Azad Lezin Email & Phone Number

Elevate and represent the voice of the consumer across the organization to enable a culture that is anchored in deep and empathic user understandingHelp product managers articulate and prioritize information needs and translate into 'researchable' objectivesUnlock growth opportunities and influence product and brand decisions through exploratory research techniques (e.g., ethnographic research), concept and demand testing (qualitative and quantitative), brand positioning, simulated market testing (e.g., BASES), pricing, brand/equity tracking, copy testing, claims testing, in-market campaign measurement and ROIExplore and discover audience segments to determine key trigger points for user considerationBuild and mentor a team of research professionals, providing guidance, coaching, and development opportunities to foster their growth and maximize their performance(In addition to responsibilities listed for Senior Market Research Analyst)

Manage quantitative and qualitative research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection and management, project management, analysis, and report/findings deliveryDesign and conduct in-depth research (e.g. user interviews, field studies, journey mapping, concept testing, questionnaires, usability tests, etc.)Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reportsDeliver strategically actionable insights to stakeholder to facilitate key decision makingEstablish and expand the company's core research competency

Conduct extensive market research to gather data on client consumer preferences, buying patterns, and demographic trends within client verticals Conduct customer focus groups and interviews to gather feedback and insights on client products, services, and customer experiencesAnalyze client sales data, conducting surveys, and monitor social media channels to identify emerging trends and consumer sentimentsMonitor client competitors to understand their product offerings, pricing strategies, and marketing tacticsIdentify the most effective marketing channels for reaching client's consumers, crafting messaging that resonates with their needs and desires, and recommending promotional campaigns that drive engagement and salesAnalyze client customer feedback and data to identify trends, patterns, and areas for improvement in the customer experienceCollaborate with client customer service teams to identify and resolve recurring customer issues and complaints

Birmingham, Michigan

Michigan

Certificate, Data Science

Fundamental R programming skills Application of statistical concepts such as probability, inference, and modeling Fluency in tidyverse.

Master Of Science (M.S.), Integrated Marketing Communications

Activities and Societies: Courses include: Consumer Insight, Digital Storytelling, Marketing Management, Market Research, Digital.

Master'S Degree, Psychology, 4.0 Gpa

Activities and Societies: Psi Chi, Kappa Gamma Pi

Bachelor Of Arts (B.A.), Film/Cinema/Video Studies