I am BU Director, with experience and successes in strategy, marketing, innovation and products and services development.The first half of my professional life, in the French ministry for the economy, led me to learn dealing with high complexity stakes, in a politically charged context, and taught me to manage demanding teams.With Somfy, since 2015, I actioned and developed industrial know-hows: strategy, marketing, innovation, products and services development. Above all, I learned walking the path from vision to sellable product, which requires tremendous craftsmanship in execution from the teams and uncompromising customer centricity – with the right management support and challenge.As a manager, I strive to focus on three fundamentals: detailed and demanding control of deliverables, team representation and team rituals, and an extra spark of passion for products and innovation.
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Vice President - Bu DirectorSomfy Group Jan 2020 - Jun 2024Cluses, Auvergne-Rhone-Alpes, France- Leadership of the global BU developing and selling control, sensing and automation solutions for the group | TO ~200 M€ | ~100 people | reporting to ExCo- Focus on strategy, innovation, products roadmap, R&D projects supervision, marketing, business model definition- Main achievements: TO and profitability growth, product catalog massively shifted towards building energy efficiency solutions, deployment of a thorough risk management and productivity plan -
Bu DirectorSomfy Apr 2016 - Dec 2019Hong Kong, Hong Kong Sar- Creation and leadership of a regional BU developing and selling end-to-end hardware and software smart home solutions in Asia and America | TO ~10 M€ | ~20 people | reporting to ExCo- Focus on strategy, products roadmap, R&D projects management, marketing, business development, sales journey transformation- Main achievements: inception of a development center in Hong Kong, launch and sales of full solutions on the market in Asia and North America, development of a new sales channel -
Bu Strategy ManagerSomfy Oct 2015 - Mar 2016Cluses, Auvergne-Rhone-Alpes, France- Inception position within the company; in charge of strategy for the main growth driving BU | TO ~150 M€ | reporting to BU Director- Main achievements: new long-term strategy, R&D footprint review -
Board MemberZigbee Alliance Jun 2017 - Jun 2024Board member and Vice-chair of the marketing committee since 2022 -
Chief Of Staff | Directorate-General For EnterpriseMinistère De L’Économie, Des Finances Et De La Souveraineté Industrielle Et Numérique Sep 2013 - Sep 2015Paris, Ile-De-France, France- Interface between the Minister’s offices and the 1.600 people Directorate-General for Enterprise- Senior advisor to the Director General- Main achievements: survey on France's attractiveness, involvement in several high-profile restructurings -
Advisor To The Director General | Directorate-General For EnterpriseMinistère De L’Économie, Des Finances Et De La Souveraineté Industrielle Et Numérique Sep 2012 - Aug 2013Paris, Ile-De-France, France- Advisor to the Director General and secretary of the National Industry Association- Main achievements: public investment plan to foster innovation in industrial sectors, involvement in several high-profile restructurings -
Economic Advisor To The PrefectMinistère De L’Économie, Des Finances Et De La Souveraineté Industrielle Et Numérique Sep 2009 - Aug 2012Orléans, Centre-Val De Loire, France- Advisor to the Prefect, in charge of industrial and economic affairs- Main achievements: involvement in many local restructurings -
Regional Administration ManagerMinistère De L’Économie, Des Finances Et De La Souveraineté Industrielle Et Numérique Sep 2009 - Aug 2012Orléans, Centre-Val De Loire, France- Management of the economic development and employment policies team (within the former "DIRECCTE") | ~30 M€ in public funding | ~30 people- Main achievements: merger of four regional administrations as part of a government modernization agenda -
Securitization AnalystCalyon Oct 2007 - Sep 2008Manhattan, New York, United States- Internship as an intellectual property assets securitization analyst -
Project Manager And BuyerCilas Oct 2006 - Sep 2007Orléans, Centre-Val De Loire, France- Traceability project manager and specific tooling buyer for a major military project
Benjamin Bertrand Education Details
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Summa Cum Laude -
Summa Cum Laude
Frequently Asked Questions about Benjamin Bertrand
What is Benjamin Bertrand's role at the current company?
Benjamin Bertrand's current role is Vice President - BU Director | Strategy | Products and services marketing and development | Innovation | IoT.
What schools did Benjamin Bertrand attend?
Benjamin Bertrand attended École Polytechnique, Mines Paristech.
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Benjamin Bertrand
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Benjamin Bertrand
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