes, steaming clothes and dressing the models.I gained valuable experience in:- Time management as I juggled between university, volunteering and interning.- Working in a high-pressured environment.- Working as a team.

Selangor, Malaysia

During my one month internship, I was placed in the Markets department which was responsible for driving KPMG's focus on key clients and support client-facing elements within the firm in order to win new business. The Markets team strives to strengthen KPMG's market leadership and upkeep the brand name. Some of the key tasks included brand management, events, sponsorships, proposals, competitive intelligence, internal communications, business development, public relations (PR) and creative services.Some of my key responsibilities were:- Updating various databases such as contacts and competitor analyses.- Conducting market research on a potential publication project.- Writing professional short articles on the potential publication project.Throughout my internship period, I gained valuable experience in:- Professional writing.- Corporate social responsibility in big corporations.

Bachelor Of Business, Marketing And Accounting, 2.708

Activities and Societies: Marketing Portfolio Committee Member at Monash Intercampus Ball, Overseas Student Services Committee Member.

South Australian Matriculation, 89.2

Activities and Societies: - Assistant Secretary, Rotaract Club - Class Monitor/Representative

Sijil Pelajaran Malaysia (Spm), 9 As And 1B

Activities and Societies: Co-Captain of the House Cheerleading Team, Member of the Prefect Board, President of the Interact Club