Andrew Zwarych, Mba Email & Phone Number

Philadelphia, PA, US

Philadelphia, Pennsylvania, United States

Greater Philadelphia Area

• Established a marketing studio specializing in graphic design, branding, and photography.
• Extensively and interchangeably used the Adobe Creative Suite CC (Photoshop, Illustrator, InDesign), Adobe After Effects, and iMovie for the projects.
• Developed, designed, or photographed an average of 40 projects per year for clients within music, sports, and other industries.

Philadelphia, Pennsylvania, United States

Chester, PA

• Conducted data-driven analyses and recommendations for executives to develop a deeper understanding of the Philadelphia DMA and fan activity. (i.e. Fan profiles, merchandise buyers, evaluating parking and concession.
• Grew the team newsletter subscriber base by +221% emails.
• Created, developed, and executed the organization's email strategy using Salesforce Marketing Cloud, which grossed over $260K in single-game ticket revenue.
• Implemented the organization's first SMS strategy, grossing over $20K in single-game ticket revenue.
• Aligned the Union's social media strategy using large data sets from multiple sources, resulting in an increase of engagement (+38%), impressions (+11%), and video views (+22%) year over year.

Chester, PA

• Executed the digital team's content creation strategy as the in-house photographer for the marketing team, first-team, community relations, and organization.
• Conceptualized, planned, and executed photography sessions for the marketing team to promote new merchandise, jersey launch, community relations, and other organizational initiatives.
• Game-day photographer capturing game action, marketing activations, and other organizational requests.
• Photographs were used in print publications, social media, OOH advertisements, digital ads, and other marketing initiatives.
• Team photographer during the 2020 MLS is Back Tournament in Orlando, FL

Chester, PA

• Internally shifted to focusing on the business analytics and digital analysis side of the organization
• Responsible for digital ads, email marketing, analytics reporting, executive dashboards, and business analytic deep dives.
• Analytical deep dives projects included repeat single game buyers, demographic reports on a Philadelphia Union fan, and improving stadium entry, in which all projects produced actionable items.
• Increased digital ad revenue (+244% YoY) and units (+477% YoY) through social media, paid search, and remarketing ads producing a 3.3 ROI
• Increased email marketing revenue (+764% YoY) and units (+1109% YoY) through hyper-targeted email campaigns
• Worked alongside the digital team to increase social media actions (+35% YoY) and digital video views (+108% YoY)

Chester, PA

• Constructed and executed the digital content strategy across web and social media platforms.
• Managed a three-person team that executed the web and social media content
• Improved Instagram video views by over +670% YoY.
• Increased total social actions across all social media platforms by 8%.
• Increased website session duration (+11% YoY) and pages per session (+7% YoY) on philadelphiaunion.com
• Co-founded, produced and edited the Philadelphia Union Podcast "The Pitchside Podcast" interviewing players and technical staff for a behind the scenes look at the club using Adobe Audition

Malvern, PA

• Using Google Analytics, BrightEdge, HotJar, AHRefs, Screaming Frog and other analytic software tools, developed content strategies for hyperlocal auto dealership clients.
• Improved website traffic by 10% MoM and increased search ranking through monthly technical SEO audits
• Created new pages for website platform migrations utilizing HTML

Malvern, PA

• Managed 25 separate accounts, mostly within the auto dealership industry
• Formulated strategies and built out high domain authority inbound links via digital outreach
• Used Hootsuite for scheduled content amplification toward various social media platforms.
• Optimized local citations in order to improve search rankings and keep consistent digital branding.

• Analyzing subscriber trends over geographic regions and customer profiles through Google Analytics
• Increased subscriptions by 10% through developing customer profiles to target the ideal subscriber
• Establishing financial models in order to increase subscribers and website viewers using JMP Pro, and Tableau.
• Through keyword research and link building, increased website traffic by 10%
• Developing a photo essay during the Copa America Centanario

Philadelphia, PA

• Analyzed and reported on trends for client’s website data using Google Analytics.
• Advocated prospecting opportunities, increased link building and other SEO tactics for various clients.
• Developed original design content for Seer’s blog.

Jenkintown, PA

• Assisted students with classwork and homework for various College science and math courses.
• Tutored students in Chemistry 1, Physics 1, Algebra, Trigonometry, & Calculus.

Somerset, NJ

• Assists the project manager for delivering remote monitored ICT enabled energy services.
• Followed processes, service guidelines while handling transactions.
• Co-ordinated with the subject matter experts to troubleshoot any problem.
• Provided quality work and maintain the QA scores.

Chester, PA

• Conceptualize and designed game day programs, event logos, advertisements and more.
• Assumed responsibility for designing large scale marketing campaigns.
• Implemented QR Code technology for game day experiences and saving the organization $2000 per match.

Jenkintown, PA

• Oversaw technological services for a three hundred persons student body.
• Updated and maintained the school's website.
• Served as a translator within the school administration.
• Prepared and executed lesson plans in regards to Ukrainian History for grades 8 to 12.

Philadelphia, PA

• Redesign user interfaces of interactive games for research purposes.
• Produce graphical art for lab displays using Photoshop CS5 & Illustrator CS5.
• Encourage high school students in science and engineering through the lab's outreach program.

Master Of Business Administration (M.B.A.), Marketing & Business Systems And Analytics, 3.7 / 4.0

B.S., Electrical Engineering, 3.1 / 4.0

Activities and Societies: Drexel University Photography Club, Drexel Ukrainian SocietyTelecommunications and Digital Signal Processing