Expert in programmatic monetisation and yield optimisation. I have experienced all changes in the industry and programmatic echo-system Adsense | Adx | RTB | SSPs | DSPs | Header Bidding | Open Bidding | Amazon | Display | Video | Instream | Outstream | Native | Identity | Privacy | DV360 | Google Ads | Facebook Ads. As an expert in programmatic monetisation and yield optimisation with over 15 years of experience in the digital industry and programmatic ecosystem, I have extensive knowledge of Google Ad Manager, Google Ad Exchange, major world SSPs, DMP and Identity. In addition to my strength on the publisher side, I have hands-on experience on the buyer side using DV360, Google Ads, Basis DSP and Facebook Ads for various advertisers.Throughout my career, I have worked with premium publishers to provide actionable insights and develop programmatic solutions that optimize both the user experience and revenue generation of their websites. I have partnered with senior business and technology leaders to develop digital strategies, roadmaps, and solutions that significantly boost programmatic revenue.
Listed skills include Broadcast, Programmatic Advertising, Management, Microsoft Office, and 35 others.