Ayodele Williams Oloruntobi Email & Phone Number

Dekalb County, Georgia, United States

• Leads a cross-functional team through the end-to-end product design and delivery process, from research and ideation to testing, iteration, and post-launch feedback analysis.
• Conducts user research and usability testing to identify pain points in the product experience, proposing and implementing solutions that enhance user satisfaction and engagement.
• Establishes and maintains design guidelines and standards, ensuring consistency across all products and platforms to contribute to a cohesive and recognizable brand identity.
• Designs and implements new user interfaces for key product features, resulting in significant increases in user engagement and retention.
• Collaborates with stakeholders to define product strategy and roadmap, aligning design efforts with business objectives and user needs.

• Review portfolios and CVs of aspiring UI/UX designers, providing constructive feedback and guidance to help them showcase their skills and experiences effectively.
• Provides interview tips and strategies to mentees, helping them prepare for UI/UX design job interviews and excel in presenting their qualifications and capabilities.
• Provide project advice and share relevant resources with mentees, assisting them in developing their design projects and expanding their knowledge of UI/UX principles and practices.
• Builds mentees' confidence by offering encouragement and support, sharing personal experiences and insights to inspire and motivate them in their UI/UX design journey.
• Share valuable expertise and lessons learned from previous UI/UX projects, offering practical advice and mentorship to help mentees navigate challenges and achieve success in their design endeavors.

United States

• Led the entire product design and delivery process, from research and ideation to testing, iterations, and supporting development, ensuring a seamless and successful project outcome.
• Conducted comprehensive user research and usability testing to pinpoint pain points in the volunteer matching process, proposing and implementing solutions that enhanced the user experience by 40%.
• Established and maintained design guidelines and standards for the brand, ensuring consistency across all products and platforms and reinforcing brand identity and user recognition.
• Designed and implemented a new user interface for the volunteer matching platform, resulting in a 25% increase in sign-ups and a 15% increase in user engagement.
• Developed and implemented a taxonomy and tagging system for the volunteer opportunities database, improving search and filtering capabilities, and subsequently increasing user engagement.
• Conducted process audits and identified areas for improvement in the volunteer onboarding process, leading to a 50% reduction in onboarding time and a 15% increase in volunteer retention.

Atlanta, Georgia, United States

• Led the redesign of the platform's onboarding process, resulting in a 40% increase in user adoption, showcasing leadership and strategic vision in optimizing user experiences.
• Designed and launched a website to assist Veterans in obtaining a VA Nexus letter, leading to increased success rates for service-connected compensation claims, demonstrating the ability to drive impactful design.
• Conducted user research and analysis to identify the needs and challenges of Veterans seeking service-connected compensation, informing design decisions and ensuring alignment with user requirements.
• Developed design solutions to address identified user needs and challenges, employing a user-centric approach and commitment to enhancing user experiences.
• Collaborated closely with developers to ensure design integrity and quality in the final product, fostering cross-functional teamwork and ensuring successful implementation of design solutions.

Dubai, United Arab Emirates

• Led the redesign of new features on the onboarding application, focusing on accommodating users' needs while encouraging active users’ engagement, resulting in a 40% increase in user engagement.
• Conducted usability research on 12 drivers to identify user needs and pain points, significantly reducing the onboarding execution time from 1 week to 2 - 3 days, leading to improved customer engagement and.
• Established and maintained the Design System for iOS and web used by developers, encompassing business process flow, ER diagram, Use Cases, Flow charts, Wireframes, and UI Designs on Figma and Adobe XD.
• Collaborated with cross-functional teams to conduct secondary and primary user research through in-person interviews and questionnaires, identifying users' needs and pain points effectively.
• Established UI guidelines for cross-platform product development, including iconography design and illustrations, contributing to defining Moove’s visual language through multiple brainstorming sessions.
• Designed the Onboarding App, Smart Assignment App, and Moove Instant Pay and Cash Portal (for India), enhancing user experience, optimizing logistics, and improving financial accessibility within the platform.

Amsterdam, North Holland, Netherlands

• Researched, designed, and prototyped the Onboarding web application, streamlining driver registration, verification, and payment processes, enhancing user experience and operational efficiency.
• Conducted usability research on 12 drivers to identify user needs and verify design solutions, significantly reducing the onboarding execution time from 1 week to 2-3 days, resulting in a notable improvement in.
• Created complex system design structures for developers, including Business process flow, ER diagrams, Use Cases, Flow charts, Wireframes, and UI Designs, ensuring clear and comprehensive development guidelines.
• Researched and tested modern UI/UX design trends using Figma and Adobe XD, staying updated with industry best practices and incorporating innovative design elements into projects.
• Collaborated extensively with the Product team to devise fit-for-purpose solutions for global Moove products, ensuring alignment with business goals and user needs.

Kenya

• Conducted consultations with startups to assess their existing products and offered tailored design solutions aimed at addressing user needs and resolving business challenges effectively.
• Collaborated closely with startup teams to understand their objectives and challenges, utilizing design thinking methodologies to inform decision-making and drive innovative solutions.
• Applied expertise in user research and analysis to identify user challenges and opportunities for improvement, translating insights into actionable design recommendations that enhance user experiences and drive.
• Contributed to the development of intuitive and user-friendly interfaces for startup products, ensuring alignment with brand identity and industry best practices while prioritizing usability and accessibility for.

• Collaborated with product managers and engineers to gather and evaluate user requirements, ensuring alignment with project objectives and technical feasibility.
• Illustrated design concepts, process flows, sitemaps, and graphical user interface elements such as menus, tabs, and widgets, translating user needs into intuitive and visually appealing interface designs.
• Developed page navigation buttons and search fields, enhancing user navigation and interaction within the application.
• Created UI mockups and prototypes to visualize application functionality and appearance, facilitating feedback and iteration processes to refine design solutions.
• Prepared and presented rough drafts to internal teams and key stakeholders, identifying and troubleshooting UX problems to ensure a seamless user experience and alignment with the overall product vision.

Lagos, Nigeria

• Led User Research, Information Architecture, Interaction and Visual Design, Prototyping, and User Testing efforts for both web and mobile products, ensuring user-centered design practices and optimal user experiences.
• Collaborated closely with developers, project managers, and stakeholders to define product requirements and roadmap, facilitating effective communication and alignment between design objectives and project goals.
• Conducted comprehensive user research to understand user needs, preferences, and pain points, informing design decisions and driving iterative improvements to enhance product usability and satisfaction.
• Utilized a combination of design thinking methodologies, user feedback, and data-driven insights to iterate and refine design solutions, ensuring that products meet both user requirements and business objectives.

New South Wales, Australia

• Translated client ideas and concepts into user flows, wireframes, mockups, and prototypes, resulting in intuitive user experiences that align with project objectives.
• Conducted comprehensive research, conception, sketching, prototyping, and user-testing activities for digital products, ensuring the delivery of engaging and user-centric experiences.
• Provided consultation on user research testing and user-centered design approaches, contributing valuable insights and expertise to enhance the overall user experience of digital products.
• Collaborated with cross-functional teams to integrate user feedback and iterate on design solutions, fostering continuous improvement and optimization of digital products.

• Presented design concepts for a new website for a global consumer product company, collaborating with an extended creative team to finalize designs and ensure alignment with brand objectives.
• Conceptualized and developed distinctive campaign ideas and advertisements for multiple clients across various channels, including social media, billboards, print, digital platforms, and brand partnerships.
• Created visual concepts and executed the overall layout and production design for advertisements, brochures, magazines, and corporate reports, ensuring visual consistency and adherence to brand guidelines.
• Collaborated closely with clients and stakeholders to understand project requirements and deliver creative solutions that effectively communicate brand messages and resonate with target audiences.

Nigeria

• Created the product concept and developed comprehensive branding, user flow, user experience, and visual design strategies, ensuring alignment with project goals and enhancing product appeal and usability.
• Designed presentation and print materials for the marketing team, contributing to effective brand communication and promotion efforts across various channels.
• Achieved a 30% increase in user satisfaction through exceptional customer service delivery, demonstrating a strong commitment to meeting user needs and exceeding expectations.
• Increased the perceived findability of information by 40%, generated over N100,000 in sales revenue, and grew the community by 300%, showcasing effective social media marketing strategies and the ability to drive.

• Facilitated the realization of the product vision by conducting research, conceptualizing, sketching, prototyping, and user-testing digital product experiences, ensuring alignment with user needs and project objectives.
• Translated ideas and concepts into user flows, wireframes, mockups, and prototypes, resulting in the creation of intuitive user experiences that enhance usability and engagement.
• Collaborated with the team to design and produce computer-generated artwork for marketing and promotional materials, contributing to the development of visually appealing and effective brand communication assets.
• Coordinated with freelance designers, consultants, and vendors to fulfill project requirements, ensuring timely delivery and high-quality output for design projects and initiatives.

• Created visually compelling web deliverables including email blasts, web banners, and web graphics, contributing to effective online brand communication and engagement.
• Designed print deliverables such as brochures, flyers, and signage, ensuring consistent brand representation and impactful offline marketing collateral.
• Developed event deliverables including photo booths, coupons, and signage, enhancing event branding and attendee experience.
• Designed social media posts for various clients, aligning with brand aesthetics and communication strategies to drive engagement and brand awareness on social platforms.

• Provided expert advice and guidance to clients on real estate investments, market trends, and property valuation, facilitating informed decision-making and maximizing investment returns.
• Conducted comprehensive market research and analysis to identify lucrative investment opportunities and develop tailored strategies to meet clients' specific objectives and preferences.
• Facilitated real estate transactions by negotiating terms, drafting contracts, and overseeing the closing process, ensuring smooth and successful property transactions for clients.

Graphics Design

Bachelor'S Degree, Real Estate

Computer Science