Paid Media Executive - Social
Current• Campaign Strategy and Management: Developed and executed targeted social media advertising campaigns across platforms such as Facebook, Pinterest, Reddit and Snapchat, focusing on enhancing engagement, conversion rates, ROI.• Budget Allocation and Optimization: Managed and allocated budgets for paid social media campaigns, continuously monitoring performance to adjust expenditures and maximize efficiency while achieving KPIs.• Performance Analysis and Reporting: Analyzed campaign performance by creating detailed reports that include insights and recommendations to evaluate campaign effectiveness.• Audience Targeting and Segmentation: Implemented the audience targeting and segmentation to effectively reach specific demographics, interests, and behaviors, thereby improving ad relevance and engagement.• A/B Testing and Optimization: Conducted A/B testing on ad creatives, copy, and targeting strategies to identify high-performing variations, optimizing campaigns for better results and cost efficiency.• Collaboration with Global Teams: Worked as part of a global team for prominent multinational brands, including Mars (Pet & Food), Sunwing and Sell of vacations.
