Ayla Anderson Email & Phone Number

United States

United States

New York, Ny, Us

Waltham, Ma, Us

Responsible for the global partnership with Microsoft leading Dynatrace to become one of Microsoft’s top observability partners, and top 10 Commercial Marketplace ISV.

Colorado Springs, Co, Us

In my role as technology alliances manager, I led the internal operations of the program, managed partner onboarding, as well as developed the strategy and executed the go-to-market activities for our focus partners. I was a critical team member with responsibility for revenue sourced and influenced by Cherwell's ecosystem of more than 120 technology alliance partners, including AWS, Microsoft, Planview, BeyondTrust, Resolve, Tenable, and ScienceLogic.

Tallahassee, Fl, Us

Founding member of the Denver office. Assisted the firm in identifying a digital media company for acquisition, and played a vital role in the location's growth and the growth of the firm's digital vertical. Managed the digital strategy for the firm's largest account, as well as the marketing for the firm. This includes managing a team of content developers, media planners, and product directors in developing, executing, and optimizing digital marketing campaigns, as well as integrated communications strategies related to firm marketing. Support responses for RFPs and proposals, and is a key member of the pitch team representing the Denver office and the digital vertical.

Provided communications counsel and executed growth strategies on behalf of clients, including Brainiacs Learning Lab, Urban Green Development, Financial Social Media, and Moore.• Continued as a Sr. Associate with Moore, and led three accounts, including the largest revenue client ($1.3 million annually). • Led the branding and content strategy for Brainiacs Learning Lab.• Developed key messaging and social media content for Financial Social Media.• Provided counsel to Urban Green Development on content development and their website design.

Tallahassee, Fl, Us

Serviced integrated communications accounts with a concentration in workforce and economic development and other important state and local initiatives.• Spearheaded the Florida Council on Compulsive Gambling’s Problem Gambling Awareness Week grassroots outreach campaign garnering 11 million impressions in one week on a limited budget.• Managed the development and launch of BioFlorida’s first bi-annual publication, Florida’s BioPulse.• Managed the media buy and creative direction for the Economic Development Council of Tallahassee/Leon County’s advertising campaign aimed to attract global businesses to the region.

Us

Operating out of the Governor's Office of Policy and Budget, I oversaw the 2010 Sunshine Census Initiative — a $2.1 million statewide integrated communications campaign to increase Census responses. As a result, Florida received a response rate 5 percent higher than that of the 2000 Census.• Wrote the Request for Proposal and managed the selection process.• Worked closely with the Governor's press office to manage the announcement of the initiative, as well as the ongoing announcements related to the 2010 Census.• Presented the 2010 Sunshine Census Initiative outreach strategy to the Florida legislature.• Proposed revenue generating projects for the state during the recession, working with the Governor's economic team.

Master Of Business Administration - Mba

Bachelor'S Degree, Marketing