As Global Head of Music I am responsible for developing Sonos strategy to differentiate its brand and managing relations with artists and creators, with initiatives that include GTM activities, advertising integration, campaigns, advocacy, brand partnerships, and music supervision and licensing. Highlights: ✰ Played key role in efforts to bring the new Sonos Radio to become the brand’s most popular service. Efforts included artist talent strategy, outreach, negotiations, and marketing. ✰ Secured exclusive artist partnerships for Radio including Thom Yorke (Radiohead), Brittany Howard (Alabama Shakes), Dolly Parton, D'Angelo, Bjork, fka Twigs, The Chemical Brothers, Ghostface Killah, M.I.A., Erykah Badu, Lorde, et al. ✰ Orchestrated licensing for a global commercial campaign that included Solange, Outkast, Radiohead, Frank Ocean, Robyn, et al.✰ Secured exclusive music partnership deal with Brian Eno. ✰ Manage licensing campaigns for artists that include Kendrick Lamar, Kraftwerk, Sade, Arcade Fire, Solange, Tame Impala, et al.✰ Negotiated an exclusive global brand partnership with Pearl Jam and a Beastie Boys limited edition product with 100% of proceeds going to charity.✰ Selected Philip Glass to create the Sonos Sonic logo, negotiated terms, and provided creative feedback to the artist.

In my initial role with Sonos I oversaw activations with artists Frank Ocean, Aphex Twin, Kendrick Lamar, The Strokes, Travis Scott, et al.

At C3 Artist Management I managed or co-managed The Head and the Heart, Deep Sea Diver, MS MR and the producer/artist Boots, working closely as the right-hand to C3's president on daily operations of the management division. At Zeitgeist and Flatiron my work included supporting Bob Mould, My Morning Jacket, Flight of the Concords, Preservation Hall Jazz Band, The Sword, and others. I supervised all label marketing, online strategies, tour marketing, merchandise, and PR for the artist roster and established and advertised each artist’s specific brand by balancing art and commerce.

At Black Seal and RCA I oversaw all aspects of label marketing, including radio, publicity, retail, new media and digital, video, advertising, licensing, and international strategy. I also took on full responsibility in sourcing competent talent and maintained label promotions and partnerships with industry allies through key contacts and relationships with companies including iTunes, VH1, Rolling Stone, The New York Times, MTV, NPR, and key radio stations.

I contributed to the early success of new imprint and advised on the early set up of the Academy Award-winning soundtrack for the film "Once". My responsibilities included presenting business and marketing proposals to sign new artists and managing requests for new talent.

I was selected to lead MTV's digital music store URGE and launch its product development. While in this role I produced multiple-genre programming such as playlists for URGE and the joint venture with Rhapsody. I also led efforts to pitch and secure exclusive international label deals, releases, and artist performances.

I served as marketing lead for the label's flagship artist, the multi-Grammy award-winning producers The Chemical Brothers. My responsibilities included administering their critically acclaimed boutique label DFA Records and supervising national marketing, radio, press, video, new media, promotions, etc.We also collaborated with Virgin Records Marketing and with promotions staff regarding priority projects.

During this time I reinforced and executed national radio airplay for Kraftwerk, Fatboy Slim, Brian Eno, The Chemical Brothers, Phoenix, Beth Orton, Basement Jaxx, and The Beta Band. I also engaged EMI radio departments on label priorities and administered all label partnerships with video networks, including MTV, VH1, and BET.

At KNDD I contributed to the programming and hosting of the successful 7pm– 12am weeknight modern rock show and sustained successful Arbitron ratings in the 18-34 demo; ranked as top #1 daypart multiple times previously held by local Top 40 stations. I also managed booking and interviews for various artists, including Beastie Boys, Daft Punk, Nirvana, Modest Mouse, Rage Against the Machine, Eminem and Aphex Twin. During this time I also produced a weekly Saturday night 4-hour new music show on KNDD Seattle and WXTM Cleveland.