Director, Lead Generation & Marketing, North America
Toronto, Ontario, Canada
• Responsible for the North American marketing strategy focused around lead generation driven through a proprietary end-user opportunity funnel for IT, InfoSec, ICS for Critical Infrastructures and Cyber Security solution providers and manufacturer partners. • Launched integrated marketing business plans to include key touch points throughout the solution sales cycle. • Align and leverage manufacturer channel programs with the end user demand/lead generation campaign activities to ensure an earlier and timely channel engagement in the sales process through education and awareness.• Drive a differentiated and revolutionary closed loop marketing approach by working closely with the sales organization to better understand and address the constantly evolving channel ecosystem demands and delivering relevant ROI for key stakeholders.• Leverage industry leading marketing automation, CRM, inbound marketing, website SEO/SEM, PPC advertising and data driven BI strategies to achieve optimum ROI against custom established KPIs including lead-to-sales pipeline, lead qualification, lead analytics, telesales, and other relevant metrics.• Support new manufacturer launch and channel recruitment, enablement and development campaigns through the custom go-to market plans, press releases, collateral material, webinars, technology specific and vertical market trade conferences and digital content creation on various social media platforms.• Participate in the budget planning process to deliver key performance metrics in the corporate business plan including revenue growth, margin, profitability, expense management optimization, profit maximization, risk mitigation, and business productivity improvement.• Manage a team of agency account managers, client service managers, digital designers, and event planners.• Own, prepare and manage the marketing P&L statement.• Provide marketing forecasts for revenue, profit, and expense activities.• Increase Interwork’s brand awareness.