Responsible for leading a team of Marketing professionals to deliver exceptional GTM marketing strategies aligned to vendor goals and objectives.Work closely with the Vendor Management and Sales organization teams to ensure execution of strategic marketing initiatives driving business for Ingram Micro and partners.Manage the Marketing Operations team to drive automation and provide better insights with our tools and platforms to streamline and optimize the day-to-day functions.

Responsible for the channel marketing focused on Cisco's strategic direction around Cybersecurity, Software & Services. Together with Ingram Micro, we help businesses realize the promise of technology through "Digitization of Connected Networks" as we get ready to embrace the IoE revolution. Leading with "Security Everywhere" and a "Zero Trust" concept with an integrated architecture built in the core of every network that constantly learns and adapts to threat attacks in the network, in the cloud, and to the endpoint.

Our goal and mission is to help organizations prepare for the future through innovation in the "5th Dimension" in partnership with Team8. This stems from our vision to ensure sustainable brand reputation and a long-lasting legacy for your organization. Our legacy consulting business provides converged IT/OT Cybersecurity services to companies that focus on Critical Infrastructure(CI) and Industrial Control Systems(ICS). Our disruptive consulting business focuses on Genomic Revolution, Autonomous Tech & Robotics, Fintech Innovation, Quantum Computing and Next Gen-Internet. NGI includes consulting services for "Blockchain & MFA" Ethereum platform based applications used in 'zero-trust' models. It drives universally accessible and acceptable innovative solutions leveraging AI/ML, IoE, Deep Learning, Big Data, Cloud Computing, and Cybersecurity.

• Responsible for the North American marketing strategy focused around lead generation driven through a proprietary end-user opportunity funnel for IT, InfoSec, ICS for Critical Infrastructures and Cyber Security solution providers and manufacturer partners. • Launched integrated marketing business plans to include key touch points throughout the solution sales cycle. • Align and leverage manufacturer channel programs with the end user demand/lead generation campaign activities to ensure an earlier and timely channel engagement in the sales process through education and awareness.• Drive a differentiated and revolutionary closed loop marketing approach by working closely with the sales organization to better understand and address the constantly evolving channel ecosystem demands and delivering relevant ROI for key stakeholders.• Leverage industry leading marketing automation, CRM, inbound marketing, website SEO/SEM, PPC advertising and data driven BI strategies to achieve optimum ROI against custom established KPIs including lead-to-sales pipeline, lead qualification, lead analytics, telesales, and other relevant metrics.• Support new manufacturer launch and channel recruitment, enablement and development campaigns through the custom go-to market plans, press releases, collateral material, webinars, technology specific and vertical market trade conferences and digital content creation on various social media platforms.• Participate in the budget planning process to deliver key performance metrics in the corporate business plan including revenue growth, margin, profitability, expense management optimization, profit maximization, risk mitigation, and business productivity improvement.• Manage a team of agency account managers, client service managers, digital designers, and event planners.• Own, prepare and manage the marketing P&L statement.• Provide marketing forecasts for revenue, profit, and expense activities.• Increase Interwork’s brand awareness.

• Turnkey management of multi-million dollar portfolio of annual marketing programs including Technologies & Solutions focused around Networking, Security, Cloud, Mobility and OEM channel partners.• Designed, Implemented and led Ingram Micro’s strategic Virtualization, Cloud and Mobility marketing campaigns.• Built customized marketing programs for vendors based on goals, vision and objectives to attain optimum revenue and profit targets.• Tracking of marketing program effectiveness and preparing quarterly analytics based ROI reports.• Execution of Ingram Micro’s flagship President’s Club, National Sales and Reseller Conference programs.• Led the design, development and implementation of a lead management application used at marketing events for vendors to generate and capture sales leads and gain business intelligence.• Received 6-Sigma Green Belt certification to engage in quality standard and business process improvement projects.• Led Six Sigma marketing project to improve/enhance timely and accurate billing of marketing activities.

• Responsible for creating, implementing and executing IT channel marketing campaigns for Networking, Security and Unified Communication vendors including Cisco, Nortel, Juniper, 3Com, Microsoft, McAfee, Symantec, Sonicwall, Linksys, Netgear, Polycom and various complementary solution vendors.

• Accountable for Canadian and global sales and marketing to Fortune1000 companies within local vertical markets including Hospitality, Finance, Real Estate, and Legal industries.• Marketing Real Time Access(RTA) wireless mobility B2B solutions for corporate business communications.• Managing executive C-level ROI and business productivity/efficiency presentations.• Gathering market intelligence about pricing and competition against RIM, Microsoft, and Visto among others.• Responsible for developing strategic channel/dealer partnerships and international business growth initiatives.• Maximizing customer loyalty and satisfaction by providing solutions tailored to specific goals and needs.• Planning, formulating and implementing marketing communications, research projects and brand strategy.• Administering internal teams and managing external agencies in delivering effective marketing materials.• Secured the largest revenue a three year deal with T-Systems China.• First order recipient award with strategic sales into competitor accounts including Merrill Lynch, OPG, Scarborough General Hospital, and Choice Hotels.• Developed online real-time product evaluation and order forms for enhanced customer response and delivery.

• Managed the national retention and development $20M/Yr. business of 20+ major accounts in different verticals including pharmaceuticals, hospitality, automotive, technology, law, manufacturing and other corporate firms.• Accountable for selling all of Dell’s products, services and solutions portfolio into the territory by corroborating deeper and wider for new business opportunities and generating sequential growth. Special focus on Enterprise products including servers and storage, solutions oriented services and software and peripherals to sustain and grow the revenue and margin along with increasing market share.• Acquired new business through subsisting client base by leveraging the fundamental relationship aspect of the Dell “Direct” business model to bridge the quota gap.• Accurately forecast business together with clients to ensure quota coverage and provide visibility to management on competitive bid deals via gathering market intelligence.

• Responsible for International and North American sales of IC/electronics circuit design, simulation, synthesis and schematic capture software and board level printed circuit board layout. • Solely accountable for sales to major accounts including Siemens, ABB, GE, Alcatel, Cogelex, and US Military in the commercial/industrial sector along with sales to ITT, Penn State, MIT, DeVry among others.• Associated with the business development team in marketing new products.• Developing and launching sales and marketing campaigns for end of month and yearly sales targets.• Earned highest daily Individual Sales record in CY98.• Received numerous commendations for leading in productivity, talk time, closing rate and marketing initiatives.• Received certificate for successfully completing Professional Communication and Leadership training.

• Responsible for international sales and marketing of electrical contracting business, preparing quotations, evaluating offers, market analysis including pricing and planning, pre and post bid analysis, submission of international bids and follow up until award of contract.• Accountable for technical/commercial project management and execution, involving time schedules, procurement of material and consultancy services, management of installation, erection and commissioning of equipment and final handing over of the project site to customer leading to the follow up of the release of payments and Final Acceptance Certificate (FAC).• Involved with the Siemens International Sales and Marketing business units for various electrical products from Germany, USA and Pakistan to foster and develop procurement of business of their products and services.• Prepared and submitted a massive RFQ together with various Siemens IBUs for Saudi Arabia’s colossal electrical turnkey Power Plant project worth US$ 2.1B.• Training with Siemens Energy and Automation, Inc. USA in Atlanta for the familiarisation of technical and commercial aspects, visualisation and forecasting of their products and its market in Middle East.• Project Management Training from Siemens AG Germany. The training was conducted based on specially designed software by Siemens called Integrated Project Control (IPC) for project management.• Internal Quality Auditors (ISO 9000) Training. Certified ISO 9000 internal quality auditor.• Attended the 36th Annual Design Automation Conference (DAC’99), in New Orleans, Louisiana for IIT.• Krauthammer Leadership, Management and Thematic and Huthwaite SPIN modules.