Cultivating solid relationships with major customers to ensure a continuous flow of sales revenue.Identifying promising prospects through cold-calling, networking, and customer referrals.Ensuring that all sales administration and customer service activities run smoothly.Maintaining accurate records of the total number of sales made, potential and existing customers, as well as sales employee performance evaluations.Analyzing sales metrics to determine whether current sales strategies are effective.Conducting in-depth research on competitors' products, pricing, and market success to gain insight into customer preferences and interests.