Brooke Wilkinson Email & Phone Number

Toronto, Canada Area

Freelance Digital Media Specialist with experience in managing content, SEO, branding, marketing, public relations and social media in the Women's, Entertainment, Cannabis, Tech, and Social Good spaces.

Toronto, Canada Area

• Launched AcoustiGuard-Wilrep Ltd. on social media and built audiences to drive search (SEO) website traffic and sales
• Drove digital marketing and social media strategy, including live social media execution at trade shows and industry events
• Developed press strategy for new product launches including revolutionary DeAmp Transparent Sound Absorbers
• Curated, produced and maintained educational content blog on acoustiguard.com
• Advised on new website launch - (in progress - coming late 2019)
• Launched newsletter and built subscriber base for unique industry audiences; produced targeted newsletters based on multiple products and priorities

Oakville

• Developed traditional and digital public relations strategies, and lead team through successful promotional initiatives, including influencer campaigns
• Drove client-facing digital marketing and social media strategy, including live social media execution in regulatory environment (cannabis space)
• Produced press releases in cannabis, fitness, fashion, tech, and social good spaces
• Lead cannabis content production - drove client editorial strategy for educational and lifestyle cannabis content
• Project management and client service
• Thought leadership on marketing for emerging cannabis space (speaker at Lift & Co tradeshow, Cannabis & Hemp Expo); composed speeches for clients to present at conferences (ghost writing)

• Developed roadmap to ensure digital media team reached sales targets
• Created vision for overarching integrated strategy including content and social media
• Ensured UX and product quality across all Women's Digital products
• Collaborated with internal departments to ensure an integrated, cross-platform strategy
• Provided digital content expertise at cross-functional meetings
• Supported delivery of all sales campaigns

• Supervised contributors and oversaw vision, content and budget for Women's and Family brands
• Developed SEO strategy to drive traffic and increase website visibility
• Managed e-Commerce and vendor relationships on wnetwork.com
• Drove Editorial strategy for wnetwork.com and wdish.com
• Project managed relaunch of two websites concurrently; ongoing Q/A and bug testing
• Developed newsletter strategy and managed acquisition and production of daily/weekly/monthly newsletters

• Managed contributors and oversaw vision, content and budget for popular Entertainment section; collaborated with Senior Style Editor to produce Style vertical
• Drove vision for Toronto International Film Festival Section which exceeded traffic expectations and created new audience for website
• Managed ingoing and outgoing content syndication for Entertainment section
• Produced weekly newsletter to drive audience engagement and increase site traffic
• Ran community engagement initiatives to drive traffic to site on social media
• Optimized stories for search and posted to the web with Drupal CMS

Toronto, Canada Area