Brian Leakan Email & Phone Number

New York, United States

• Collaborate with the Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
• Participate in vendor selection and RFP process (all digital channels, where applicable) and maintain positive vendor relationships and communications.
• Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of the assigned account(s).
• Develop Site Scoring Model (ranking for buy development). While proactively following up on client team requests with a key awareness of client deadlines.

New York, United States

• Work with the Senior Associate and Manager on implementation and optimization ofcampaigns, including by keeping up to date on all communications with client including buyauthorizations, tracking reports, buy changes.
• Enter final buys into proprietary system and issue insertion orders while working with theclients teams and ad ops to traffic campaigns ensure no technical issues a-raise between theclients assets and the partners.
• Ensure accurate and timely vendor invoice approval and reconciliation with Finance teams byreviewing monthly delivery data and align on payable totals with media partners
• Assist Senior Associate and Manager on plan development and recommendation developmentby Issuing requests to marketplace, for creatives, and organizing proposals

International Advising – Front Desk Associate 05/2019 - Present· Serve as an in-person point-of-contact for students – answer questions about college, schedule appointments, clarify College policy operations and functions sufficient to communicate and work through issues regarding F-1 International Visas, and refer students to the appropriate Faculty.

Livonia, Michigan

· Serve as first point-of-contact for students – answer questions about college programs, schedule counseling and advising appointments, clarify College policy issues, and refer students to appropriate department as needed.· Support counseling and advising administrators and staff with projects regarding student well-being, how to standardize practices.

• Creating long- and short-term plans, including setting targets for milestones and adhering todeadlines in order to achieve the goals set out by the stake-owners within the company.
• Delegating tasks on the project to employees best positioned to complete them Makingeffective decisions when presented with multiple options for how to progress with the project.
• Serving as a point of contact for teams when multiple units are assigned to the same projectto ensure team actions remain in synergy.

• Create compelling marketing campaigns and penetrate new markets though developed andimplemented high-impact integrated marketing plans.
• Test and rollout of online ordering that resulted in increasing online sales 20% in the firstmonth.
• Reduce marketing costs and managing budgets successfully while having a comprehensivedigital marketing capability current with social media, SEO and online trends.

• Write daily content, captions, alt text, descriptions, and posts designed to engagestakeholders around university research, initiatives, programs and events
• Optimize and manage content performance for numerous social platforms (includingFacebook, Facebook Groups, Facebook Workplace, Twitter, Instagram, Pinterest, Snapchat,Spotify, LinkedIn, TikTok and YouTube)
• Use project management skills to prioritize, initiate and complete projects and tasks
• Evaluate new platforms and make recommendations for continuous improvement.

Ann Arbor, Michigan

• Act as liaisons between the campus, Ann Arbor community, and student residents in order to enhance communication, collaboration and problem-solving.
• Contribute to monthly newsletters by writing half-page articles and proving helpful information for students living off-campus.
• Work with other Neighborhood Ambassadors to plan and coordinate community events for residents in your neighborhood
• Relay information to the Dean of Students Office that offers insight into the student experience in off-campus living, including issues student face and ways in which the University can help.

Ann Arbor, Michigan

• Creating videos for the Michigan Dining Department, showcasing events around campus and giveaways dine by the department.
• Designing content to increase viewer engagement with social media posts from campus accounts after examining current food and social media trends.
• Collaborating with departments outside of dining to standardize procedures for the universities food handling policy and produce training videos to make training universal.
• Photographing Departmental events and Campus-wide events for the dining department to showcase the unique talents of chefs and their contribution to the Dining Team.

Plymouth, Michigan

• Attend Yearly County and State Conventions, and for on behalf of residents in Plymouth’s Fourth District to vote for the State’s party platform.
• Attend monthly meetings of Plymouth’s Chapter of the Democratic Party.

• Conducting, interpreting, and forecasting media trends to media relations, community engagement, and senior lead support.
• Prepare reports, tables, and charts to present allowing for evaluating, and interpreting complex data.
• Aid in the creation of informational web pages within the company website ensuring the right information is present to potential customers.
• Create and Implement training videos for company onboarding of new employees to ensure an easy transition onto the team.

Rochester, Michigan

• Conducting, interpreting, and forecasting market trends to create specialized, targeting training for the students.
• Prepare reports, tables, and charts to present research results during weekly company meetings.
• Aid in the creation of information web pages within the company website ensuring the right information is present to potential customers.

• Research, analyze and communicate trends and insights pertinent to organization.
• Assist in interpreting information to identify potential problems students could have when attending classes.
• Aid in maintaining written and oral communication commercial deals, activities to establish and maintain effective working relationships with companies.

Master'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Political Science And Government