Social Media Marketing Manager
CurrentClient Work - • Developed online marketing strategies and executed them to meet the client’s business objectives.• Executed social media advertising for domestic and international product-based clients with different objectives like awareness, traffic, lead generation and conversions that contributed to overall increase in customer engagement, website traffic and sales followed by analytical reporting & skills.• Created content and did copywriting for digital media marketing campaigns on platforms like Instagram, Meta, LinkedIn, YouTube and Twitter.• Monitored the ads and generated bi-weekly reporting dashboards using Microsoft Excel, and Google Analytics.• Managed social media accounts involving scheduling and publishing content. Executed email marketing campaigns.• Maintained Social Media Communications with influencers and ambassadors to increase brand exposure and drive sales.• Managed complex performance-based social campaigns using Meta Business Manager and Google Ads. Increased social media presence by 75 percent. Generated sales with an average return on ad spends (ROAS) of 12x.Corporate Development –• Mentored interns by providing guidance and support to ensure all media campaigns were executed effectively.• Generated weekly task lists and strategy targets for the entire social media marketing and graphic design team.• Executed intermediate level graphic design for digital media platforms.
