Azmal Khan Email & Phone Number

London, Gb

- "Hands-on" Product Design lead for new platform with invaluable experience of a 2-month design sprint with IDEO (leaders in Design Thinking).- Championed new-ways-of-working including greater emphasis of human-centric design at CMC.- Continuously improved the quality of UI design at CMC alongside a new Design System with implementation of design tokens and adherence to WCAG accessibility standards.- Grew CMC's knowledge of all users through extensive UX research and interviews… Show more - "Hands-on" Product Design lead for new platform with invaluable experience of a 2-month design sprint with IDEO (leaders in Design Thinking).- Championed new-ways-of-working including greater emphasis of human-centric design at CMC.- Continuously improved the quality of UI design at CMC alongside a new Design System with implementation of design tokens and adherence to WCAG accessibility standards.- Grew CMC's knowledge of all users through extensive UX research and interviews with stakeholders, service providers, customers and developers.- Increased understanding of the trading platform with UX practices such as thorough information architecture reviews and tree testing.- Increased customer satisfaction by 35% (increase in net promoter score) with a successful launch of "Performance Analytics" feature on desktop and native iOS and Android platforms.- Increased UX maturity of the company through active mentoring and collaboration with entire CMC design team. Show less

EdenMoney is a multi-currency crypto e-wallet system regulated in the Isle of Man. This was a very data-heavy and demanding project requiring a full range of skills from analytical problem-solving, stakeholder management and team leadership - with the added responsibility of making sure the product met with FCA regulations. - Researched and defined initial product spec through extensive qualitative interviews with stakeholders, EdenMoney back office, merchants, and customers-… Show more EdenMoney is a multi-currency crypto e-wallet system regulated in the Isle of Man. This was a very data-heavy and demanding project requiring a full range of skills from analytical problem-solving, stakeholder management and team leadership - with the added responsibility of making sure the product met with FCA regulations. - Researched and defined initial product spec through extensive qualitative interviews with stakeholders, EdenMoney back office, merchants, and customers- Understood the inter-dependency of different components within the EdenMoney ecosystem to identify and address potential impacts on various touchpoints - e.g. multicurrency requirements, KYC and AML considerations, merchant requirements- Used Agile framework with multi-disciplinary global development team of 10+- Oversaw user research, prototyping, testing and Ul design- Worked with developers on BTC wallet based on blockchain.com API- Created brand identity of EdenMoney and all marketing collateral Show less

London, England, United Kingdom

I managed a project team of 10 developers and designers to create a global calling and messaging app (GlobalCall247) which allowed calls without the need for a regular phone signal.Brand / UX design for international calling/messaging app (globalcall247).- Created the brand “GlobalCall247”- Led user research groups to establish customer needs, pain points, empathy mappings and personas- Led app design sessions to develop functional and techincal requirements- Wireframing… Show more I managed a project team of 10 developers and designers to create a global calling and messaging app (GlobalCall247) which allowed calls without the need for a regular phone signal.Brand / UX design for international calling/messaging app (globalcall247).- Created the brand “GlobalCall247”- Led user research groups to establish customer needs, pain points, empathy mappings and personas- Led app design sessions to develop functional and techincal requirements- Wireframing and site prototype development with HTML- App screen prototyping created on Sketch- Content creation for Social Media channels- Creative and art direction for all materials including video Show less

Edinburgh, Scotland, United Kingdom

Responsible for UI and UX design and implementation. Created the brand “MCTWorld” and brand design for Payment CentricWorked closely with CTO and development team in Scotland to create an international payment andvoucher system.

London, United Kingdom

Transformed uptake of students by 80% through targeted marketing strategies aimed at students and employers. Introduced over 20 students into the Digital Marketing industry through delivery of Digital Marketing ApprenticeshipsEmpowered unemployed people to get their voice heard to an audience of business people and employers through "I inspire" events

London Gatwick Airport, England, United Kingdom

- Responsible for successful rebrand with double digit increase in customer sign ups with complete redesign and relaunch of “ecoPayz.com” website / debit card / bank account. - Award-winning card design for "ecoCard" debit card.

London, England, United Kingdom

Digital designer working on digital content design for Sky TV, Lucozade

London, England, United Kingdom

Grew the digital arm of this integrated marketing agency to become a significant income stream with clients including Nestle Purina, EMAP, Sara Lee, SEAT Cars and Direct Line.

Representative role for this London-based marketing agency on all pitches for digital work. Clients included Brent Cross, RBS and American Express.

B.Sc. Hons, Physics

Msc, Interactive Multimedia

Education record