With over a decade-long background in E-commerce and Product Ownership, I bring a wealth of digital expertise spanning sales and service. My career path initially centered around 15 years in Marketing, including a decade in the UK. Across both B2C and B2B landscapes, my roles encompassed Customer Retention, CRM, and Loyalty initiatives at globally renowned companies.Having returned to Melbourne, my career broadened with agency exposure before embarking on a dynamic 12-year tenure at Telstra across various digital roles. Collaborating with exceptional talents on impactful projects has been a highlight of my journey.What sets my journey apart is the foundation built on trust and belief, steering me to lead ground-breaking projects in Digital Transformation. The excitement of creating new ventures from scratch has been a thrilling part of my journey.Notable career milestones include spearheading the launch of the Telstra 24x7 App and driving user adoption, along with leading a high-performing team in enhancing digital self-service. Additionally, my involvement in a company-wide initiative to revamp the in-store experience by integrating digital adoption as part of an omni-channel 'walk out working' strategy stands out.Currently, I hold the responsibility for optimising and innovating the online e-commerce experience for Fixed and Mobile Consumers through data-driven insights.My expertise spans across Digital Marketing, Channel Optimization, Digital Adoption, Analytics, SEM/SEO, ATL & BTL, Campaign Management, Churn Reduction, VAS Adoption, and Digital Embedding. Moreover, I have honed skills in Online Sales, Omni-channel strategies, Digital Transformation, Customer Loyalty, Direct Marketing, Marketing Communications, CRM, and Social Media.
Listed skills include Project Delivery, Direct Marketing, Digital Marketing, Email Marketing, and 12 others.