Global Pricing Strategy: Developed and implemented pricing strategies by leveraging market research, competitive analysis, and cost structures. Conducted financial modeling and simulations to evaluate pricing impacts on revenue, profitability, and market share, ensuring competitive positioning across diverse regions.Advanced Analytics and Insights: Analyzed large datasets using SQL and delivered actionable insights through Advanced Excel and Power BI dashboards. Recommended data-driven refinements to service offerings and pricing structures, enhancing profitability and market adaptability.Service SKU Lifecycle Management: Managed the full lifecycle of global service SKUs, including creation, optimization, and retirement. Standardized frameworks to align with global and regional priorities, improving scalability, efficiency, and alignment with customer needs.Market and Regional Collaboration: Conducted detailed market research and segmentation to adapt pricing strategies for regional dynamics. Partnered with cross-functional teams to deliver tailored pricing guidance and supported negotiations, contributing to improved deal success rates.CRM and Finance Tools: Leveraged Microsoft Dynamics 365 CRM for managing customer insights and Finance & Operations (F&O) to evaluate the financial impacts of pricing strategies. Ensured alignment with revenue objectives while maintaining compliance with governance standards.Process Optimization: Enhanced pricing processes and tools to improve efficiency, scalability, and compliance. Streamlined workflows to support effective execution of pricing strategies and SKU management initiatives.Data Tools: Proficient in SQL, Advanced Excel, and Power BI for data analysis and visualization.CRM & ERP Platforms: Experienced in Microsoft Dynamics 365 CRM and Finance & Operations (F&O) for customer and financial management.Reporting: Created dashboards to effectively present pricing strategies and SKU performance insights.

Data Analysis and Reporting: Designed, maintained, and automated dashboards and reports to monitor key internet KPIs, including subscriber growth, churn, rejoiners, revenue, recharge, data traffic, and retailer commissions. Extracted actionable insights using Vertica Database Management, SQL tools (Teradata and DBeaver), and Advanced Excel to enable data-backed decisions.Insightful Decision-Making: Conducted deep dives into customer behavior by exploring multiple dimensions such as geography, payment types, and lifecycle stages, presenting stakeholders with strategic opportunities for improvement.Visualization and Communication: Delivered impactful presentations through Power BI, PowerPoint, and Excel, transforming complex datasets into visual narratives that resonated with stakeholders across Business Intelligence, Sales, Technology, and Product Development teams.Product Development and Strategy: Identified growth opportunities and converted them into actionable initiatives, ensuring seamless execution through robust communication and collaboration plans. Coordinated closely with Sales & Distribution and regional teams to drive data penetration and track product uptake performance.Tools: Vertica Database Management, Teradata, DBeaver, Power BI, Advanced Excel, PowerPoint

Sales Analytics: Utilized data analysis and visualization tools, such as Excel and Oracle BI, to identify key sales trends and opportunities for growth. Developed and implemented a sales forecasting model that improved the accuracy of district channel sales predictions by 15%. Created and maintained a sales dashboard that provided real-time data on key performance indicators such as sales volume, sales revenues, productwise sales volume, and daily/monthly sales. Tracked and reported on key sales metrics, including revenue, gross margin, and customer lifetime value, to support decision-making and optimize sales strategies. Worked with sales team to identify and implement process improvements that increased sales productivity by 25%.Sales & Marketing: Responsible for district target achievement of NP (12.1KMTs), DAP (6K MTs), CAN (36K MTs) and UREA (6K MTs). Development and implementation of sales strategy for the district and sales channels. Business development through appointment of new dealerships in potential territories. Monitoring competition dealer incentive schemes, prices and sales data through market research. Conducting farmer meetings along with the assistance of technical sales officers for farmer education and briefing on fertilizers dosage. Creating liaison with local Agriculture Department representatives for conducting soil testing and installing demo plots. Operations: Aeging analysis and ensuring orders execution on FIFO basis to dealers and monthly inventory planning for warehouse. Warehouse rates negotiation and developing warehouse location strategies/proposals to enhance reach to the market. Conducting bi-monthly warehouse audits to ensure no discrepancies exist between physical and system inventories.

Led strategic initiatives to drive growth and revenue in the automotive category, managing P&L responsibilities and optimizing sales channels. Utilized data analysis and business intelligence tools like Excel and Salesforce CRM to provide actionable insights into user acquisition, retention, pricing strategies, and product features, contributing to enhanced profitability and user experience.Key Achievements:- Transformed sales channels by shifting from tele-sales to field sales, expanding the automotive dealership network by 300%.- Developed and executed a subscription-based revenue model, boosting revenues from PKR 0.2mn to PKR 1.8mn.- Increased automotive category listings by 81% through a targeted content acquisition strategy.- Created and implemented business intelligence dashboards to track KPIs, user engagement, revenue, and high-performing products.- Collaborated with cross-functional teams to refine dealer pricing plans, optimize the customer experience, and drive growth on the platform.- Trained field sales teams on CRM usage, improving customer lifetime value and sales efficiency.Team and Vendor Collaboration:- Managed vendor relationships and collaborated with Sales, Marketing, Finance, and Operations to align category strategies with business goals.- Provided regular feedback on product pricing and device revenue optimization, ensuring competitiveness in the market.- Fostered strong relationships with cross-functional teams to meet targets and improve sales performance across various channels.

As an Area Manager, I successfully led 35 retail sites sales operations across a key territory, driving significant growth and profitability through strategic franchisee management, marketing campaigns, and operational improvements. I played a pivotal role in increasing lubricants sales by 14%, achieving the highest sales targets in the region, and overseeing the development and execution of new retail outlets and services.I excelled in building and maintaining strong relationships with franchisees, ensuring their compliance with HSEQ standards, and optimizing product sales through effective negotiations and training programs. I increased non-fuel revenues by 80% by deploying new Bonjour shops at franchise locations, while also improving sales performance across White Products, Lubricants, and Shops Foods & Services (SFS).By leveraging data analysis, market research, and strong interpersonal skills, I ensured continuous growth, mitigated the risk of smuggled products, and strategically engaged inactive franchisees. My ability to deliver results under pressure, coupled with my keen understanding of retail operations, has consistently contributed to the success of Total Energies' retail strategy.Key Achievements:- Increased lubricants sales by 14% through franchisee engagement.- Achieved 96% MF and 100% lubricants sales targets in FY2018.- Inaugurated 3 new T-Air Image retail outlets, adding 15KLs to the network.- Activated 3 dormant outlets and renegotiated 4 lease contracts.- Deployed 2 Bonjour shops, boosting non-fuel revenues by 80%.- Delivered regular sales, HSEQ, and audit reports to senior management.