Azra Kassam Email & Phone Number

Develop full-funnel, holistic content marketing strategies that align with client objectives, supporting audience growth, engagement, and conversions. Project manage full scope of content execution to create high-quality content for various digital formats including blog articles, landing pages, e-books, case studies, quizzes, and more. Leverage SEO, CRO, link building, and analytics principles to improve site authority through measurable search- and link-focused content. Manage a team of contractors, specialists and interns, including coaching, growth planning, and weekly check-ins. Act as a point of contact for clients, including presenting reports and strategies.

Remote

I developed and oversaw strategic marketing campaigns and initiatives, including the CBD Education editorial strategy—a key driver of brand equity, and proponent of elevated industry average conversion and retention rates. I managed all the monthly marketing content, calendar, and editorial content from concept to publication. I conducted regular, in-depth KPI and trend analyses. I also built and developed a skilled team of writers.

Toronto, Canada Area

I managed all the blog operations (from content ideation to creation and publication) with an average online traffic portfolio of 350K organic visitors per month. I developd effective editorial strategies using SEO insights, industry trends, and by leveraging data-driven analyses and KPIs. I consistently sought out SEO improvement opportunities and generated leads from blog. I also successfully doubled weekly blog posts since I took over this role, as well as spearheaded a blog diversity and inclusion campaign to improve content diversity.

Toronto, Canada Area

I provided potential and existing customers with exceptional services, maintaining Luxy Hair's high standard of best in class customer service. I interacted with customers across a variety of channels from email, Facebook and Instagram messages, and online reviews. I also worked closely with key departments such as marketing, operations and management to improve the overall customer experience.

Canada

I drafted and edited the daily news stories, landing page copy, and feature articles. I built, managed, and rolled out monthly content strategy and schedules. I conducted onsite music festival coverage and reporting including interviews with artists and industry professionals. I also fostered and maintained strong, lasting relationships with Public Relations and artist management firms in order to secure industry insights, a high-profile resource network, exclusive interviews, and event access.

Ottawa, Canada Area

I created and led unique editorial strategies across five provincial channels while supervising a team of 20 writers across Canada. I also wrote the news articles, blog posts, and exposés featuring industry professionals. Within one year, I was promoted to Online Editor after being brought on as an Intern. In my new role, overhauled and restructured content and publishing processes with more efficient allocation systems to centralize workflows for our cross-country team.

Ottawa, Canada Area

I wrote and published a weekly column, "Musical Prozac," curating top new tracks of the week across genres. I also assisted with ad-hoc music blogging and writing news stories, and features. I interviewed and wrote exposés on high profile artists such as Nas, 2 Chainz, and GROUPLOVE.

Ottawa, On

I managed a team of nine executive members with an overall chapter of 32 women. I ensured that all chapter operations ran smoothly, led chapter and executive board meetings, created and collaborated on yearly chapter budget with approval from U.S. Headquarters, and maintains good relations with other Greek organizations in Ottawa.♦ Voted Sister of the Year 2013

Ottawa, Canada Area

I performed all duties of the President in her absence, acting as an ex-officio member of standards board meetings. I managed a team of fifteen chairmen, managed constitution amendments, and was responsible for all fraternity education and administration.♦ Voted Sister of the Year 2012