*Campaign Leadership: Led initiatives for two top brands in Oncology and HPV, executing five campaigns for Oncology and four for HPV, each focusing on distinct key messages through branded and unbranded strategies.*Comprehensive Asset Creation: Delivered over 150 assets across five channels, including website, CLM, Salesforce Marketing Cloud (SFMC), Veeva, print ads, social media standees, banners, leaflets, digital ads, and influencer messaging.*Multi-Market Campaigns: Managed campaigns across 6+ countries, including the Middle East and European regions, ensuring localization and relevance for diverse audiences.*Performance Optimization: Conducted optimization efforts for call-to-action (CTA) effectiveness, unsubscribe rates, and subject line A/B testing, utilizing tools such as Assembler, WordPress, Tridion, Veeva CRM, Salesforce, and SFMC.*End-to-End User Journeys: Developed end-to-end user journeys through multiple stages and channels, including SMS, Veeva, Mconnect, and SFMC, to enhance customer engagement.*Strong Client Partnership: Fostered strong client relationships across various sectors such as banking, eCommerce, FMCG, education, and pharma through regular updates and proactive communication, resulting in high client satisfaction and retention rates.

Managed over 20 projects for Salesforce Marketing Cloud. Ensured alignment with client goals and timely execution of multi-channel campaigns.Partnered with teams including Client, Sales, Strategy, and Web Developers. Developed personalized marketing strategies that optimized customer engagementFostered relationships in sectors like banking, eCommerce, and pharma. Maintained high client satisfaction through regular updates and proactive communication.

Assessed key account potential and profitability metrics to inform effective project management and strategic decision-making.Analyzed client engagement and optimized time management strategies to enhance overall accountperformance and satisfaction.Managed customer activities using CRM tools to track interactions and ensure timely issue resolution, driving project success and client retention.Developed and maintained strong client relationships, facilitating effective communication and collaboration to meet business objectives

Brand consulting & Digital Growth planning

Manage all marketing materials, website updates, and social media presence on behalf of the Clients. Managed subscription, brand awareness, and lead generation campaigns of the monthly budget over $20,000 for 15+ International clientsA key member of the escalation team that managed strategies and tactics for de-escalating customer accounts, with additional responsibilities for handling at-risk accountsAssist team in the preparation of new business materials including RFQ/RFP responses,  new business meeting pitch, and prep, presentations, etcDevelop branded materials as needed: PowerPoint Template, RFQ, and other supporting materials. Worked closely with Digital Marketing, Sales, Accounts, Design and Content team along with other PM's and Senior Management

1.Served as the key account holder for all the digital marketing campaigns and worked jointly with internal teams, like marketing, sales and customer service.2.Managed 18 clients with 100% retention and 38.9% upselling conversion.3.Secured ~1,800 new sales leads and achieved 300% ROI through a six-month integrated marketing campaigns.

1. Identified potential sales leads by researching on organizations & individuals online and pitched them products & services.2. Developed and executed media plans and creative strategies of marketing campaigns across platforms like TV, digital, search, print, radio and outdoor3. Reduced customer service response time from an average of 36 hours to 24 hours

1. Set-up meeting with industries & literature Survey for the feasibility to establish an industry. 2. Report submissions, power point presentations and sorting data collection. 3. Feasibility check of the given reactions, kinetic calculations and characterization.

Assisted in creating and editing content for the blog and newsletter.Supported the distribution of marketing materials to enhance outreach.Collected and analyzed quantitative and qualitative data from marketing campaigns.Conducted market research and competitive analysis to inform strategy.Provided daily administrative support to the marketing team.Followed up on campaign outcomes and prepared presentations highlighting key insights.

Supervisor: (Prof.Indranil Saha Dalal, Department of Chemical Engineering, IIT Kanpur)1 - Mass transfer coefficient for flow in a pipe of a polymeric solution.2 - Additional complications when introducing the polymer constitutive model3 - Turbulent with RANS set up in Comsol

Supervisor: (Dr. R. Ganesh Pala, Department of Chemical Engineering, IIT Kanpur)o Graphene can be viewed as an individual atomic plane extracted from graphite, as an unrolled single-walled carbonnanotube or as an extended flat fullerene molecule.o paper, a facile approach to the synthesis of high-quality graphene nanosheets on large scale through electrochemicalreduction of exfoliated graphite oxide precursor at cathodic potentials.o This method is green and fast, and will not result in contamination of the reduced material.

Background Research | Presentation | Data Base Preparation | video preparation | Lab Experiments | Research Reports