Maverick – the official student Marketing club of IBS Hyderabad is known to identify itself with the latest happenings in the field of marketing. To pursue its objectives the club selects members who relate to the mission of the club and are willing to fulfill the objectives. A well-defined management structure and clear delineation of responsibilities helps the club conduct its activities efficiently.

Title of my project: Study on different strategies used for online advertising and marketing for Aditya Birla Capital.Description of my project: The project involves the amalgamation of marketing and analytic concept.It involves understanding consumer behaviour deeply, allowing us to tailor our marketing strategies effectively. By conducting primary research, we identify which segments are most active on various TVC platforms, enhancing database with vital data and understanding media consumption patterns. Using these insights, targeted ads are designed that align with the preferences of the identified segments. These ads aim to communicate directly with consumers in the segment, increasing the chances of a successful campaign. Finally, we launch campaigns with these customized ads, aiming to increase brand visibility and improve product/service awareness.Objective of the internship: The main aim of this plan is to improve marketing strategies through tailored advertisement content, aimed to connect effectively with the audience. We seek to utilize social media analysis for deeper insight into audience behaviour and trends, refining our strategies. The plan emphasizes enhanced customer acquisition through thorough market segmentation and also aims to gather direct feedback from customers through primary surveys. The objectives comprise improving ad content, understanding social media trends, optimizing customer acquisition, and pursuing a customer-centred approach.Worked on : 1. Examining commercials to spot consumer behaviour and market trends.2. Creating marketing and communication strategies that work. Calculate the target market's potential.3. Evaluating five of Aditya Birla Capital's competitors' marketing plans.Certainly! Here are the points:

>Screening potential employees’ resumes and application forms to identify suitable candidates to fill the vacancies>Organizing interviews with the shortlisted candidates> Posting job advertisements to job boards and social media platforms> Releasing offer letters and managing onboarding of an employee> Updating internal databases and maintaining proper documentation