Azarenko Eugene Email & Phone Number

Moscow, Moscow City, Russia

• Organization and leading of Product Marketing Dept.: structure of the department, team selection, goals and annual KPIs setting; crisis management in the professional product management division.• Product marketing strategy preparation and execution: sales forecast by product groups/channels, pricing and positioning, competitor and market analysis, setting KPIs for turnover and market share, product portfolio analysis.• Preparation and implementation of cross-channel and individual promos: sales analysis by channels, product groups and customers; preparation of product and price offers, supporting marketing dept. with market and sales communication.• Launch of new product line-ups (cordless cleaners, cordless garden equipment, professional manual tools, air purifiers): portfolio preparation, pricing and ordering, marketing materials and customer training, USP, key features composition for the marketing dept. to formulate a communication strategy.• Organization and participation in major industry conferences: CleanExpo, Agroprodmash, launch of the regional roadshow project (6 cities).• Product management: product category analysis, organization of new equipment ordering, sales forecasting, specification preparation, information support, sales and marketing communication.• Product marketing: SWOT and BCG analysis; product segmentation via ABC/XYZ/FMR analysis; preparation of GFK|PATPE| analytics; organization of training for employees and clients; competitive analysis; preparation of product information to launch promos.Achievements: • 2022: the company's record turnover in euro (€186 million) achieved. • Successful launch of the updated ranges of cordless cleaners (+30%) and cordless garden equipment (+20%) - YTD 2023 vs 2022.• Growth in the key product categories: pressure washers (+10%), vacuum cleaners (+30%), steam cleaners (+56%).• A new product management department was formed from 2 divisions (home and professional products).

Moscow, Moscow City, Russia

• Organization and leading of Marketing Dept.: structure of the department, team selection, goals and annual KPIs setting - 3 product managers, 1 internet marketer, 1 SMM-manager, 2 marketing managers, 1 tech specialist.• Marketing strategy preparation and execution: planning, budgeting, selection of promotion channels.• Participation in the large federal exhibitions: St. Petersburg Gas Forum 2021, Neftegaz 2021 (Minister Manturov D.V. stand visit cooperation and leading). • Internet marketing: development and implementation of communication strategy, user segmentation, CJM, e-mail marketing, SMM-promotion, Yandex.Direct and Google Analytics.Achievements: • High sales growth above the market: + 25% in 2020/2021.• Preparation of the company's marketing and communication strategy.• Successfully organized the industry's key exhibition - Neftegaz-2021 (+182 new contacts).• Restructuring of the marketing department from scratch due to the departure of the manager and a number of key employees leaving the company.

Moscow, Russian Federation

Marketing:• Organization and leading of Marketing Dept.: Dept. structure, team hiring, annual KPIs setting (subordinates: 9 ppl. - direct, 37 ppl. – matrix).• Marketing strategy preparation and execution (budget - 600 million rub.): planning, budgeting, selection of promo channels, federal ATL/BTL promo and motivational programs.• Preparation and execution of federal programs: annual DC tools promo campaign, ADV materials distribution program, promo program for the DC garden tools.• Marketing programs for the key clients: line-up optimization, sales plans setting, P&L, implementation of marketing activities and follow-up control.• Development of dealers’ network: organization of regional marketing/event activities, demo staff hiring, coordinating local ADV activities, trainings for sellers, restructuring regional branches.• Preparation of marketing materials: production of ADV materials and catalogs (POPM/POSM), photo/video content production.Product:• Product category analysis, new items order, sales forecast, PR and marketing support.• SWOT and McKinsey product analysis; segmentation and ABC analysis; organization of training system; competitive analysis; product info for the promo campaigns; presentations for the clients and staff.• Implementation of 1C system: preparation of the nomenclature and categorization; updating price lists; implementation of marketing module for investment control.Achievements: • Sales '19/'20: growth 37%.• No. 1 in sales of DC tools in RU.• No. 1 in sales of DC garden tools in RU.• Significant sales growth in e-comm and online DIY: Wildberries / Beru - 2.5x, Leroy Merlin / OBI - 25-30%.• Successful expansion in CIS market: up to 40% sales increase in RB; up to 30% increase of dealers in KZ; +10 demo staff, 2 new warehouses.• Successful start of online promo: Jan-Aug '20 - 30K subscribers in social media.• Successful launch of the unique “Battery Revolution” promo ('17-'20): 15-45% annual growth.

Moscow, Russian Federation

• Marketing strategy: preparation and implementation of marketing development strategy along with the budgeting and media planning of advertising activities.• Production of advertising materials: design and printing of advertising materials (POPM / POSM), photo and video content production, writing news, reviews and promotional articles for online/offline media.• Market and competitive environment analysis: SWOT and PEST analysis, product matrices and price analytics, market trends and demand studying.• Product management: ABC analysis, order planning and stock control; preparation of price offers and discount scales, sales forecast, new products launch, preparation of technical information for participation in tenders.• Marketing promotion programs: preparation and implementation of marketing programs for distributors and dealers.• Event management: organizing exhibitions and conferences, preparing presentations and speeches, organizing trainings and seminars for the clients.• Team management (subordinates: 5 ppl. - direct, 2 ppl. – matrix): setting goals and annual KPIs, progress monitoring, implementation of motivational program.Achievements: Projectors • Annual 10% growth of sales. • Successful launch of key products (UST projector – 1st place among European branches; 130% sales plan achieving), • Successful launch of budget lamp-free model on the market - +30% performance above the sale plan.Calculators • Successful development of CASIO scientific project network with 6 Universities;• Increase market share from 9 to 17% in competition with the market leader Citizen;• Successful start of cooperation with Merlion Company, FARM, Friends’ Group Holding.

Moscow, Russian Federation

• New product launch: market and competitors’ analysis; price management; design, printing and distribution of promotional materials; preparation of media plan and budget for advertising campaigns;• Marketing support of sales: planning, budgeting and organization of contractors’ work; production of POS materials; photo and video content production; participation in the largest industry exhibitions - MIPS and All-over-IP.• Organization of training center work: setting objectives and process workflow; preparation of updated training materials; systematic training of the company's employees and clients; raising external financing.• Launching online promotion: website redesign and content preparation; updating online product catalogs; news and articles preparation; SEO optimization and promotion.Achievements: • Successful launch of CTM brand Smartec (performance above the sales plan - 60%, contract with Russian Railways Company);• Preparation and implementation of joint marketing programs: Bosch – 200К Euro budget for 2010 FY, Axis – joint regional seminars, 2011 FY;• Re-certification of 300+ employees of the company on the basis of an updated training center;• Successful start of online sales: sales increase by 20%, inquires increased by 32% (YoY).

Smolensk Region, Russian Federation

Marketing activities: preparation of POS-materials and presentations for clients, expansion of the distribution network, preparation of special price offers.Working with the client base: CRM system management, negotiations with the clients and suppliers, coordinating and controlling supplies to the clients, drafting contracts.Retail sales support: design and installation of shop-in-shop zones, shop assistants hiring, managing the operation flow.Achievements: Signing a contract with "Magnit" retail chain, 1 year (Smolensk).Successful launch of retail points of sale in the shopping center (2 pcs.).

"Master Of Science", Informatics

"Master Of Science", Economics

1С System

1C accountant system work: basic operations and reporting.